Most companies have a distinct online presence for a definite reason – to manage an online reputation.
Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:
#1: Establish a strong online presence
When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.
And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.
#2: Controlling responses during a crisis
Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.
#3: Monitor Conversations
Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.
Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.
With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.
Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.
So here is a list of social media networks that you read up on to decide from:
The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.
In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.
This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.
Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.
It is a very good idea to use images in web design and in content. Images can convey an emotion or a statement far faster than any text could. Images in design such as headers, backgrounds can lend a sense of polish to the design. When it comes to images within content It can also set the reader up with what to expect within the article itself. However, not all images are equal and the better the images used, the better the outcome.
Whenever you look for an image to use, look for images that have been taking with the rule of thirds in mind. A lot of professional photographers use the rule of thirds when taking pictures. A good description of the rule of thirds would be: “an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.”
If you were to compare two images. One taken with the rule of thirds in mind and one without, you will be able to tell which one is better almost immediately. The right images, can make the difference between a good design and a great design. Take as much care as you would in choosing the image, as you would in any other element of the website. Look at any website or page that you can think looks exceptional, chances are that it will have exception images too.
Hiring an SEO firm can be a daunting task. If you’re looking for an excellent California SEO firm, here are some tips on how to choose the one that is right for your company.
- Choose a firm with a good reputation.
Research the firm well before you hire them. Check out their Website, look at their reviews and ask for details. The more you know about their services up front, the better. You should know what you are paying for before you ever send money. A good SEO firm will communicate with you about your specific needs through every step of the process.
- Ask other people for recommendations.
Talk to your peers and coworkers about SEO firms they have used, or do a poll on social media. There are few better ways to find out what SEO agency California is the best for the job. People are usually very happy to share their experiences with any marketing company they’ve used.
- Study the SEO firm’s end results.
Talk to the California SEO agency about their end results. For instance, what kind of return on investment can a client expect? You may be able to see case studies and statistics on the firm’s Website. You should also be able to visit Websites of some of their former clients to see what kind of work they have done in the past.
These tips should help you as you search for an excellent SEO firm that’s right for your company’s needs.
Sticky Web Media is a digital ad agency specializing in PPC, SEO and Web marketing strategies.
Filed under SEO by on Apr 11th, 2016.
Building a blog isn’t very hard. In fact, a blog can be setup in minutes, including everything from getting hosting to buying a domain. The hard part is getting the right kind of traffic. In order to get the right visitors, you need to first find out your optimal audience. Here is a three step process to find out. The only caveat is that you need to have an active blog with a mailing list.
The first step is to send your mails to your mailing list with your signature content. We need to find out who is reading the content you usually send out. Now export the list of users who opened your emails. These are also the most likely people who are the top readers on your blog.
Now that we have a list of the top readers, we proceed to finding out whom they are. Now how this is done depends largely on the nature of the website. For more professional topics we can use sites like LinkedIn. In other situations there is always Google+, Facebook or even Twitter. Armed with the list of email addresses create a spreadsheet with all the demographics you want to track. Now use some like rapportive to find social profiles. Do this for all the email addresses and fill out the sheet.
Once you have decent amount of data, use it to create charts and graphs. For example an age based bar chart will give you the rough distribution of the ages of your visitors. Once you have have this information, you can target the content and your marketing efforts towards these demos.
Filed under SEO by on Apr 3rd, 2016.
Every blogger and webmaster online wants more and more backlinks. Backlinks are still the primary driver of search engine rankings, and it does not look like that will change for sometime. However Google looks at more than just the number of links pointing a web page. The quality of those links matter. The quality of those links influences how much value those links pass. Just getting backlinks is not enough, you need quality backlinks. Here are three ways to evaluate the quality of a link:
Number of links on page
If the page from which you get the link contains hundreds of links then the quality of that link is questionable. The fewer the links on a page the better. In addition pages with a lot of links could be considered spammy and may get penalized
Page with penalty
This leads to the next point, which is that getting links from spammy or penalized pages cant hurt you. Google publicly played this down for several years, even though seo experts insisted that it was the case. With the release of Penguin and the disavow tool, it was confirmed.
Number of links to the page
The number and quality of links point to the page that linked to yours is also an indicator of link quality. The more links that point to page, the more authority that it can pass down to your link.
Look through your backlink profile and check the pages listed against some of these. Identify any bad links and then you can use the disavow tool to get them removed from your link profile.
Landing pages exist for the purpose of converting leads into customers. Each landing page has a call to action that is meant to convince the visitor to act. If they do click then the process begins to making them a customer. If they don’t click then nothing happens. This shows how important the call to action is on a landing page. If the users don’t follow the call then they don’t convert. Here are some tips on optimizing your call to action copy:
Button color and design are important visual cues to your users on where they should click. Use colors and designs that will entice a user to read and click through.
The copy has an impact on the visitors final decision. It should emphasize “why should I click this button” Make sure the user knows the benefits they will get when the proceed. You can also point out the problem that will be solved.
Clarify what users will get when they click. ContentVerve has the perfect example: “hanging the CTA copy from, “Get Membership” to, “Find Your Gym & Get Membership”
increased click through to the payment page by 213.16%.”
Make sure your call to action is concise and not too long. CrazyEgg writes that “anything that goes over ten or fifteen words is probably too long.”
If you really need to have additional text, add it next to or under the button. These are called click triggers and according to Copyblogger “Simply by adding two click triggers—one an anxiety-reducer about credit cards, the other a key benefit of the solution—FriendBuy now sees 134 signups for every 100 it used to see.”
The Google search ranking algorithm has changed many times over the years. Recent changes have seen machine learning used to distinguish better looking websites. Despite all these advances, most SEO experts still agree that the backlink is still the most important signal for ranking. The backlink and the corresponding anchor text are still as sought after as ever. Here are a few tips for getting more backlinks for your blog:
Commenting on other blogs that have do follow links allowed is still an effective method for getting backlinks. While these have been supposedly reduced in importance, it still counts as a backlink. One way to easily find sites that allow dofollow comments is to look for sites in your niche that have the commentluv plugin. These give both a link back to your site and a link to your latest post at the time of posting.
For a long time most webmasters abandoned directories as a source of backlinks due to the spammy nature of many. In a recent update the Google search team mentioned that links from directories were deemphasized further. Most read that to mean that directories still counted for some weight in the algorithm.
Although an old tool, press releases can be a source of backlinks. Especially to the general domain. These domain directed links are still important as a ranking signal. However, you will need some form of announcement to be able to commision a press release.
There are a lot of free web hosting services. Some of them are ad supported, other provide basic resource and require you to upgrade to a paid service at certain levels of server load. All of them share the same basic concepts you will need to know.
A certain amount of disk space will be given. Unless your website is geared towards the use of large files and images, you will never have to worry about exceeding your disk space allotment.
Bandwitdh is used every time a visitor to your site loads a page and/or an image. This is usually where the free hosting services impose their limits. If your website grows, your bandwidth usage will increase in proportion. Once you hit your bandwidth limit, the host will most likely temporarily shutdown the site until the next month or you upgrade the package.
FTP, an acronym for File Transfer Protocol is how you transfer files to and from your website. Using an FTP client you can connect to your FTP server using your account and upload your files. Alternatively your hosting account panel should also have a method of uploading files using a web browser.
For those that don’t want to or can’t create their own websites, a lot of hosts come with free website creators. Choose a template, enter some content and the website is created for you. These templates tend to be standard with the premium templates available at a price.
Every hosting account free or paid comes with its own email addresses. These can be mailboxes on the server with your account name or they can be forwarders. A Forwarder sends any mail to that address to another email address of your choosing.