Most companies have a distinct online presence for a definite reason – to manage an online reputation.
Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:
#1: Establish a strong online presence
When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.
And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.
#2: Controlling responses during a crisis
Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.
#3: Monitor Conversations
Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.
Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.
With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.
Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.
So here is a list of social media networks that you read up on to decide from:
The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.
In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.
This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.
Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.
If you’re concerned in getting more attention with social media, then it’s a good idea to create them using principles of brain science.
This is for the simple reason that these principles shed light on what the brain pays attention and what keeps that attention.
So, here are 3 principles of brain science that you can apply to your social media ads:
#1: Integrate mystery with uncertainty
Our brains love a good mystery and which is why this principle should be taken seriously since your it won’t lose focus if it can’t understand something. In terms of your social media ads, you can create a mystery and to solve which, you will be compelled to click the ad. Another way to get attention is the creation of anticipation. Some successful car companies use this in their marketing ads and which is something that you can try to use as well.
#2: Use Motion in the form of GIFs or Video
It’s vital that you use GIFs for your most important social media ads as they will draw attention like no other type. Google+, Tumblr and Twitter allows for these types of pictures to be added. As for Facebook, you can add autoplay videos or even simple images that display motion.
#3: Share picture with Neutral faces
Our brains are attracted to faces and especially ones with a neutral facial expression. What this means is an expression that conveys a sense of ambiguity and which leaves the reader guessing what the model is trying to feeling or thinking. That said, it’s important to not make it too ambiguous but keep it interesting enough to capture (and keep!) the attention of a six year old.
One of the best ways to discover new followers on Twitter is by applying psychology principles.
When you use these principles in your Twitter feed, you could make your profile an interesting one, and which would help you to get a few more followers as a result.
That said, here are 3 psychology tips that can improve your engagement with Twitter followers:
#1: Keep It Simple
It’s important to keep your message short and simple. With Twitter, you don’t have that choice. This is for the simple reason that each Tweet allows you to have only 140 characters.
#2: The Bandwagon Effect
Since humans are social beings, there’s a clear need to belong and identify with a particular group. Even if this was evident with our ancestors, things haven’t changed all that much. For people these days, there are clearly groups they like and aspire to belong to as well as dislike belonging to as well. For this, link your products and services to the groups that people would like to belong to as a result.
#3: Image Psychology
Marketing studies have revealed that an image of a person when used with an ad or web-page have the highest conversion or click-through rate. It’s a good idea to apply this to your Twitter strategy as well. You can begin with a nice headshot on your Twitter profile. For that matter, add a profile picture of the CEO or founder of the company. The simple reason for this is because people are more likely to remember faces as opposed to names.
If your Twitter engagement has been dropping for sometime, just a few simple tweaks should be enough.
Keeping this in mind, let’s look at 4 new ways to improve your tweets and your business’ engagement:
#1: Revise your Twitter Bio
OPtimizing your Twitter bio is the first thing that you should do. While people might never read your tweets, they will look at your bio instead. Update your bio with your occupation, hobbies and the type of tweets you make. Apart from this, add the right information and the appropriate keywords.
#2: Show your human side
In order to increase engagement, you have to show your human side. People only respond to other people. The worst thing that you can do on Twitter is to post robot-like messages. Sharing boring and dry updates isn’t going to get you any traffic – that’s for sure! Humor can also be excellent if you want to increase engagement too.
#3: Ask People to take action
If you want more followers or shares, all you have to do is ask. Recently, in a survey it was found that if you add the words ‘Please retweet’, the number of retweets increased by 51%. Ultimately, if your goal is to enjoy more engagement on Twitter, you just have to ask.
#4: Use Hashtags
When you use hashtags, you can keep up with the latest news and updates that have gone viral. This is because a number of users follow these hashtags so as to keep up with topics that interest them. When you add those hashtags in your updates, not only can you jon the conversation but capture the attention of your audience.
Almost everyone who runs a social media page would like to know how to find engaging content for their audience.
It begs the question: Are there any tools that can be used to find great content?
That said, here are 4 tools that can help you with finding share-friendly content:
With this tool, you can find what people are sharing most. In fact, you can these ideas and create your own content too. If you know what is most popular, there’s a better chance of engagement with your audience. Apart from this, you can also check who is posting about this topic, your competition and how other people use social media.
This tool is an excellent platform for you to build slideshows and presentations. Given that visual content and rich media which include slides has become an important factor in increasing engagement with your viewers, you can use this tool to create your own content while getting ideas to get started too.
With HootSuite you can manage a number of social media accounts at the same time and that’s what makes it so cool. But it also helps you find new content that you see fit. For this, use the Suggested Content that has been designed to do just that but based on the content that you have posted on social media accounts.
It isn’t always about finding good content that you can share. Sometimes you might need help in getting started with preparing good content of your own. This is where Portent can provide assistance in this regard.
How it helps is by giving you a working title to build your content around. All you have to do is type a keyword in so that this tool can throw up a few ideas. It works really well for update as well social media article ideas.
Infusing a bit of personality is very important if you want people to see the real you in your social media marketing efforts.
Of course, it’s not easy to be professional while also being you but you can be both in regard to online marketing.
#1: Compelling visual content
Social media marketing is all about creating compelling visual content. What it does is give you an opportunity to show off who you really are. Just make sure that every image you create aligns with your online personality.
In other words, if you are a carefree person, don’t post images that have you in a tie and suit. Sending mixed message can confuse people about who you are.
#2: Talk about personal experiences
One way to do this is by a newsletter where you can share your personal experiences with people who trust you enough so as to give you their email addresses. But that’s not all – you can share these stories but also connect them to your product or service. In the end, people who receive this letter will look at you more as a human being rather than a salesman or saleswoman.
#3: Be consistent with content
If you maintain both a blog as well as social media, then it’s a good idea to remain consistent with what you post. In other words, ensure that your tone remains the same with different kinds of social media platforms. Of course, it’s definitely important to figure out what kind of tactics you will use for each platform if necessary.
Even though a number of people are expressing displeasure with Facebook Ads, one can still bring more profitability to their business using this social media tool.
Just a few adjustments should help you with this too. That said, here are 3 ways by which you can use Facebook to increase leads:
#1: Avoid hard selling
When you scroll down the News Feed, you will find that among all the posts, an ad sticks out like a sore thumb. Most Facebook users are more likely to click a subtle ad that offers a link to a useful article as opposed to the landing page of your site
One way to create your ads is by adding friendly and humorous posts with a clear call-to-action at the bottom of the post.
#2: Use clear CTAs
One of the best ways by which you can grow your email list is by displaying an interesting header that offers value, a colorful image and a strong call-to-action that is clear to carry out. In a number of cases, one way to create a clear call to action is to ask them to sign up for your newsletter. One this that you must keep in mind is that subscribers aren’t enthusiastic about giving away their email address so it is a good idea to give them discounts, giveaways or even access to important information for them to succeed.
#3: Design your cover photo carefully
According to eye tracking, a study which analyzes what people look for most on a web page, it has been found that the top 1/3rd of the page is viewed by most if not all people. Not surprisingly, this finding also applies to Facebook pages too.
In other words, you have to design your cover page in such a way that it finds leads which could include a logo as well as a picture of what they’re offering.
It’s probably a good idea if you’re curious about the social media trends for 2014.
Keeping this in mind, the 2014 Social Media Marketing Industry Report which interviewed about 2800 marketers and more reveals some of the latests trends in the process.
#1: The Written Word is Still the Most Important
While there might be a number of changes, social media marketers have said that original written content remains most important. This is followed by visual content and even original videos too.
One indication of this is the recent move by LinkedIn to open their publishing platform for people to prove themselves as thought leaders. It’s clear that this social media network recognizes the power of the written word.
#2: Biggest Challenge is Determining Social Media Tactics
A number of social marketers (almost 91%) as the question as to which social tactics work best. While that might be a valid question, the real question is how we can be interesting enough so that people are talking about us.
In other words, if you’re boring, why would people be interested in engaging with your brand.
Think about that before you proceed…
#3: Understanding Social ROI remains a challenge
Measuring social ROI continues to be an area where only 37% of marketers can measure their social activities while another 35% aren’t sure but 28% cannot come up with any measurements at all.
However, this doesn’t mean that using this marketing channel is not a good idea but requires one to set things up in a such a way that the data can be defined, at your disposal and clearly measurable.