Most companies have a distinct online presence for a definite reason – to manage an online reputation.
Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:
#1: Establish a strong online presence
When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.
And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.
#2: Controlling responses during a crisis
Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.
#3: Monitor Conversations
Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.
Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.
With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.
Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.
So here is a list of social media networks that you read up on to decide from:
The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.
In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.
This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.
Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.
If your Twitter engagement has been dropping for sometime, just a few simple tweaks should be enough.
Keeping this in mind, let’s look at 4 new ways to improve your tweets and your business’ engagement:
#1: Revise your Twitter Bio
OPtimizing your Twitter bio is the first thing that you should do. While people might never read your tweets, they will look at your bio instead. Update your bio with your occupation, hobbies and the type of tweets you make. Apart from this, add the right information and the appropriate keywords.
#2: Show your human side
In order to increase engagement, you have to show your human side. People only respond to other people. The worst thing that you can do on Twitter is to post robot-like messages. Sharing boring and dry updates isn’t going to get you any traffic – that’s for sure! Humor can also be excellent if you want to increase engagement too.
#3: Ask People to take action
If you want more followers or shares, all you have to do is ask. Recently, in a survey it was found that if you add the words ‘Please retweet’, the number of retweets increased by 51%. Ultimately, if your goal is to enjoy more engagement on Twitter, you just have to ask.
#4: Use Hashtags
When you use hashtags, you can keep up with the latest news and updates that have gone viral. This is because a number of users follow these hashtags so as to keep up with topics that interest them. When you add those hashtags in your updates, not only can you jon the conversation but capture the attention of your audience.
Almost everyone who runs a social media page would like to know how to find engaging content for their audience.
It begs the question: Are there any tools that can be used to find great content?
That said, here are 4 tools that can help you with finding share-friendly content:
With this tool, you can find what people are sharing most. In fact, you can these ideas and create your own content too. If you know what is most popular, there’s a better chance of engagement with your audience. Apart from this, you can also check who is posting about this topic, your competition and how other people use social media.
This tool is an excellent platform for you to build slideshows and presentations. Given that visual content and rich media which include slides has become an important factor in increasing engagement with your viewers, you can use this tool to create your own content while getting ideas to get started too.
With HootSuite you can manage a number of social media accounts at the same time and that’s what makes it so cool. But it also helps you find new content that you see fit. For this, use the Suggested Content that has been designed to do just that but based on the content that you have posted on social media accounts.
It isn’t always about finding good content that you can share. Sometimes you might need help in getting started with preparing good content of your own. This is where Portent can provide assistance in this regard.
How it helps is by giving you a working title to build your content around. All you have to do is type a keyword in so that this tool can throw up a few ideas. It works really well for update as well social media article ideas.
Infusing a bit of personality is very important if you want people to see the real you in your social media marketing efforts.
Of course, it’s not easy to be professional while also being you but you can be both in regard to online marketing.
#1: Compelling visual content
Social media marketing is all about creating compelling visual content. What it does is give you an opportunity to show off who you really are. Just make sure that every image you create aligns with your online personality.
In other words, if you are a carefree person, don’t post images that have you in a tie and suit. Sending mixed message can confuse people about who you are.
#2: Talk about personal experiences
One way to do this is by a newsletter where you can share your personal experiences with people who trust you enough so as to give you their email addresses. But that’s not all – you can share these stories but also connect them to your product or service. In the end, people who receive this letter will look at you more as a human being rather than a salesman or saleswoman.
#3: Be consistent with content
If you maintain both a blog as well as social media, then it’s a good idea to remain consistent with what you post. In other words, ensure that your tone remains the same with different kinds of social media platforms. Of course, it’s definitely important to figure out what kind of tactics you will use for each platform if necessary.
Even though a number of people are expressing displeasure with Facebook Ads, one can still bring more profitability to their business using this social media tool.
Just a few adjustments should help you with this too. That said, here are 3 ways by which you can use Facebook to increase leads:
#1: Avoid hard selling
When you scroll down the News Feed, you will find that among all the posts, an ad sticks out like a sore thumb. Most Facebook users are more likely to click a subtle ad that offers a link to a useful article as opposed to the landing page of your site
One way to create your ads is by adding friendly and humorous posts with a clear call-to-action at the bottom of the post.
#2: Use clear CTAs
One of the best ways by which you can grow your email list is by displaying an interesting header that offers value, a colorful image and a strong call-to-action that is clear to carry out. In a number of cases, one way to create a clear call to action is to ask them to sign up for your newsletter. One this that you must keep in mind is that subscribers aren’t enthusiastic about giving away their email address so it is a good idea to give them discounts, giveaways or even access to important information for them to succeed.
#3: Design your cover photo carefully
According to eye tracking, a study which analyzes what people look for most on a web page, it has been found that the top 1/3rd of the page is viewed by most if not all people. Not surprisingly, this finding also applies to Facebook pages too.
In other words, you have to design your cover page in such a way that it finds leads which could include a logo as well as a picture of what they’re offering.
It’s probably a good idea if you’re curious about the social media trends for 2014.
Keeping this in mind, the 2014 Social Media Marketing Industry Report which interviewed about 2800 marketers and more reveals some of the latests trends in the process.
#1: The Written Word is Still the Most Important
While there might be a number of changes, social media marketers have said that original written content remains most important. This is followed by visual content and even original videos too.
One indication of this is the recent move by LinkedIn to open their publishing platform for people to prove themselves as thought leaders. It’s clear that this social media network recognizes the power of the written word.
#2: Biggest Challenge is Determining Social Media Tactics
A number of social marketers (almost 91%) as the question as to which social tactics work best. While that might be a valid question, the real question is how we can be interesting enough so that people are talking about us.
In other words, if you’re boring, why would people be interested in engaging with your brand.
Think about that before you proceed…
#3: Understanding Social ROI remains a challenge
Measuring social ROI continues to be an area where only 37% of marketers can measure their social activities while another 35% aren’t sure but 28% cannot come up with any measurements at all.
However, this doesn’t mean that using this marketing channel is not a good idea but requires one to set things up in a such a way that the data can be defined, at your disposal and clearly measurable.
As a man, we normally aren’t much for the details especially when it comes to occasions like weddings. It’s quite settled that these things are better handled by our better halves, especially since it deals with things like color coordination, flower arrangements, and overall decorations in your wedding and your reception as well. As guys, we would rather stay out of it and just opt to pay for it so there would be no problems in planning the wedding. However, if you have our two cents worth that you feel would be able to help you and your bride to be in planning your wedding that would be perfect for both of you, then you should help out in planning the wedding. There’s a pretty big chance that you guys are going to get a wedding coordinator, so that takes a load off with planning already. Since they would be doing all the legwork and laying out all the options and themes for you, all you need to do is to help decide on which one is best. Things that you need to consider are the budget, and of course, whether or not it would make you and your bride to be feel like it would be the most special and important day in your life. Don’t be shy to point out suggestions as well as to ask questions if you find something better. What’s important here is that you just have to communicate with your fiancé and your wedding coordinator.
There are a number of ways by which community managers can ensure more productivity with the social media options that they have.
One such option includes browser extensions, and which for all practical purposes, will turn your browser into social media machine that is, as mentioned earlier, as productive as possible.
That said, here are 3 social media browser extensions that can improve your social media marketing:
#1: Use Instagram directly from your browser
It’s annoying to use both web-based version as well as the Instagram app since you have to not only constantly sign in but navigate with a lot of difficulty. For this reason, it is a good idea to install the third-party extension for Chrome. You can easily avoid the prior two options mentioned.
#2: Schedule Content for publishing
One of the best tools to use for publishing is Buffer where you can set pre-determined times for the same. All you have to do is sign up for a Buffer account, add the content you want to share in your Buffer queue and then pick when you want to publish it. As for picking the networks, click the Buffer logo after you’ve installed it, and then select the apps and networks to post it to.
#3: Analyze Twitter profiles
If you want to know more about Twitter account as well as its performance, Riffle is probably one of the most effective tools to use and which turns your browser into a Twitter Analytics platform. A number of stats can be obtained when using this tool such as real-time engagement, activity stats, top URLs, mentions, interests as well as hashtags shared as well. In fact, Riffle has about 15 integrations in all – dedicated to the Twitter platform.