Most companies have a distinct online presence for a definite reason – to manage an online reputation.
Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:
#1: Establish a strong online presence
When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.
And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.
#2: Controlling responses during a crisis
Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.
#3: Monitor Conversations
Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.
Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.
With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.
Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.
So here is a list of social media networks that you read up on to decide from:
The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.
In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.
This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.
Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.
Content is king. Good writing is priceless. There are resources that can help you with this. The results: generate inbound traffic to your site. Most of all, help your business stand apart from the competition.
That said, here are 4 writing resources that can help you do just that:
This tool helps you visualize word frequency. If you want to know what kind of content would please your audience, this tool can help you. For this, take a relevant appealing article link and add it into the web page URL Field. This will throw up topics which you can create content from. That said, words used more often appear larger than others.
Not different from TagCrowd, Wordle also creates word clouds. When you enter a search term, it looks for keywords that you can use. Apart from that, it also searches for specific locations too. Also, you can experiment with layout and colouring. Once you get it just right, you can use it in a social media post or in a blog. This tool is completely free of cost.
At a fee of $39.99 for 12 months, a writer created this tool for other writers. Without a doubt, it will take your writing to the next level given the features it has on offer. Some of these include version control, copy-editing and comments. Transcription tools, cloud sync and comparing old work is also offered. Other advanced features include Github style Markdown, to-dos and Analytics. Best part: all you need is a browser.
4: Hubspot’s Blog Traffic Generator
This tool will not cost you anything. All you have to do is add three words or phrases. After this, the blog traffic generator will throw up a list of blog post titles.
In a recent Twitter report, it was found that 35 percent of users use this social media service to find discounts and company promotions they can benefit from.
What this points to is a business opportunity for small businesses who cannot afford a full-scale paid promotional campaign.
This is where Twitter comes in and where these small businesses can market themselves at literally no cost.
So, here are 3 ways by which you can promote your business for free on Twitter:
#1: A “Twixclusive” Offer
This is an offer that is exclusive only on Twitter and which will make your followers feel special. There are three ways you can use this to promote your business. One, limited-time discounts and special offers as well as videos and photos that gives them an inside-look of your business. Q&A sessions are also another way by which you can create interest in what you have to offer.
#2: Try a “Flock to unlock” Campaign
This campaign provides businesses with a way to encourage customers to perform a certain action so as to reveal a special deal. One example would be to request potential customers to visit your site and provide feedback. This will help you determine which color or style that they like best. Inform your customers of the action that they must take to unlock the deal. When you have reached your target (say, a certain number of retweets), then you can reveal the deal to your customers.
#3: Promote Cultural, Sporting and Industry or Seasonal Events
A smart way by which you can generate interest about your business is by promoting sporting, industry, cultural or seasonal events. For example, you can start conversations on Twitter by talking about industry trade show events or even seasonal events such as Mother’s day, graduation or even Thanksgiving too. Sporting events like the Oscars, the Superbowl or even the World Series can be used as well as local or state events where you live.
It’s not an easy task writing website content. This is not just about text but includes videos, images, charts and download files if and when necessary.
Given that how difficult preparing the right content is for your users as well as those you collaborate with, it should be more than obvious that a little planning and strategy will go a long way in writing excellent web content.
That said, here are 3 tips that can help you write user-friendly web content:
#1: Evaluating your current website content
Measure the usefulness of your content by asking whether it is accurate, if anything is missing and whether it is useful to its readers. Make sure you check the prices to see if the information is correct. Most of all, ensure that you have a clear objective for each piece of content.
#2: Know Your Target Audience
When you identify who your target audience is, that’s half the job done. Once you know this, you’ll know what to say (through your content) that will both appeal and inform the right audience. Once this is done, it’s easy to determine what kind of content one needs to add to all visitors that come to your website.
#3: Use Sitemaps as Blueprints
If you the analogy of building a website to a house, the sitemap of the website is like the blueprint that architects first construct. Without this plan, you might have a house that is missing certain must-have rooms in that sense.
For this, there is software that can help you organize the information such as Xmind as well as Microsoft Word’s Organization Chart.
When website visitors share your content, this can lead to more views and this, in turn, can lead to engagement too.
And which is why you should think about making sharing your blog posts all that more easier, if necessary.
That said, here are 4 ways by which you can do this easily:
#1: Make Image Sharing Easier
You can encourage your visitors to share images, that are usually the most popular type of content shared. One way to do is by using SumoMe that allows one to put social sharing icons on themselves. One can see the options available by hovering over the image.
#2: Add Meta Data
Add metadata to your blog and which will make sharing your content easier as these meta details will ensure that your post is shared in the best possible way. If you’re not sure how to do this, use this tool called Know.em that will check if the pages on your site is optimized for social media or not.
#3: Share your content via Twitter
ClickToTweet is a simple apps that allows your readers to share your content on Twitter. All you have to do is sign in, authorize the app and create a tweet with the article link. Now add the ClickToTweet link to the post. Also, others who like your post can share it with their network with a pre-populated tweet.
#4: Write compelling titles
The number of shares you get depends greatly on the type of titles your write. For this, there are a few tools that can help you do so such as Emotional Headline Analyzer, BuzzSumo and Social Warfare Analyzer. Also, when your content is shared, the first thing that other readers will notice is the title, so ensure it is compelling enough.
The number of people who use their smartphones (or even their wearable technology in the coming months) as their primary means of checking email will continue to grow over the course of 2015 and beyond.
As an online marketer, this means that it’s more important than ever for you to create emails that grab people’s attention immediately. This starts with a great subject line and goes from there. Because mobile readers might have less screen space than people on a laptop or desktop, there’s a greater chance that part of the subject line will be cut off. Understand this when you are marketing to mobile users and front-load your subject line with an eye-catching phrase or statement.
Marketing to mobile users also means that you need to understand their path for completing a sale. In the majority of cases, people still feel more comfortable making a large purchase from their home computer rather than using their mobile device. In these instances, you’ll want to create an email that encourages them to open it up later when they are at home. But for certain things such as apps, people are more likely to be comfortable with purchasing directly from their mobile device.
Digital marketing companies such as eTargetMedia recommend that you create a layout that is light and free of clutter, with large buttons that are easy to read and click on even with the limited screen space of a mobile device.
eTargetMedia helps companies of all types create impactful digital marketing campaigns. They specialize in targeted campaigns with measurable results.
Are you looking to improve social media productivity and energize your marketing in the process?
For this, your daily activities can distinguish your from your peers – your habits, that is.
That said, here are 3 social media habits that can make a difference to your marketing:
#1: Focus on a Purpose Beyond Profit
Thinking more about giving back can really touch the hearts of your audience. This, in and of itself, can help start a business, with one example being Tom’s Shoes. For this, create a calendar that incorporates a culture of giving back and this could be time in your community. Finally, decide how social media can help you spread the word about your ‘giving’ campaign.
#2: Determine What Your Customers Crave
Knowing what your customers crave for is extremely important to stay ahead in business. For this, you have to be forward-thinking and one idea that can help you to meet this objective is to understand neuromarketing better. The market research reveals what products customers are more likely to choose and why. A number of businesses have used this study to their advantage even if it is hardly considered a new field in the marketing world.
#3: Connect & Collaborate
Top marketers are always learning and connecting with leaders in their field, until they establish themselves in the same industry. At all times, work towards finding out what matters to your market while continuing to share your expertise, ideas and experience with people in the same field. You can use tools such Sprout Social, Followerwonk or even Traackr to connect with people who share the same purpose with you and are leaders in your industry.
Most marketers will be glad to be kept abreast of the changes that are due to Facebook from February 1, 2015.
This is for the simple reason that it changes the way people use Facebook and which will require marketers to adjust their strategy as a result.
While there are a number of policies that will stay the same, here are 4 upcoming changes on Facebook:
#1: Privacy Basics
The biggest effort, in terms of these changes, is to clarify what their Privacy terms better. For this, they rolled out Privacy Basics so as to how you what you see, what others see about you or even how they interact with you.
#2: Facebook Services
Services such as mobile app, Messenger app, Paper, Rooms, Page Manager, Audience Insights among others are now covered clearly by the terms. Each of them will have their own privacy policies or their supplemental terms. Since a cross-connection exists, you can use them to recover your password for Instagram.
#3: Cookies Policy
#4: Data Policy
With this policy, Facebook explains that they will collect device location information either by using GPS, WiFi or BlueTooth. Of course, this isn’t a new policy but one that has changed since Facebook did not explicitly mention Bluetooth or GPS.