Article by Pierre Zarokian of Submit Express
Many people think SEO is expensive. Some people that say this know a little about SEO and feel they may be able to do it themselves. However, it comes down really to your time. Things in SEO have changed a lot in the past few years, specially with the algorithm changes Panda and Penguin. Algorithms keep changing every few months. If you really have the time to learn all that is necessary and do it yourself, then you should do it. But also you would risk making mistakes, which may result in penalization.
As an SEO provider, I will tell you my point of view. In the last few years SEO has become so much more difficult and time consuming that the prices have sky rocketed to levels that most small business can not afford and are horrified when they hear it. But the bottom line is that SEO is not expensive if you can see return out of it, meaning if you pay it and make the money back plus profit, then it is justified.
So what you have to do is consider what several Top #1 or Top 10 rankings would do for you. There are tools that would let you do keyword research and estimate how much traffic you can get on various keywords. When you are looking for SEO provider, then ask them to provide you some numbers of estimates and what they feel can do for you and then you need to figure out how much is each visitor to your site worth and if they will convert. Then you can decide if it would be worth the investment.
If you need SEO Services and would like some estimates of traffic, you can contact my company Submit Express. We specialize in SEO, link building, content writing and social media marketing.
Filed under SEO by on Oct 19th, 2012.
Most companies have a distinct online presence for a definite reason – to manage an online reputation.
Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:
#1: Establish a strong online presence
When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.
And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.
#2: Controlling responses during a crisis
Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.
#3: Monitor Conversations
Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.
Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.
With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.
Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.
So here is a list of social media networks that you read up on to decide from:
The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.
In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.
This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.
Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.
A number of businesses are already utilizing the power of Facebook so as to sell their products and services.
If you have a small business of your own, there’s no reason why you shouldn’t use this social networking site to do the same.
That said, here are 3 ways by which you can use Facebook to sell your product and services easily:
#1: Create a Landing Page app
The first step is to create a Facebook page (not profile!). Next, you can either use a third-party landing page app to create the store or even sync a store with Ecwid’s or Store Ya’s Ecommerce widget.
#2: Promote products or campaigns with your timeline photo
Another simple way to promote products is by changing your timeline cover photo to that of the product that you intend to offer. But that’s not all – include a link to the product at your website in the image caption so that your fans can visit and possibly purchase the product as easily as possible. Of course, you can continue to promote the product by sharing a link in the status update section as well.
#3: Share product links in status updates
While it might be the most glossy way to sell your products on Facebook, it definitely works provided you display a product with a link. For this, all you have to do is post a link to a product as a status update. In fact, post a deep link to get your customers directly to the product rather than just reaching your website. Also, use the embedded posts feature so as to embed your public Facebook posts outside Facebook.
Without question, social media tools can be used to get the most out of your marketing efforts.
If you want to know which ones will work for you, you could look at the tools that the pros and social media thought leaders are using.
So, with that said, here are 3 social media tools that are used by marketing professionals:
Tagboard helps you to monitor keywords across multiple social media channels such as Twitter, Facebook, Instagram, Vine and Google+. This is done by monitoring specific hashtags from all these sites and is useful for those who need to generate leads or content around a specific topic but most importantly for those who constantly monitor their own brand.
Swayy is an interesting social media tool for the reason that it drops all sorts of content, in the form of articles, into a dashboard that you can click on and read. However, the best part about Swayy its ability to share: just click the “Share” button at the bottom of the article and a number of your social media accounts open up instantly. In other words, you share content across a number of platforms multiple times.
Conceived in order to replace Google Alerts, Mention does one thing very well: you can capture several more mentions than just about any other tool in the market today. Not only do you have a clean and simple user interface but you can customize settings to a large extent to suit specific requirements.
Social media has changed everything – for the better, presumably. Marketing, in particular, costs a fraction of what one would require to launch a product or service. It’s probably also the reason why a number of small businesses have come up as well.
Think about it: there’s no reason why this shouldn’t apply to you as well. So, here are 4 ways to use social media for a product launch:
#1: A Teaser Campaign on Facebook
Every product launch begins with a thought. However, with marketing an integral part to its success, it’s always a good idea to brainstorm constantly as to how you can use social media to tease people into knowing as to what you intend to launch. One way to do this is to add Facebook posts with or without images long before you intend to launch the product itself.
#2: Create a Personal Video
Creating a personal video which you can share with both an offline and online audience is an excellent way to launch your product. Your best approach would be to talk about the need while only hinting slightly about the solution that you intend to launch in some time.
#3: Make Your Launch Educational
If you already use various social media platforms, one way to get more attention is to make your launch educational. For example, teach the audience on how to launch by using your launch as the example itself. Make sure you under-emphasize your launch and prepare tips and techniques that are valuable.
Google+ is just as powerful as Facebook when it comes to communities that encourage engagement. In fact, it is an excellent investment of your time if you wish to advertise your business.
If you know this already and have a Google+ page, there’s always room for improvement when it comes to engaging prospective customers.
So, here are 3 ways by which your can improve your Google+ engagement:
#1: Make Sure Your Page is Findable
One of the best ways to ensure that your Google+ page is easily findable is to add a Google+ badge to your website. This include both your personal and business Google+ accounts too. All the visitors to your website have to do is click on the badge to access your Google+ page.
#2: Compelling Content is the Way to Go
Resource and visual content as well as hashtags are ways by which one can create compelling content that will get a lot of comments and will be shared a lot too. Highly visual content like infographics, text with images and videos are popular while resource content written in a how-to style works just as well. As for hashtags, not only do they work on Google+ but they can be used to find related content as well as other conversations and trending topics.
#3: Remember that the Conversation Begins With You
It doesn’t stop with sharing or making posts. Instead, the focus should be on keeping the conversation alive. In fact, it’s also important to engage with your community by commenting or asking questions on other people’s posts.
Speaking of asking questions, it’s a good idea to end your posts with a question. Also, don’t fail to answer comments or questions, and ask more questions if you must so as to continue the conversation.
Not only can social media help you to build awareness for your business but it can also help you to bring employees together while also build a social local community. Among the many examples that have demonstrated these benefits, HCF Management, a healthcare facility with 27 facilities in Ohio and Pennsylvania stands out the most.
Here’s what they learned in regard to social media’s contribution to building a social local community:
#1: Create Local Social Media Pages
HCF Management doesn’t have just one Facebook page but several of them, catering to each HCF facility. This applies to their Twitter as well as Pinterest accounts. If one wonders why they have taken this approach, the reason is because they realised that they needed to focus on engagement with their local customers instead of just counting the number of followers.
#2: Connect with Decision Makers
It’s an accepted reality that the ones who are using HCF Management’s services aren’t the ones who are making the decisions. In some cases, where people’s parents visit the hospital that they can’t go back home, their children will have to look for a nursing home. This is why some of HCF Management’s Facebook posts are created to educate, inform and engage such as virtual tours and staff introduction videos.
#3: Involve Employees When Using Social Media
While other businesses might not find it appropriate to communicate with both employees and patients, this actually works to their favor in healthcare since most staff build relationships with their patient at each of these facilities. This is why it worked so well for them to get involved as well, when it came to promoting their page.
Filed under SEO by on Jun 15th, 2013.
In a recent study, it was ascertained that 50% of present company followers are more likely to purchase a product or service from a business on LinkedIn.
This should give you an indication as to how important it is to increase engagement on your LinkedIn company page, if only to increase profitability.
So, here are 3 ways by which you can increase engagement on your LinkedIn company page:
#1: Post Status Updates Regularly
Posting status updates regularly, especially in the morning, not only tend to enjoy more visibility but improves engagement with potential customers. Not everyone logs into LinkedIn in the morning, right?
Better still, use a tool such as HootSuite so as to schedule posts for days when you aren’t at the office such as the holidays or the weekend.
#2: Add pictures, links, files, questions and contest in Status Updates
Not only can you add status updates in the form of text but also pictures, links, files, questions and contests as well. Infact, images are an excellent way to make your message stand out in the “stream”. Another feature that you can use to your advantage is LinkedIn’s Targeting so as to create specific status updates for specific audiences.
#3: Use LinkedIn Recommendation Ads
These recommendation ads are designed to promote your products and services to a specific audience. Not only does this make your products or services more engageable with customers but they can recommend this product or service to their friends and family as well. This means more traffic and definitely more recommendations if your product or service is really good.
Article provided by Reputation Fighters
Every business runs into unhappy customers, and in many instances it can only take one unhappy customer to create a very negative perception about what you offer in terms of products or services. A negative review that appears on an internet site can do a lot of trouble for you, spreading on social networks, linking in news stories, comments sections, and more. There are ways that you can help fight these negative reviews though and work to bury them so that they are not the first thing people read about when learning about your business online.
Online reputation management is extremely important for every business, and can go a long way to making those bad reviews virtually disappear. Unfortunately on a site such as Yelp, there is no delete button to get rid of a review you do not agree with. What you can do though is utilize the power of things such as link building and social networking to help grow a reputation with your online business online. There are several strategies out there, but the key to all of them is that the more proactive you are, the better off you are going to be in the short and the long run.
When you have put the work in, the results that you see for your business when you search for it on a search engine such as Google will be more than positive. The reality of it is that when you have a business, you want your reputation in the online communities out there to be as positive as possible. This will drive new customers to your business to try your products or services. This in turn is going to allow you to grow your sales and grow your business overall.
This article was provided by Reputation Fighters. Reputation Fighters provides online reputation management and reputation monitoring services. If you have negative reviews and feedback online, visit Reputation Fighters website for more details on how they can help you.