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3 Ways to Maintain Your Company’s Online Reputation

Most companies have a distinct online presence for a definite reason – to manage an online reputation.

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Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:

#1: Establish a strong online presence

When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.

And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.

#2: Controlling responses during a crisis

Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.

#3: Monitor Conversations

Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.

Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.

Filed under Search Engines by on .

How to Pick the Right Social Media Network for your Small Business

With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.

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Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.

So here is a list of social media networks that you read up on to decide from:

#1: Facebook

The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.

#2: Twitter

In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.

#3: Pinterest

This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.

#4: FourSquare

Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.

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August 14, 2017

Which is better? Site optimization or traffic optimization?

Marketers often have limited budgets and resources and need to decide where that money goes. The two most common options are to optimize the site and increase conversions or optimizing traffic and bring higher quality traffic. If you can’t afford to do both, which way do you go?

Of course, we know that there is no “one size fits all” answer for everyone. Every business unique, even those operating in the same category.

Site optimization is also known as Conversion rate optimization and is the process of making changes to your website and measuring the corresponding conversion rate. The changes are not blind, and you should base them on an understanding of the average user. The typical changes involve design, flow, navigation, and content.

Traffic optimization is tweaking ad campaigns with the goal of eliminating wasted ad spend to decrease the cost per conversion. For example, a 20% reduction in low-quality clicks can reduce the cost per conversion by as much as 40%.

So which is it? Looking at real-world tests run by various marketing firms, the answer is: it depends. If you are confident that your ad campaign is optimized and only high-quality traffic gets to your site, then using CRO should see massive returns. However, there is no point optimizing a site if the majority of your traffic is of poor quality and would not convert anyway.

 

Filed under Web Development & Hosting by on .

July 5, 2017

Reputation management: Bulletproof your business

It is almost certain that at some point or the other, every business will face some form of reputation crisis online. It is worse when you do not expect the attack. Your business is smoothly running along, and then suddenly sales fall off a cliff. Further investigation shows that there is a negative review that is ranking above your sales page and spreading on social media. It really could happen to you.

Every company believes that they are immune to such reputation issues. Unfortunately, they do not realize the damage an attack can cause until it is too late. The good news is that with proactive reputation management, you can protect your company against any future reputation issue.

Here is a checklist for proactive reputation management

Website – The first and most important item on the list is to have a website. Without a website that is the official home of your brand, negative items will rank freely. Optimize the site and content for search engines and get as many links from businesses that can convey a sense of authority.

Business presence – Establish a presence on all social media platforms. It helps to register early and prevent any other party from taking the official name. Cross promote the content on your website on the social media platforms and engage with customers as much as possible. The list of social media properties includes LinkedIn.

Setting up the above recommendations isn’t a guarantee that you will not fall prey to negative content online. However, it does give you the tools and authority to combat attacks on your reputation online.

 

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June 8, 2017

The importance of getting your video on YouTube and how best to do it

Everyone loves to watch videos. With smartphones everywhere, Cisco estimates that in the next three years, video will account 80% of all internet traffic. YouTube will get the bulk of that traffic, especially from those who are not interested in watching TV shows and movies on the move. Video marketing is now an absolute necessity for anyone looking to sell a product or server. Here is why:

According to a survey:

Half of the respondent say they made a purchase after watching a branded video and a third day that video made them consider the purchase.

A staggering 81% of people say they interact with brands on social media, and about half do so through the branded video.

A third of all respondents rated video as their top choice for looking up branded content.

Now that we have underscored the opportunities and importance of video, here is how to get your video better optimized for YouTube’s sophisticated search algorithm:

Getting your videos ranked higher requires a constant stream of new content. It is the best way to go up the rankings and get more subscribers.

Watch is very important and is one of the biggest signals that YouTube uses to measure user engagement.

Do some research on what your competition is doing before you create your video and make sure that your metadata is better. Make sure to do all this before you upload your video as the first 24 hours after you upload is crucial to getting a better rank.

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May 5, 2017

Common mistakes companies make with their mobile presence

We are rapidly moving towards a mobile-first world, and companies understand the need for a mobile presence. Unfortunately, although they end up with a mobile presence, they end up getting it wrong. Here are some of the common mistakes you should avoid:

Mobile app

Do not assume that your company’s path to mobile users is through an app. The list of most downloaded apps only included two apps that were not social, games or content distribution. It is better to build a great web presence rather than an app that nobody will use.

Experiences

When creating a mobile experience, ensure that it is different than your desktop experience. Most websites have a responsive layout that serves them the same content in both screen sizes. Users have very different needs when browsing the same resource on a computer versus a mobile device.

Content

Desktop web experiences have additional content like infographics and downloadable Pdf files. DO not present this content as-is to mobile users. You should resize the infographics, so they fit on a mobile screen or create one for mobile users such that it still serves its purpose.

Tablets

Another issue is that companies forget that mobile users include tablet users in addition to smartphone users. The tablet form factor presents opportunities and challenges.

Local

Probably the most egregious issue by companies is ignoring local optimization for your content and mobile experience. Avoid a one-size-fits-all for content and localize for each area and region that you operate.

Filed under Mobile by on .

April 8, 2017

Google: it is unlikely mobile-first index will launch by the end of the year

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Article written by : Internet Marketing Showtime

In November 2016 Google launched their first experiment with a mobile-first index. While there was no announcement, comments from Googler’s on the mobile-first index team indicated that they expect the launch to be towards the tail end of 2017. However, that does seem unlikely to happen now. At the Next10x conference, Garry Illyes from Google said: “that’s unlikely to happen, at least fully.”

The mobile-first index is the same Google index optimized entirely for mobile devices. With this index, Google will only index content for mobile devices and rank them accordingly. This way, a search on a mobile device is likely to be more context relevant. This index is supposedly going to use mobile metrics more heavily. Mobile design, responsiveness, page load speeds and navigation will all play a part. Sites that do not have a mobile site will see their desktop site ranked the same as before. However, there is a chance that sites with mobile content will rank higher.

This change had a lot of companies, webmasters and optimizers worried. Fortunately, with this delay, anyone who has not setup a mobile version of the website or has a re-design in the works has more time to complete the implementation.

With the majority of search traffic coming from mobile devices, a change in the index that so heavily favors mobile content could mean big changes to rankings.

Filed under digital marketing, SEO by on .

March 3, 2017

The top server side scripting languages

Article written by : Quadra Design

There are two types of websites: static and dynamic. Static websites do not change, and the best example is the typical corporate website. The website is mostly text and images with a contact form.
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mic sites are like applications; examples would be sites like Facebook, Gmail. Anything that generates something different based on user input. These dynamic websites run on a scripting language which fetches data from a database and displays it to the user. Here are the most popular server-side languages used today:

PHP

PHP is a general-purpose server-side scripting language that at the time of writing is used by three-quarters of websites running today. PHP is open source which is the primary reason for its popularity. There is a huge online community that supports and helps continue development. PHP is mostly used by smaller websites, but the largest footprint is from WordPress sites.

Java

PHP runs mostly smaller lower-traffic websites. On the other end of the spectrum, there is Java, which runs most of the high-traffic, high-performance sites. The two most notable examples of Java use for large scale websites would be Apple and Amazon, which both use Java web frameworks.

Python

Python is not as popular as PHP and Java but also runs some popular websites like Yahoo Maps, Shopzilla, and even the National Weather Service. It is a high-level language, which is meant to produce code is that more readable. This is possible thanks to a larger library of pre-existing functions that programmers can use for development.

Filed under Web Development & Hosting, Webmaster by on .

February 14, 2017

The two most important technical skills for digital marketers

HTML and CSS code developing screenshot. Abstract web site source listing on black background with colored syntax

Article written by : SEO Dictionary

What exactly is a technical skill? Is SEO a technical skill? Not really. Personal Finance and Job site, The Balance defines a technical skill as Technical skills are abilities and knowledge needed to perform specific tasks. They are practical and often relate to mechanical, IT, mathematical, or scientific tasks. Some examples include knowledge of programming languages, mechanical equipment, or tools.”

The demand for technical skills in marketers is growing. A survey by Mondo found that nearly all of those surveyed think the role of the marketer will continue to move away from the traditional model. Going even further, they predict that by the end of 2017, more than half of digital marketers hired will have technical backgrounds.

Here are two of the most technical skills marketers will need going forward:

Front end:

Working knowledge HTML, CSS and Javascript is a must. Also, knowledge of how other web related technologies and development platforms will be useful. For example, marketers should learn to basics of JSON, Java, SQL, etc. The more technical knowledge, the better, even if it does not involve hands-on experience.

Visuals:

The gold standard of graphic design software is Adobe Photoshop which is part of Adobe’s Creative Cloud. Knowing how to use this software has two benefits: Firstly, you will understand what is possible and what limitations exist. Secondly, you can use it to design wireframes and rough designs for the designers to use as a basis for the design.

There are more technical skills that marketers will find useful. However, these are the main two that will benefit a marketer in almost any industry.

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