Most companies have a distinct online presence for a definite reason – to manage an online reputation.
Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:
#1: Establish a strong online presence
When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.
And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.
#2: Controlling responses during a crisis
Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.
#3: Monitor Conversations
Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.
Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.
With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.
Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.
So here is a list of social media networks that you read up on to decide from:
The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.
In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.
This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.
Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.
Every blogger and webmaster online wants more and more backlinks. Backlinks are still the primary driver of search engine rankings, and it does not look like that will change for sometime. However Google looks at more than just the number of links pointing a web page. The quality of those links matter. The quality of those links influences how much value those links pass. Just getting backlinks is not enough, you need quality backlinks. Here are three ways to evaluate the quality of a link:
Number of links on page
If the page from which you get the link contains hundreds of links then the quality of that link is questionable. The fewer the links on a page the better. In addition pages with a lot of links could be considered spammy and may get penalized
Page with penalty
This leads to the next point, which is that getting links from spammy or penalized pages cant hurt you. Google publicly played this down for several years, even though seo experts insisted that it was the case. With the release of Penguin and the disavow tool, it was confirmed.
Number of links to the page
The number and quality of links point to the page that linked to yours is also an indicator of link quality. The more links that point to page, the more authority that it can pass down to your link.
Look through your backlink profile and check the pages listed against some of these. Identify any bad links and then you can use the disavow tool to get them removed from your link profile.
Landing pages exist for the purpose of converting leads into customers. Each landing page has a call to action that is meant to convince the visitor to act. If they do click then the process begins to making them a customer. If they don’t click then nothing happens. This shows how important the call to action is on a landing page. If the users don’t follow the call then they don’t convert. Here are some tips on optimizing your call to action copy:
Button color and design are important visual cues to your users on where they should click. Use colors and designs that will entice a user to read and click through.
The copy has an impact on the visitors final decision. It should emphasize “why should I click this button” Make sure the user knows the benefits they will get when the proceed. You can also point out the problem that will be solved.
Clarify what users will get when they click. ContentVerve has the perfect example: “hanging the CTA copy from, “Get Membership” to, “Find Your Gym & Get Membership”
increased click through to the payment page by 213.16%.”
Make sure your call to action is concise and not too long. CrazyEgg writes that “anything that goes over ten or fifteen words is probably too long.”
If you really need to have additional text, add it next to or under the button. These are called click triggers and according to Copyblogger “Simply by adding two click triggers—one an anxiety-reducer about credit cards, the other a key benefit of the solution—FriendBuy now sees 134 signups for every 100 it used to see.”
The Google search ranking algorithm has changed many times over the years. Recent changes have seen machine learning used to distinguish better looking websites. Despite all these advances, most SEO experts still agree that the backlink is still the most important signal for ranking. The backlink and the corresponding anchor text are still as sought after as ever. Here are a few tips for getting more backlinks for your blog:
Commenting on other blogs that have do follow links allowed is still an effective method for getting backlinks. While these have been supposedly reduced in importance, it still counts as a backlink. One way to easily find sites that allow dofollow comments is to look for sites in your niche that have the commentluv plugin. These give both a link back to your site and a link to your latest post at the time of posting.
For a long time most webmasters abandoned directories as a source of backlinks due to the spammy nature of many. In a recent update the Google search team mentioned that links from directories were deemphasized further. Most read that to mean that directories still counted for some weight in the algorithm.
Although an old tool, press releases can be a source of backlinks. Especially to the general domain. These domain directed links are still important as a ranking signal. However, you will need some form of announcement to be able to commision a press release.
There are a lot of free web hosting services. Some of them are ad supported, other provide basic resource and require you to upgrade to a paid service at certain levels of server load. All of them share the same basic concepts you will need to know.
A certain amount of disk space will be given. Unless your website is geared towards the use of large files and images, you will never have to worry about exceeding your disk space allotment.
Bandwitdh is used every time a visitor to your site loads a page and/or an image. This is usually where the free hosting services impose their limits. If your website grows, your bandwidth usage will increase in proportion. Once you hit your bandwidth limit, the host will most likely temporarily shutdown the site until the next month or you upgrade the package.
FTP, an acronym for File Transfer Protocol is how you transfer files to and from your website. Using an FTP client you can connect to your FTP server using your account and upload your files. Alternatively your hosting account panel should also have a method of uploading files using a web browser.
For those that don’t want to or can’t create their own websites, a lot of hosts come with free website creators. Choose a template, enter some content and the website is created for you. These templates tend to be standard with the premium templates available at a price.
Every hosting account free or paid comes with its own email addresses. These can be mailboxes on the server with your account name or they can be forwarders. A Forwarder sends any mail to that address to another email address of your choosing.
There are several sites that tend to do too much. This makes it difficult for customers to get what they visited the website for in the first place.
Sticking to the basics of web design is necessary for more reasons than not. Here are 3 tips to help businesses improve a company website:
1: Put the user’s need first
The layout of your website should be placed in such a way that users are able to locate information they want to see with minimal fuss. It can be frustrating if visitors can only find information about the owner and company instead of what they actually want. For this, use an ‘About Us’ link to place all company and owner information in one place. This will leave information as to what the company offers or provides the user for them to see first.
2: Avoid using Flash
Given that animations, ads and videos require Flash, it can be very tempting to use it. Yet there are a number of compatibility issues with smartphones that will reduce the number of people visiting the site. In other cases, computer users will not have the Flash program installed and they will not be able to visit the site either. In other words, use it only when absolutely necessary.
3: Add social media links
Add social media links to your company page on the website. This is an excellent way to provide users with additional information so that they can learn more about you as well as keep in touch for updates, sales and deals too.
By Rack Alley
Every company these days needs a website. Not having one would be like lacking an actual store 20 years ago. You’ll be invisible to a large percentage of your market if you don’t have any online real estate. That being said, most companies these days need a lot more too. They also need specific hosting solutions that will give their company the best reach possible so they can connect with as many customers as possible.
While there’s nothing new about Los Angeles web hosting, you may not know a lot about LA colocation. This is a type of hosting where you’re allowed to customize the solution as much as possible, but aren’t stuck with any kind of one size fits all version. In fact, the infrastructure is little more than a skeleton of hardware you can then add your own personal touches too.
The end result is exactly what you make of it, but what most companies in Los Angeles love is that it’s so scalable. This also means it’s extremely easy on your budget too. Spend only as much as it takes to get the finished result your company needs to succeed. You can also add or take away from it over time.
When your company is ready for better results on the World Wide Web, then they’re ready to invest in Los Angeles colocation. While you don’t lack for options, you’ll most likely be happiest when you rely on the expertise of Rack Alley for your needs.
By definition, user onboarding is a process that turns first-time visitors to active visitors. Simply put, it’s that first experience with a product that will make you want to use it over and over again.
This is vital given that there are practically a countless number of apps doing the same thing or more.
Of course, how you go about designing good user onboarding flow purely depends on the product type.
Here are 3 techniques for great onboarding flow for a mobile app:
1: Interactive Walkthrough or Tutorial
Walkthroughs and onboarding isn’t really the same thing even if the former is a vital part of the process of onboarding itself. While a tutorial is a nice way to welcome a user, you can always annoy him by teaching him things that he or she already knows.
So, if there’s anything difficult and confusing with the app interface, then it’s worth a walkthrough. Yet it’s important to make it easy, effortless and quick.
2: Remove or Simplify Signup
Not everyone has time to sit and fill up signup forms. Put yourself in their position and you’ll find that spending time on registration forms that are lengthy is anything but enjoyable. Ideally, it’s best to not have a signup form at all but if you must have one, keep it short. Try and save the user’s time while asking for very little upfront.
3: Customer Support or Service
It’s very important to have a group of satisfied users. A big part of achieving this is having real people behind a product or service to assist customers. Building good relationships with your customers is integral to a great onboarding process. Keep them happy and they’ll do your marketing for you. Maintaining an empathetic and well-trained customer service team should do the trick.
Filed under Tech by on Sep 1st, 2015.