Most companies have a distinct online presence for a definite reason – to manage an online reputation.
Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:
#1: Establish a strong online presence
When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.
And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.
#2: Controlling responses during a crisis
Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.
#3: Monitor Conversations
Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.
Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.
With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.
Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.
So here is a list of social media networks that you read up on to decide from:
The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.
In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.
This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.
Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.
There are several sites that tend to do too much. This makes it difficult for customers to get what they visited the website for in the first place.
Sticking to the basics of web design is necessary for more reasons than not. Here are 3 tips to help businesses improve a company website:
1: Put the user’s need first
The layout of your website should be placed in such a way that users are able to locate information they want to see with minimal fuss. It can be frustrating if visitors can only find information about the owner and company instead of what they actually want. For this, use an ‘About Us’ link to place all company and owner information in one place. This will leave information as to what the company offers or provides the user for them to see first.
2: Avoid using Flash
Given that animations, ads and videos require Flash, it can be very tempting to use it. Yet there are a number of compatibility issues with smartphones that will reduce the number of people visiting the site. In other cases, computer users will not have the Flash program installed and they will not be able to visit the site either. In other words, use it only when absolutely necessary.
3: Add social media links
Add social media links to your company page on the website. This is an excellent way to provide users with additional information so that they can learn more about you as well as keep in touch for updates, sales and deals too.
By Rack Alley
Every company these days needs a website. Not having one would be like lacking an actual store 20 years ago. You’ll be invisible to a large percentage of your market if you don’t have any online real estate. That being said, most companies these days need a lot more too. They also need specific hosting solutions that will give their company the best reach possible so they can connect with as many customers as possible.
While there’s nothing new about Los Angeles web hosting, you may not know a lot about LA colocation. This is a type of hosting where you’re allowed to customize the solution as much as possible, but aren’t stuck with any kind of one size fits all version. In fact, the infrastructure is little more than a skeleton of hardware you can then add your own personal touches too.
The end result is exactly what you make of it, but what most companies in Los Angeles love is that it’s so scalable. This also means it’s extremely easy on your budget too. Spend only as much as it takes to get the finished result your company needs to succeed. You can also add or take away from it over time.
When your company is ready for better results on the World Wide Web, then they’re ready to invest in Los Angeles colocation. While you don’t lack for options, you’ll most likely be happiest when you rely on the expertise of Rack Alley for your needs.
By definition, user onboarding is a process that turns first-time visitors to active visitors. Simply put, it’s that first experience with a product that will make you want to use it over and over again.
This is vital given that there are practically a countless number of apps doing the same thing or more.
Of course, how you go about designing good user onboarding flow purely depends on the product type.
Here are 3 techniques for great onboarding flow for a mobile app:
1: Interactive Walkthrough or Tutorial
Walkthroughs and onboarding isn’t really the same thing even if the former is a vital part of the process of onboarding itself. While a tutorial is a nice way to welcome a user, you can always annoy him by teaching him things that he or she already knows.
So, if there’s anything difficult and confusing with the app interface, then it’s worth a walkthrough. Yet it’s important to make it easy, effortless and quick.
2: Remove or Simplify Signup
Not everyone has time to sit and fill up signup forms. Put yourself in their position and you’ll find that spending time on registration forms that are lengthy is anything but enjoyable. Ideally, it’s best to not have a signup form at all but if you must have one, keep it short. Try and save the user’s time while asking for very little upfront.
3: Customer Support or Service
It’s very important to have a group of satisfied users. A big part of achieving this is having real people behind a product or service to assist customers. Building good relationships with your customers is integral to a great onboarding process. Keep them happy and they’ll do your marketing for you. Maintaining an empathetic and well-trained customer service team should do the trick.
Filed under Tech by on Sep 1st, 2015.
A key element to creating an above par website is to find photos that add to the site’s appeal.
Some of the options where you can find photos include sourcing them from a photographer, taking the photos yourself, buying them from a stock photo site or finding them at a public website.
Probably, the best way to begin is with photos in the public domain. Here are 3 sites at which you can find free images:
This site specialized in carefully selected hand-stock photos that are used for both commercial and personal projects. All images are available in high resolution formats. Of course, the creative commons license varies for each image. One should adhere to the rules when displaying these photos too. The best part about the site is the way it is organized. You can search for the images by category where the selection is excellent too.
2: Little Visuals
This site has photos that range from high-resolution landscapes to tight, detail shots of buildings. In other words, there is a variety of photos for any project that you might have in mind. You can either follow the site and download pictures individually or sign up and receive seven photos in your inbox every week. The images are excellent even the site is relatively new. Yes, they’re free to use too.
3: Jay Mantri
Jay Mantri, the owner of this site, uploads pictures that can be used in any way possible. Simply put, he wants people to ‘make magic’ with them. Of course, the style of photos on the site varies. Yet the most common of them are those that have a ‘funky feel’. A number of these photos features common objects as well sunglasses.
Color psychology is used a lot in several aspects of design. Whether it is the brand logos, website design or even colors that are used on everyday items, color has the ability to convey a message to its users.
Yet it’s unlikely that web designer pick only one color. Hence, considering the overall color scheme and the individual colors and how well they work together is necessary. Apart from this, think about how these colors will affect the user and also how the secondary color combines with the primary color.
This involves picking the appropriate color scheme. Here are three methods to do so:
This is probably the most balanced and basic method to pick a color scheme. Color vibrancy and complementation is used here. For this, use the 12-step color wheel, pick any three colors that are located at 120 degrees from each other. Each of these colors can be picked for content, background and navigation.
This method is a bit difficult and requires a lot of experimentation. Yet if you get it right, it can be very effective. In particular, this method uses two complementary colors apart from two contrasting ones. In all, you will have to play with four colors in all.
This method focuses on complementary colors and how they are used. Yet one should be careful as to which scheme to pick because it will convey a distinct message to the user. You have to be careful as these colors are usually exaggerated and it can get too much for the user in question. This is because it highlights the vibrancy of the color scheme selected.
Content is king. Good writing is priceless. There are resources that can help you with this. The results: generate inbound traffic to your site. Most of all, help your business stand apart from the competition.
That said, here are 4 writing resources that can help you do just that:
This tool helps you visualize word frequency. If you want to know what kind of content would please your audience, this tool can help you. For this, take a relevant appealing article link and add it into the web page URL Field. This will throw up topics which you can create content from. That said, words used more often appear larger than others.
Not different from TagCrowd, Wordle also creates word clouds. When you enter a search term, it looks for keywords that you can use. Apart from that, it also searches for specific locations too. Also, you can experiment with layout and colouring. Once you get it just right, you can use it in a social media post or in a blog. This tool is completely free of cost.
At a fee of $39.99 for 12 months, a writer created this tool for other writers. Without a doubt, it will take your writing to the next level given the features it has on offer. Some of these include version control, copy-editing and comments. Transcription tools, cloud sync and comparing old work is also offered. Other advanced features include Github style Markdown, to-dos and Analytics. Best part: all you need is a browser.
4: Hubspot’s Blog Traffic Generator
This tool will not cost you anything. All you have to do is add three words or phrases. After this, the blog traffic generator will throw up a list of blog post titles.
In a recent Twitter report, it was found that 35 percent of users use this social media service to find discounts and company promotions they can benefit from.
What this points to is a business opportunity for small businesses who cannot afford a full-scale paid promotional campaign.
This is where Twitter comes in and where these small businesses can market themselves at literally no cost.
So, here are 3 ways by which you can promote your business for free on Twitter:
#1: A “Twixclusive” Offer
This is an offer that is exclusive only on Twitter and which will make your followers feel special. There are three ways you can use this to promote your business. One, limited-time discounts and special offers as well as videos and photos that gives them an inside-look of your business. Q&A sessions are also another way by which you can create interest in what you have to offer.
#2: Try a “Flock to unlock” Campaign
This campaign provides businesses with a way to encourage customers to perform a certain action so as to reveal a special deal. One example would be to request potential customers to visit your site and provide feedback. This will help you determine which color or style that they like best. Inform your customers of the action that they must take to unlock the deal. When you have reached your target (say, a certain number of retweets), then you can reveal the deal to your customers.
#3: Promote Cultural, Sporting and Industry or Seasonal Events
A smart way by which you can generate interest about your business is by promoting sporting, industry, cultural or seasonal events. For example, you can start conversations on Twitter by talking about industry trade show events or even seasonal events such as Mother’s day, graduation or even Thanksgiving too. Sporting events like the Oscars, the Superbowl or even the World Series can be used as well as local or state events where you live.