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3 Ways to Maintain Your Company’s Online Reputation

Most companies have a distinct online presence for a definite reason – to manage an online reputation.

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Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:

#1: Establish a strong online presence

When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.

And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.

#2: Controlling responses during a crisis

Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.

#3: Monitor Conversations

Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.

Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.

Filed under Search Engines by on .

How to Pick the Right Social Media Network for your Small Business

With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.

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Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.

So here is a list of social media networks that you read up on to decide from:

#1: Facebook

The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.

#2: Twitter

In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.

#3: Pinterest

This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.

#4: FourSquare

Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.

Filed under Social Media by on .

November 11, 2017

Why you should still get no-follow links

Every webmaster dreads seeing the “rel=nofollow” tag when they get a link. They believe there is no value from the link. Also, they tend to ignore websites and publications that have the policy to use no-follow for all external links. However, there is evidence that no-follow links provide benefits regarding SEO and traffic.

Brand

Rather than ignore sites which provide no-follow links outright, look for those that will provide exposure for the brand in the right market. All you need is one no-follow link from a top-tier publisher to see the difference. For example. A link from Buzzfeed can increase your organic traffic, referral traffic, social shares, and even sales. It can be hard to get links from sites like Buzzfeed, but every niche has top-tier publishers looking for content and stories.

Outreach

Also, sites that have no-follow links are more open to working with sites on articles because they know its not for link-building. You can make sites with no-follow link policies a part of your outreach efforts. People look down on spam and link-building so much that they openly welcome anyone that wants to work together without the benefit of that link equity.

Follow

There is another reason that you should look for no-follow links, and that is Google. The official statement from Google on no-follow links is “In general, we don’t follow them.”. The statement implies that in some cases, which they do not explicitly state anywhere, that they do follow and provide link equity from external links.

 

Filed under SEO by on .

October 7, 2017

Basic elements every blog should have

A blog is now a common part of every major website. Blogs used to be the domain of the lone writer or the personal diary. Now they are an integral part of any marketing strategy. The popularity of inbound marketing has seen every major brand launch or introduce a blog. Regardless of size, each and every blog should have a few important elements, here are a few of them:

Breadcrumbs

The Breadcrumbs display at the top of the page shows where the current page falls in the hierarchy of the site’s content. The first levels before the current page could be other pages or categories. Either way, it gives the user a sense of where they are. It is also one of the easiest elements to add. On some themes, it is a single option.

Categories

A list of categories on the sidebar is another important element. These categories are another form of navigation. A visitor can browse through the entire history of the site’s posts in a particular category until they find something of interest. Too many websites categorize posts, only to bury that category link somewhere on the page.

Search

Too many blogs have no search bar or one that does not work very well. When it does work, the results lack formatting, cannot be filtered by category or not descriptive enough. Some sites have simply pointed to Google Site Search instead. A good site-wide or blog-wide search is very important and is common point location for high bounce rates.

Filed under Blogging by on .

September 8, 2017

Tips for choosing domain names

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The domain name and URL you choose for your web site will play a big role. The domain is often the name that visitors associate with a site and has a bearing on search engine optimization. Although a billion or so domain names are registered, there are still a lot of choices. You can even choose from 1000+ top level domains. Even with this much choice, you should be careful when choosing a domain name. Here are some tips to follow:

.COM

Any serious business should try and get the .com domain for their business. Users still trust the .com domain more than other top level domain. In some cases, users are not even aware that other top level domains exist. When the .com is not available, pick one where there is a chance that you could bid or buy it in the future.

Keywords

Try and incorporate keywords into the domain/business name. While this is only possible when you start a new business, there are situations where companies create a new product to use a different domain. Using this technique, you can have one name and domain for your company, and get the best domain name for your product.

Trends

Avoid current trends for domain names. One example of a trend is the WEB2.0 phase, where everyone was looking for domains without the last vowel. Those domains are no longer in demand and most of the sites registered during that period no longer exist. Pick a domain name that suits your site and your brand.

 

Filed under SEO by on .

August 14, 2017

Which is better? Site optimization or traffic optimization?

Marketers often have limited budgets and resources and need to decide where that money goes. The two most common options are to optimize the site and increase conversions or optimizing traffic and bring higher quality traffic. If you can’t afford to do both, which way do you go?

Of course, we know that there is no “one size fits all” answer for everyone. Every business unique, even those operating in the same category.

Site optimization is also known as Conversion rate optimization and is the process of making changes to your website and measuring the corresponding conversion rate. The changes are not blind, and you should base them on an understanding of the average user. The typical changes involve design, flow, navigation, and content.

Traffic optimization is tweaking ad campaigns with the goal of eliminating wasted ad spend to decrease the cost per conversion. For example, a 20% reduction in low-quality clicks can reduce the cost per conversion by as much as 40%.

So which is it? Looking at real-world tests run by various marketing firms, the answer is: it depends. If you are confident that your ad campaign is optimized and only high-quality traffic gets to your site, then using CRO should see massive returns. However, there is no point optimizing a site if the majority of your traffic is of poor quality and would not convert anyway.

 

Filed under Web Development & Hosting by on .

July 5, 2017

Reputation management: Bulletproof your business

It is almost certain that at some point or the other, every business will face some form of reputation crisis online. It is worse when you do not expect the attack. Your business is smoothly running along, and then suddenly sales fall off a cliff. Further investigation shows that there is a negative review that is ranking above your sales page and spreading on social media. It really could happen to you.

Every company believes that they are immune to such reputation issues. Unfortunately, they do not realize the damage an attack can cause until it is too late. The good news is that with proactive reputation management, you can protect your company against any future reputation issue.

Here is a checklist for proactive reputation management

Website – The first and most important item on the list is to have a website. Without a website that is the official home of your brand, negative items will rank freely. Optimize the site and content for search engines and get as many links from businesses that can convey a sense of authority.

Business presence – Establish a presence on all social media platforms. It helps to register early and prevent any other party from taking the official name. Cross promote the content on your website on the social media platforms and engage with customers as much as possible. The list of social media properties includes LinkedIn.

Setting up the above recommendations isn’t a guarantee that you will not fall prey to negative content online. However, it does give you the tools and authority to combat attacks on your reputation online.

 

Filed under Reputation Management by on .

June 8, 2017

The importance of getting your video on YouTube and how best to do it

Everyone loves to watch videos. With smartphones everywhere, Cisco estimates that in the next three years, video will account 80% of all internet traffic. YouTube will get the bulk of that traffic, especially from those who are not interested in watching TV shows and movies on the move. Video marketing is now an absolute necessity for anyone looking to sell a product or server. Here is why:

According to a survey:

Half of the respondent say they made a purchase after watching a branded video and a third day that video made them consider the purchase.

A staggering 81% of people say they interact with brands on social media, and about half do so through the branded video.

A third of all respondents rated video as their top choice for looking up branded content.

Now that we have underscored the opportunities and importance of video, here is how to get your video better optimized for YouTube’s sophisticated search algorithm:

Getting your videos ranked higher requires a constant stream of new content. It is the best way to go up the rankings and get more subscribers.

Watch is very important and is one of the biggest signals that YouTube uses to measure user engagement.

Do some research on what your competition is doing before you create your video and make sure that your metadata is better. Make sure to do all this before you upload your video as the first 24 hours after you upload is crucial to getting a better rank.

Filed under Internet by on .

May 5, 2017

Common mistakes companies make with their mobile presence

We are rapidly moving towards a mobile-first world, and companies understand the need for a mobile presence. Unfortunately, although they end up with a mobile presence, they end up getting it wrong. Here are some of the common mistakes you should avoid:

Mobile app

Do not assume that your company’s path to mobile users is through an app. The list of most downloaded apps only included two apps that were not social, games or content distribution. It is better to build a great web presence rather than an app that nobody will use.

Experiences

When creating a mobile experience, ensure that it is different than your desktop experience. Most websites have a responsive layout that serves them the same content in both screen sizes. Users have very different needs when browsing the same resource on a computer versus a mobile device.

Content

Desktop web experiences have additional content like infographics and downloadable Pdf files. DO not present this content as-is to mobile users. You should resize the infographics, so they fit on a mobile screen or create one for mobile users such that it still serves its purpose.

Tablets

Another issue is that companies forget that mobile users include tablet users in addition to smartphone users. The tablet form factor presents opportunities and challenges.

Local

Probably the most egregious issue by companies is ignoring local optimization for your content and mobile experience. Avoid a one-size-fits-all for content and localize for each area and region that you operate.

Filed under Mobile by on .