Article by Pierre Zarokian of Submit Express
Many people think SEO is expensive. Some people that say this know a little about SEO and feel they may be able to do it themselves. However, it comes down really to your time. Things in SEO have changed a lot in the past few years, specially with the algorithm changes Panda and Penguin. Algorithms keep changing every few months. If you really have the time to learn all that is necessary and do it yourself, then you should do it. But also you would risk making mistakes, which may result in penalization.
As an SEO provider, I will tell you my point of view. In the last few years SEO has become so much more difficult and time consuming that the prices have sky rocketed to levels that most small business can not afford and are horrified when they hear it. But the bottom line is that SEO is not expensive if you can see return out of it, meaning if you pay it and make the money back plus profit, then it is justified.
So what you have to do is consider what several Top #1 or Top 10 rankings would do for you. There are tools that would let you do keyword research and estimate how much traffic you can get on various keywords. When you are looking for SEO provider, then ask them to provide you some numbers of estimates and what they feel can do for you and then you need to figure out how much is each visitor to your site worth and if they will convert. Then you can decide if it would be worth the investment.
If you need SEO Services and would like some estimates of traffic, you can contact my company Submit Express. We specialize in SEO, link building, content writing and social media marketing.
Filed under SEO by on Oct 19th, 2012.
Most companies have a distinct online presence for a definite reason – to manage an online reputation.
Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:
#1: Establish a strong online presence
When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.
And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.
#2: Controlling responses during a crisis
Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.
#3: Monitor Conversations
Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.
Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.
With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.
Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.
So here is a list of social media networks that you read up on to decide from:
The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.
In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.
This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.
Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.
2013 was no stranger to changes. Not only was visual marketing a big part of the change that took place in social media but also monetization.
Now we are in 2014, and there are another sweeping set of changes that are bound to occur.
Here are 3 social media predictions for 2014:
#1: Pay to play
Facebook has recently changed its News Feed strategy in order to switch from organic reach to paid search. Google+, in turn, has introduced ads while Twitter is now a public company that will have to find a way to drive revenues. So, it’s clear that a number of companies will feel the pressure to pay in order to get more visibility for their content.
#2: Strategic Refocus caused by Facebook
With the way Facebook has changed the algorithm to suit paid search, small businesses as well as not-for-profit will have to incorporate other ways so as to market their content. This include opening a blog, using email marketing while creating content that is useful.
#3: Developing A/B Testing Tools by Social Networks
The launch of A/B testing tools for social networks which will be not only for big brands but also small ones will ensure the distribution of quality content across these social networks. for the ones that do manage to successfully manage these tools, an increase in a number of statistics such as impressions, website visits and engagement will leads to more conversions and sales.
Google has definitely made it much harder to rank naturally via SEO. Not only their algorithms have become much better at detecting unnatural links and SEO tactics, but also the layout of their search results have changed so that there are more components resulting in natural results to go lower. For example, if you type general business category and a city name, you would most likely see a mix of 7 results from Google Local. You may also see other components such as shopping feeds and news that further push down the natural results.
The success for an SEO campaign should not be measured by having #1′s but should be measured on overall visibility and traffic to the website. SEO should be done not only for the website, but also for your social media sites and youtube videos. The more content you can get in the search engines the better your results will be. Sometimes youtube videos or social media content may rank highly for your keywords, which may result in traffic to your site.
The goal should be to get traffic to your site anyway you can via any channel, not just SEO. Google is not looking at social activity as a factor, so not only social activity may result in traffic by itself, but also it may result in better natural rankings.
If you are a local business, you have to also optimize your Google Local profile and get as many reviews as possible. Local SEO has its own techniques, so make sure to higher someone that knows how to do this or do further research if you are going to do it yourself.
Filed under SEO by on Jan 13th, 2014.
If you aren’t able to create a social media strategy for your business, thanks to the lack of data or for any other reason, all you have to do is spy on your competitors.
In all probability, they have already done most of the hard work, and all you need to do is do some research on their social media plan in order to come up with yours.
So, here are 3 ways by which you create a social media strategy of your own:
#1: Compare audience size
First, find out which social networks your competitors are on and one can easily do this by checking the links to social media profiles at their website.
#2: Measure engagement
Of course, it’s not about the number of fans or followers your competitors have but how they engage with these people. There are a number of reports that help you to do so namely such as Simply Measured, Facebook Competitive Analysis Report, Twitter Customer Service Analysis Report, Google+ Page Report and Instagram User Report.
You can get an in-depth analysis of the engagement they enjoy in the form of graphs and numbers and so on and so forth.
#3: Check profile setups
The final step to analyzing the competition is by looking at how they’ve set their profile up while also looking at how they make up of components such as cover photos, descriptions, Links as well as the posts they make and the responses they get.
So, what makes a content marketer successful?
It’s a question that can be answered in a number of ways, from situation to situation. However, there are certain trends that most more-than-successful content marketers practice, and so here are 3 of them:
#1: Place someone in charge of marketing content
It’s a known fact that 73 percent of B2B companies have someone in charge of their content marketing strategy. Out of this, almost 86% of the most effective content marketers have had someone responsible for marketing content.
In fact, experts believe that the reason why content marketing fails is because there isn’t a person who owns the responsibility of ensuring that your content marketing goals are not met. It usually does not have anything to do with not having any interesting content as an organization in the first place.
#2: Have a Clear Content Strategy
It’s a given that most effective content marketers have a clear content strategy. What this should tell you is that you cannot be successful unless you have a clear content marketing strategy. For this, you have to write down your goals (in other words, document them!) and make sure that every person involved with content marketing understands the documentation.
#3: Use a number of Tactics
It’s a known fact that the most effective marketers use at least 15 tactics while the effective ones only use 10. Since it is all about maintaining interest and engagement, creating content that really works towards this goal is important.
And in order to do this successfully, you have to use a number of tactics – probably cost-effective ones at first, and then others within the constraints of your budget.
A number of businesses are already utilizing the power of Facebook so as to sell their products and services.
If you have a small business of your own, there’s no reason why you shouldn’t use this social networking site to do the same.
That said, here are 3 ways by which you can use Facebook to sell your product and services easily:
#1: Create a Landing Page app
The first step is to create a Facebook page (not profile!). Next, you can either use a third-party landing page app to create the store or even sync a store with Ecwid’s or Store Ya’s Ecommerce widget.
#2: Promote products or campaigns with your timeline photo
Another simple way to promote products is by changing your timeline cover photo to that of the product that you intend to offer. But that’s not all – include a link to the product at your website in the image caption so that your fans can visit and possibly purchase the product as easily as possible. Of course, you can continue to promote the product by sharing a link in the status update section as well.
#3: Share product links in status updates
While it might be the most glossy way to sell your products on Facebook, it definitely works provided you display a product with a link. For this, all you have to do is post a link to a product as a status update. In fact, post a deep link to get your customers directly to the product rather than just reaching your website. Also, use the embedded posts feature so as to embed your public Facebook posts outside Facebook.
Without question, social media tools can be used to get the most out of your marketing efforts.
If you want to know which ones will work for you, you could look at the tools that the pros and social media thought leaders are using.
So, with that said, here are 3 social media tools that are used by marketing professionals:
Tagboard helps you to monitor keywords across multiple social media channels such as Twitter, Facebook, Instagram, Vine and Google+. This is done by monitoring specific hashtags from all these sites and is useful for those who need to generate leads or content around a specific topic but most importantly for those who constantly monitor their own brand.
Swayy is an interesting social media tool for the reason that it drops all sorts of content, in the form of articles, into a dashboard that you can click on and read. However, the best part about Swayy its ability to share: just click the “Share” button at the bottom of the article and a number of your social media accounts open up instantly. In other words, you share content across a number of platforms multiple times.
Conceived in order to replace Google Alerts, Mention does one thing very well: you can capture several more mentions than just about any other tool in the market today. Not only do you have a clean and simple user interface but you can customize settings to a large extent to suit specific requirements.
Social media has changed everything – for the better, presumably. Marketing, in particular, costs a fraction of what one would require to launch a product or service. It’s probably also the reason why a number of small businesses have come up as well.
Think about it: there’s no reason why this shouldn’t apply to you as well. So, here are 4 ways to use social media for a product launch:
#1: A Teaser Campaign on Facebook
Every product launch begins with a thought. However, with marketing an integral part to its success, it’s always a good idea to brainstorm constantly as to how you can use social media to tease people into knowing as to what you intend to launch. One way to do this is to add Facebook posts with or without images long before you intend to launch the product itself.
#2: Create a Personal Video
Creating a personal video which you can share with both an offline and online audience is an excellent way to launch your product. Your best approach would be to talk about the need while only hinting slightly about the solution that you intend to launch in some time.
#3: Make Your Launch Educational
If you already use various social media platforms, one way to get more attention is to make your launch educational. For example, teach the audience on how to launch by using your launch as the example itself. Make sure you under-emphasize your launch and prepare tips and techniques that are valuable.