Article by Pierre Zarokian of Submit Express
Many people think SEO is expensive. Some people that say this know a little about SEO and feel they may be able to do it themselves. However, it comes down really to your time. Things in SEO have changed a lot in the past few years, specially with the algorithm changes Panda and Penguin. Algorithms keep changing every few months. If you really have the time to learn all that is necessary and do it yourself, then you should do it. But also you would risk making mistakes, which may result in penalization.
As an SEO provider, I will tell you my point of view. In the last few years SEO has become so much more difficult and time consuming that the prices have sky rocketed to levels that most small business can not afford and are horrified when they hear it. But the bottom line is that SEO is not expensive if you can see return out of it, meaning if you pay it and make the money back plus profit, then it is justified.
So what you have to do is consider what several Top #1 or Top 10 rankings would do for you. There are tools that would let you do keyword research and estimate how much traffic you can get on various keywords. When you are looking for SEO provider, then ask them to provide you some numbers of estimates and what they feel can do for you and then you need to figure out how much is each visitor to your site worth and if they will convert. Then you can decide if it would be worth the investment.
If you need SEO Services and would like some estimates of traffic, you can contact my company Submit Express. We specialize in SEO, link building, content writing and social media marketing.
Filed under SEO by on Oct 19th, 2012.
Most companies have a distinct online presence for a definite reason – to manage an online reputation.
Considering the importance of a company’s reputation to its growth, there’s no doubt that being able to manage its reputation in times of crises is indeed an imperative activity. So here are three tips that can add perspective to maintaining your company’s online reputation:
#1: Establish a strong online presence
When someone googles your brand name, it is important to ensure that it’s not just your website that should pop up on the first page. Consider using the numerous social media sites that are available, such as Twitter, Facebook and LinkedIn, which will establish a solid online presence.
And remember that being in the first search engine results is vital to your brand’s success, especially if it’s a common name.
#2: Controlling responses during a crisis
Considering the highly publicized failures of the past, there’s no doubt that there are severe consequences in not being able to handle a crisis online effectively. Whether it is handling customer complaints or even dealing with a lawsuit, it is of utmost importance to monitor online conversations at all times with the intent of defusing the situation as soon as possible.
#3: Monitor Conversations
Most businesses understand how important it is to stay up to date with what’s being said about the company. In fact, the best way to do this is by using social media tools which make the overwhelming process of monitoring several social media accounts much easier.
Better still, these social media tools will help you respond in real-time and turn negative situations into positive opportunities.
With the number of social media networks that are popping up every other week, it becomes difficult for small business owners to know which social media site is the best for them as people keep moving from one site to the other.
Rather than moving along with them, it’s best to begin with the notion that not every site will suit you. So, the best thing for you to do is to find out what these social media sites are used for and whether it will work for your business.
So here is a list of social media networks that you read up on to decide from:
The biggest advantage of using Facebook is that the conversation is all in one place, and customers get the chance to feel that way. This social media site is very visual, unlike Twitter, so making use of that would work well.
In short, Twitter is about projecting what you company is doing to a large audience, much like being given a megaphone. You can not only communicate with customers but also create a brand with consistent updates.
This social network is not ideal for self-promotion but might be useful to small businesses for the ability to create pinboards that might win the plaudits of customers if you are able to able to build visuals for the purposes of branding.
Location-based social media services might not work for every small business as it requires people to physically visit your store or an event. This social media network is actually good for restaurants, retail stores and venues. Of course, as for online businesses, this site will be useful only if you are hosting an event.
Infusing a bit of personality is very important if you want people to see the real you in your social media marketing efforts.
Of course, it’s not easy to be professional while also being you but you can be both in regard to online marketing.
#1: Compelling visual content
Social media marketing is all about creating compelling visual content. What it does is give you an opportunity to show off who you really are. Just make sure that every image you create aligns with your online personality.
In other words, if you are a carefree person, don’t post images that have you in a tie and suit. Sending mixed message can confuse people about who you are.
#2: Talk about personal experiences
One way to do this is by a newsletter where you can share your personal experiences with people who trust you enough so as to give you their email addresses. But that’s not all – you can share these stories but also connect them to your product or service. In the end, people who receive this letter will look at you more as a human being rather than a salesman or saleswoman.
#3: Be consistent with content
If you maintain both a blog as well as social media, then it’s a good idea to remain consistent with what you post. In other words, ensure that your tone remains the same with different kinds of social media platforms. Of course, it’s definitely important to figure out what kind of tactics you will use for each platform if necessary.
Even though a number of people are expressing displeasure with Facebook Ads, one can still bring more profitability to their business using this social media tool.
Just a few adjustments should help you with this too. That said, here are 3 ways by which you can use Facebook to increase leads:
#1: Avoid hard selling
When you scroll down the News Feed, you will find that among all the posts, an ad sticks out like a sore thumb. Most Facebook users are more likely to click a subtle ad that offers a link to a useful article as opposed to the landing page of your site
One way to create your ads is by adding friendly and humorous posts with a clear call-to-action at the bottom of the post.
#2: Use clear CTAs
One of the best ways by which you can grow your email list is by displaying an interesting header that offers value, a colorful image and a strong call-to-action that is clear to carry out. In a number of cases, one way to create a clear call to action is to ask them to sign up for your newsletter. One this that you must keep in mind is that subscribers aren’t enthusiastic about giving away their email address so it is a good idea to give them discounts, giveaways or even access to important information for them to succeed.
#3: Design your cover photo carefully
According to eye tracking, a study which analyzes what people look for most on a web page, it has been found that the top 1/3rd of the page is viewed by most if not all people. Not surprisingly, this finding also applies to Facebook pages too.
In other words, you have to design your cover page in such a way that it finds leads which could include a logo as well as a picture of what they’re offering.
It’s probably a good idea if you’re curious about the social media trends for 2014.
Keeping this in mind, the 2014 Social Media Marketing Industry Report which interviewed about 2800 marketers and more reveals some of the latests trends in the process.
#1: The Written Word is Still the Most Important
While there might be a number of changes, social media marketers have said that original written content remains most important. This is followed by visual content and even original videos too.
One indication of this is the recent move by LinkedIn to open their publishing platform for people to prove themselves as thought leaders. It’s clear that this social media network recognizes the power of the written word.
#2: Biggest Challenge is Determining Social Media Tactics
A number of social marketers (almost 91%) as the question as to which social tactics work best. While that might be a valid question, the real question is how we can be interesting enough so that people are talking about us.
In other words, if you’re boring, why would people be interested in engaging with your brand.
Think about that before you proceed…
#3: Understanding Social ROI remains a challenge
Measuring social ROI continues to be an area where only 37% of marketers can measure their social activities while another 35% aren’t sure but 28% cannot come up with any measurements at all.
However, this doesn’t mean that using this marketing channel is not a good idea but requires one to set things up in a such a way that the data can be defined, at your disposal and clearly measurable.
As a man, we normally aren’t much for the details especially when it comes to occasions like weddings. It’s quite settled that these things are better handled by our better halves, especially since it deals with things like color coordination, flower arrangements, and overall decorations in your wedding and your reception as well. As guys, we would rather stay out of it and just opt to pay for it so there would be no problems in planning the wedding. However, if you have our two cents worth that you feel would be able to help you and your bride to be in planning your wedding that would be perfect for both of you, then you should help out in planning the wedding. There’s a pretty big chance that you guys are going to get a wedding coordinator, so that takes a load off with planning already. Since they would be doing all the legwork and laying out all the options and themes for you, all you need to do is to help decide on which one is best. Things that you need to consider are the budget, and of course, whether or not it would make you and your bride to be feel like it would be the most special and important day in your life. Don’t be shy to point out suggestions as well as to ask questions if you find something better. What’s important here is that you just have to communicate with your fiancé and your wedding coordinator.
There are a number of ways by which community managers can ensure more productivity with the social media options that they have.
One such option includes browser extensions, and which for all practical purposes, will turn your browser into social media machine that is, as mentioned earlier, as productive as possible.
That said, here are 3 social media browser extensions that can improve your social media marketing:
#1: Use Instagram directly from your browser
It’s annoying to use both web-based version as well as the Instagram app since you have to not only constantly sign in but navigate with a lot of difficulty. For this reason, it is a good idea to install the third-party extension for Chrome. You can easily avoid the prior two options mentioned.
#2: Schedule Content for publishing
One of the best tools to use for publishing is Buffer where you can set pre-determined times for the same. All you have to do is sign up for a Buffer account, add the content you want to share in your Buffer queue and then pick when you want to publish it. As for picking the networks, click the Buffer logo after you’ve installed it, and then select the apps and networks to post it to.
#3: Analyze Twitter profiles
If you want to know more about Twitter account as well as its performance, Riffle is probably one of the most effective tools to use and which turns your browser into a Twitter Analytics platform. A number of stats can be obtained when using this tool such as real-time engagement, activity stats, top URLs, mentions, interests as well as hashtags shared as well. In fact, Riffle has about 15 integrations in all – dedicated to the Twitter platform.
It goes without saying that getting more readers to your blog has important benefits. If you really want to generate more leads, and in turn, more profits, ensuring that your blog is seen by as many people as possible is imperative.
Doing this isn’t difficult, and so, here are 3 ways by which you can attract more people to your blog:
#1: Optimize your content using SEO
A large part of getting new visitors to your website involves making sure they can find you easily. This happens when you optimize for SEO as they look for pertinent information on a search engine of their choice.
For example, if we take the site, Social Media Examiner, if the site comes up (and it does!) when one searches using the keyword ‘social media blogs’.
#2: Post content to social media
Another way that works just as well when it comes to getting more people to read your blog is to post it on all available social networks. You can expect a few shares of your content with a number of people that belong to their own personal networks. Without a doubt, blogs can go viral if the content is good, and which is why it is a good way to get more readers.
#3: Make it easy to share your content
If you make your content easy to share, the odds are that people will definitely do it for you. A couple of ways to do this is by sending pre-written emails to readers or even by means of social sharing buttons.
Filed under SEO by on Apr 16th, 2014.
It isn’t easy for brands to navigate Reddit as they do Pinterest, Facebook or even Twitter. If there’s one thing you cannot do, it is add content blindly on the site and not expect to be banned.
For this to work, one must understand Subreddits, which are niche communities that people are passionate about.
That said, here are 3 steps to generate leads on Reddit:
#1: Find Pertinent Subreddits to join
The first thing that you will have to do is to open a pertinent Reddit account where it will be important to use your brand name as your username too. Now look for Subreddits which pertain to your brand, product or even service.
Click on each Subreddit to understand which one will suit your product’s content best. Once you find a Subreddit, sort its posts by Top and All Time so you can read through its most active posts.
#2: Create a Multireddit
Now there will be a number of Sebreddits that you might have to monitor and for this, make sure you create a multireddit. A multireddit is a custom list of subreddits or subjects that you want access to. For this, click on the sidebar and hit ‘click’. After this, enter a name for your multireddit and hit the ‘Create’ button again. Set the privacy level of your multireddit and add the subreddits in question.
#3: Identify engagement opportunities
Now all you have to do is use your multireddit to join a number of conversation and that pertain to a particular keyword that can be used to carry out a search. If you do this for even 5-10 minutes everyday, you’ll find a number of opportunities for marketing and discussion. However, make sure you use Reddit as a Redditer and not as marketers.