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March 2008 Archives

March 20, 2008

Can EveryZing Automate Video SEO?

Video Search - A Column From Search Engine Land EveryZing (formerly named Podzinger) is a Boston based company that has announced a suite of products for video search, EveryZing’s ezSearch product lets media companies offer their users a single integrated search box for audio, video, images, and text. Once ezSearch has blended results into a unified database, the company’s ezSEO service can then make all that content easier to find.

The promise that ezSEO could virtually automate video search optimization led me to interview EveryZing CEO Tom Wilde.
He told me that EveryZing uses voice recognition technology developed by BBN (the pioneering engineering company that was so involved with the birth of the Internet that they get credit for using the @ sign in email addresses) for the federal government to use in homeland security.

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Being Off-Topic, Off-Message, Or Off-Brand Can Be Good For Your SEO!


100% Organic - A Column From Search Engine Land
Ok, perhaps I’m being a bit provocative here, but sometimes it’s the off-topic, off-message, or off-brand content that earns you the most valuable links—links that you wouldn’t have otherwise gotten. Those links can really pay the bills, in terms of the extra search traffic and resulting sales. The brand police within your company may pitch a fit, but heck, it’ll be worth it! Here’s how it’s done:

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The end of the FCC 700 MHz auction

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March 24, 2008

A New Scourge For Yahoo: Affiliate Mapspam

I’ve been writing about Mapspam appearing in both Google and Yahoo search results for some time now. Mapspam is where black hat SEOs spam local search and map listings, and like all black hat techniques, it seems to get more sophisticated as the search engines find ways to combat the spammers’ techniques.

There’s a new species of mapspam that’s particularly obnoxious: affiliate mapspam, first reported at the eClick Performance Blog. With the search engines’ new open policies allowing even non-owners of businesses to edit local business listings, unscrupulous affiliates take advantage of a loophole by editing unclaimed hotel records, changing the URL so that it first points to an affiliate tracking link, and then ultimately redirecting the searcher to the hotel’s official website. This tactic earns the affiliate a referral fee for any reservations made. The affiliate interjects themselves, invisibly to the searcher, between the end user and the hotel, for sole purpose of collecting an essentially unearned profit.

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Online Marketers: Stop Funding Virtual Blight

Urban blight is easy to recognize: seedy liquor stores and payday lenders on alternating corners, trash strewn lots and front yards, graffitti-covered buildings, crumbling sidewalks, broken glass and billboards everywhere you look. Websites afflicted with virtual blight are just as easy to spot: banners promising hot sexy singles and cheating spouses, pornography and Viagra, payday loans and OEM prices on Adobe’s Creative Suite 3, all bombarding us with offers that are ethically suspect and often illegal.

The devastation of urban blight is well documented. Residents flee and business move out and property values plummet; the only people left are the ones who cannot afford to live anywhere else. The damage done by Virtual Blight goes well beyond the devaluation suffered by the site owner. The real damage is in the perception of the Internet as trustworthy medium, a safe place to due business and promote your brand.Americans spends more time online than matching TV.

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March 25, 2008

OpenSocial continues to grow: Welcome, Yahoo!

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Search Illustrated: Link Blazing To The Good Neighborhood


Search Illustrated - A Column From Search Engine Land
There are many places and ways to get links to your site. While some are easier than others, it takes time to earn quality links.

This week’s infographic visualizes two link paths: one to the good neighborhood and one to the bad.

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