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May 2008 Archives

May 12, 2008

The Next Frontier for Search Marketing Standards

I believe it is time to introduce an additional topic into the standards dialogue that to date has been largely ignored. Currently there is no recognized standard for assessing the skills and knowledge level of the search marketing professional. This not only increases the difficulty for employers to accurately identify the talent level of the professional workforce, but also impacts the ability of our industry to achieve its forecasted growth.

In the next several years, literally thousands of new search marketing jobs will be created as part of the industry’s growth, and this will consequently drive an influx of new talent into the workforce.

In this environment, a company’s ability to accurately and quantitatively assess and compare the skill level of potential, as well as existing workers, changes from a best practice to a mission-critical requirement. Skills assessments are effective as a tool for screening new employees as well as evaluating where to set training and development priorities for existing employees. (more…)

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May 30, 2008

Blended Search : How B2B Companies Can Benefit

There’s a craze sweeping the search engine marketing world, but thus far B2B marketers have been slow to catch on. In 2007, the leading general search engines (Google, Ask, Yahoo, MSN) introduced a new feature to their search engine results pages (SERPs): blended results.

Blended search (also known as universal search) presents a new opportunity for marketers, and optimizing your content to appear in blended search results is not as difficult as you may think.

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