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August 2010 Archives

August 17, 2010

Simon Cowell Wants to Look Like a Good Guy

For all the straight talking “I don’t care what you think, I will say what I want” attitude he has on TV, it seems to be quite the opposite on the web for Simon Cowell. Observations on certain trends seem to suggest that the former American Idol judge is going out of his way to avoid bad press.

Observers have stated that it is almost impossible to find any bad news about Cowell on Google’s searches and that he probably has something to do with it. An actual test of this allegation seems to confirm it, as any search for “Simon Cowell” does not turn up anything negative about the Briton.

The theory is that Cowell is using an SEO or Search Engine Optimization firm to ensure that nothing but the good stuff turns up on Google. This could be true as any critical news of him only appears after the 20th page on Google’s search results. Casual users wouldn’t go beyond even the 3rd page on any search result. The theory seems to carry even more weight in light of a censorship story.

Apparently a blog slashing Cowell and his behavior was taken down by the host, WordPress. They had explained the action by calling it a violation of the terms and conditions of the website. Although the blog was restored after several hours Hans Ebert, the author of the blog, did some digging to find out the truth. According to Ebert, the complaint had come from an SEO firm that was operating out of Bangalore, India. Further digging revealed that the SEO firm was under contract from a firm in London, England which gets them to monitor news about specific personalities. A spokeswoman for Cowell rubbished the story and denied any knowledge of a person named Ebert.

Filed under Google, Search Engines by on .

August 23, 2010

How to Subscribe to an RSS Feed

Guest Post By Sharon Housley

Subscribe to an RSS Feed

There are generally two different kinds of tools that allow visitors to subscribe to RSS feeds. These tools are known as aggregators, or RSS news readers. As the content of an RSS feed changes, the RSS reader/aggregator will update itself automatically and display the new RSS feed items.

There are two types of aggregators — desktop aggregators, and web-based aggregators…

Desktop Aggregators

These are downloadable desktop applications that contain all of the RSS subscriptions. In most cases, you can group and categorize the RSS feeds that you subscribe to. When open, the RSS desktop reader will update all the RSS feeds that you have subscribed to, and new posts will appear in the RSS reader.

Web-Based Aggregators

Web-based RSS aggregators are applications that reside online, through which you can subscribe to RSS feeds. The feeds are displayed on a webpage using a web browser like Internet Explorer or Firefox. For example, one of the more popular web-based aggregators is Google Reader.

How To Subscribe To An RSS Feed

In order to subscribe to an RSS feed, look for the RSS icon on the websites you visit. Find the URL for the RSS feed, and paste it into your RSS reader and subscribe to it.

Many web browsers, such as Firefox, include auto-discovery features which will automatically detect RSS feeds. With those browsers, you will see an RSS icon in the left-hand side of the URL box — just click the icon to obtain the link to the RSS feed.

Once subscribed, the aggregator or reader will periodically check to see if the RSS feed has been updated.

About the Author:
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.

Filed under Blogging, Webmaster by on .