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June 2011 Archives

June 6, 2011

The Advantages of Email Advertising

Internet marketing has many forms, one which is email advertising. With the success that several companies have obtained in using internet marketing (with email advertising being a crucial element), more businesses are following suit in order to maximize on profits, thanks to a larger customer base spread all over the world.

While there is no doubt that there are advantages to email advertising alone, it is up to the user to use it right! So here is a list of distinct advantages of email advertising that you can benefit from:

#1: Zero investment

Almost everyone who has used an email marketing system knows how little the investment really is. Some of them only have to spend on making the advertisement, and thus, the return on investment is almost always immediate.

#2: Efficient

Imagine yourself sending emails to customers manually. That takes up a lot of time and energy (that you might not necessarily have) that you might as well use somewhere else. Email marketing software helps you to send emails to a whole list of customers by a single click of a button.

#3: Reaches your target audience

As opposed to television or even internet ads which reaches out to a general audience, customers who read your emails have already subscribed for these email because of their interest. Thus, there are greater chances that their interest in your product or service can be converted into a sale

#4: The Use of Technology

Almost everyone has an email account these days, and they do check their mails at least once in three to four days if not every day. This guarantees that customers who these emails are sent to will definitely get them directly as opposed to other marketing methods include ads and banners that almost everyone will come across but might not be interested in. Since the use of technology is on the rise, you can be sure that your potential customers will get to read what you send them by email.

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June 13, 2011

Common Mistakes That Every Freelance Writer Should Avoid

To say the least, freelance writing is one of those careers that are difficult to keep up with. In order to have a successful career in freelance writing, you must be able to prove that your writing is superior in a market that is competitive as there are several good writers out there.

Yet it’s much more than just good content writing as there are some realistic demands that must be met from time to time, and regardless of how good your writing might be, it won’t matter if you make some common mistakes that have caused loss when it comes to freelance writers:

Mistake #1: Unprofessional and Irregular Communication

A significant part of your life as a freelance writer is communication with your employer at meetings via Skype, over the phone or even by chat or email. Being unprofessional and irregular will not please your employer especially since their success largely depends on getting the content required at an agreed timeline. Using unprofessional language is also an immediate no-no.

Mistake #2: Missing Timelines set by employers

Most employers tend to have timelines for the work that they have allotted to their freelance contractors, and if you want to be successful as a freelance writer, you have to learn to submit your writing assignments within the given timeline or else it turns out to be an issue that your employer won’t be able to ignore.

Mistake #3: Delivering low quality work

While there are some people who deliver good work time after time, there are others who tend to hurry things up as a writer and deliver low-quality work. Please avoid this as much as possible as this is a very important reason why you will be successful as a freelance writer (although it isn’t the only thing). The better work you put out, the more chances you have to earn a lot more money in this career.

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June 20, 2011

Three Things To Keep In Mind When You Write For The Internet

Content writing for the internet has very different demands as opposed to writing for a newspaper or even in writing a book. If you might be thinking as to why this is so, you have to remember that it is the audience that counts for a lot when writing such articles.

One of the biggest factors when it comes to writing for the web is the attention span of the individual who is reading what you have written. If you are a seasoned writer you will already know that this is significantly lesser as opposed to reading a book or a newspaper.

So here are three things to keep in mind when writing for the internet:

#1: Put the most important information upfront

Since readers over the internet have short attention spans, they almost always quickly scan what you write, so it is a good idea to write the most important right at the beginning of your article or write-up. A writing technique that is commonly used for press releases (known as the ‘inverted pyramid’) best exemplifies this style of writing. In putting up the most important information at the top, you will ensure that the reader will get the information that he or she is looking for as soon as possible and in this way you will help him or her to grasp the topic of writing faster.

#2: Keep the word limit to 700 words

Just like everyone dislikes a person who talks but never listens, writing an article that touches a 1000 words for the internet is a no-no because people generally won’t spend that much time reading your work as opposed to people who buy bi-weekly magazines. Of course, if your article is interesting enough and engages readers then this rule might not necessarily apply.

#3: Write crisply leaving out unnecessary words or sentences

Another irritating habit that can cause readers to stop reading your articles is by using words that are tough to understand, long sentences and so on and so forth. Remember you are writing for the common man so you have to remember to keep it short and simple.

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June 23, 2011

E-business Solutions

Are you ready to launch an online business? Do you need a new website? With the economy still fragile, it may seem like a bad time to start an e-commerce company. It can be difficult enough to raise the funds for the launch — let alone enough money for marketing and search engine optimization. But with the right Web agency on your side, a new business venture could not only survive the weak economy, but also thrive.

To those looking to start a new e-commerce business, successful business owners suggest enlisting the help of a full-service Web agency. A full-service agency should be able to provide you with the most important e-business solutions to help launch, market and grow your e-commerce business.

Not all websites are created equal. You need a site that is not only visually pleasing, but also user-friendly and search-engine friendly. You want a website that brings in traffic and sales. In addition, you need a site that is dependable and easy-to-use by your staff. Make sure that your Web agency can provide third party application integration, support, and ecommerce hosting.

Finally, no matter how impressive your website, it will not reach the target audience without the right marketing strategies. Every electronic business or online company should invest in customized Internet marketing services, search engine optimization, local search optimization, email marketing and affiliate marketing.

Filed under Search Engine Marketing by on .

June 28, 2011

Tips To Becoming A Better Social Media Marketer

More and more businesses are turning to the medium of social media so that they can generate more traffic to their website or blog. Of course, this is how they can build awareness of their product or service to potential customers which will then lead to a larger number of sales and thus, resulting in greater profitability for the business.

That’s what it’s all about, right?

If you are a social media marketer, then you would know what this means already but there are times when we might slip up when it comes to the basics, and so here is a list of tips that can help you stay on track and help you become a better social media marketer:

#1: Using the right social media sites for your clients

Right off the bat, there is no point for you to create accounts on hundreds of social media sites while not being able to get traffic to your blog or webpage. Perhaps, it’s wiser to stick to the most popular sites such as Digg, Reddit and StumbleUpon while also looking for niche-specific social networking sites that pertain to each of your clients.

#2: Use it regularly

If you want to get better at social media marketing, then you have to ensure that you use each social networking tool regularly in order to determine what works and what doesn’t. Another way by which you can get better is by tracking what other marketers are doing, and take a few tips from them as well.

#3: Appealing content to your audience

To the social media marketer, this is one of the most important parameters and in developing appealing content for your readers as well as social media users such as breaking news, controversy, lists and so on and so forth, you can ensure that your blog or website will get regular traffic.

Filed under Search Engine Marketing by on .