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October 2011 Archives

October 2, 2011

3 Common Limitations of Social Media

Bloggers normally place a lot of emphasis on generating traffic from social media. In most cases, this focus helps you to generate impressive stats in terms of volume and creates exposure for your blog there are certain limitations with sourcing traffic from social media.

So here are three common limitations that you must be aware of especially if you are looking to build traffic by using the power of social media alone:

#1:  Social media traffic is not the best way to make sales

If you are selling a product, statistics have shown that the only a tiny percentage of visitors will buy a product or service that is being offered. However, you can and should use social media to get their attention.

What this does is not only increase the traffic to your blog but it improves your search engine rankings! So it’s an indirect way of helping you getting sales but no more than that.

#2: Not a source for long-term or repeat traffic

The truth is that if you wish to generate traffic using the medium of social media, you might be very disappointed as the traffic is only generated for a few days after which you will have to publish new content to generate more traffic. Social media is not necessarily a medium for long-term or repeat traffic.

#3: Great content is a must

No matter whether you have a strong network of friends who will vote your submissions repeatedly; great content is imperative, as the former approach of getting them to do a favor for you won’t last very long. And most bloggers are aware that it’s only once in a while that they are able to produce ‘great content’.

Filed under Search Engine Marketing by on .

October 10, 2011

What You Need to Know About Social Media Optimization

It’s not enough to just choose the right social media network for your quality content. You’ll have to submit it as well. But is that where it all ends?

This is hardly so, because the next stage is often the one which determines the success of your social media campaign.

So here are a few things that you need to do right after you’ve made your submission:

#1: Ensure that you participate in the conversation

Comments either to support or debate a particular point of your submission are where it all begins. Don’t forget to participate in the conversation because adding your point of view as the author always counts for a lot. Being able to rate comments will also result in how your post is perceived, so this is something that you have to look for.

#2: Ask people in your network for help

It isn’t such a bad thing to ask your friends for help especially if you need to get your ratings up. All you have to be careful is not to annoy them to raise your ratings time and time again. You must understand that there is a fine line of asking for help and abusing this right over and over again.

#3: Use the networking features of the community

Using the networking features of the community is the next thing that you should do since it will not only present your post to your friends but also to other users of the community. This will not only spread the word but help you find support for what you intend to convey.

Filed under Search Engine Marketing by on .

October 20, 2011

Tips to Become a Better Social Media Marketer

Being an effective social media marketer is difficult because no matter how awesome your strategies are, the results are in the numbers i.e. increasing the amount of traffic to your blog and website. So here are a few simple tips that will help you become a better social media marketer:

#1: Use the right social media sites

While there are several social media sites that are available, not all of them will suit the purpose for which you are using social media networking for. Depending on what the situation is, you might either try large sites like Digg or StumbleUpon or niche-related social media sites.

#2: Use these sites constantly

One thing with social media is that you have to use it constantly to know what works and how to get the most out of the site where the focus should be on getting to know other consistent users and using the best practices that they offer as well.

#3: Create content that is of ‘value’ to your readers

It’s important to understand that in using social media, you have to create content that is considered to be of value to your audience – the regular social media users. Topics that include news, lists, photos, controversy and valuable information should be a top priority for both your subscribers and social media users as well.

What you must remember that without networking, it will be impossible for you to get your content across to as many people as possible. So, this aspect of using social media is just as important.

Filed under Advertising, Marketing by on .

October 27, 2011

Three Ways to Maintain a Steady Flow of Content Ideas

Quality content is king. It’s what the search engines love, and what some of us feel stuck to produce sometimes. If it makes you feel any better, it’s a struggle that most of us have to accept – as we’re not content machines.

But there are ways by which you can remedy this situation and so here are a few tips by which you can avoid the proverbial writer’s block:

#1: Browse other websites

If you are unable to produce content as you wish you should, it’s probably a good idea to check websites or blogs which create in the same ‘niche’ as you do. In the process, you might be able to find out whether you can add valuable information to the content already created or even create content that might be missing.

#2: Use audio or video

Instead of just sticking to text-related content, it’s a good idea to also produce audio or video posts especially if everyone in your niche is sticking to blogs only. Finding different ways by which you can deliver this content can also help you get out of a rut.

#3: Read comments or browse forums for problems

Reading comments, browsing forums and social media sites will give you content ideas as there are some people who are looking for information or are looking to solve a problem. Interestingly, you can look for what’s most recent in the news as well. All you will have to do is add a new angle to the content, and maintain a repository of ideas in the process.

Filed under Marketing, Search Engines by on .