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January 2012 Archives

January 4, 2012

Ways To Use Email Advertising To Increase Return On Investment

The evaluation of a marketing strategy is often based on its return of investment. According to statistics, almost 72 % of businesses in a survey considered email advertising to be good or excellent in terms of its ROI.

So here are a few tips that will help you to increase your ROI even further when using email advertising:

#1: Promotion through Social Media

Never underestimate the power of social media networks such as Youtube, Facebook and Twitter. One of the best ways to get the message out is by using these social networks, and it can also be useful in obtaining new email subscribers as well. Another big plus is that you get to understand your customers better by using social media.

#2: Content is King

According to statistics, almost 54 % of people will unsubscribe from your mailing list because the content is boring and repetitive. So, hiring someone who has a proven track record in writing good content would be wise. Also, the first aspect of writing good content for email is to remember that the subject line should be comfortable and familiar to the readers or else they will consider it to junk or spam.

#3: Email Design

With more than half the members on your mailing list checking email using their mobile phone, it bodes well that the email design has to be simple and easy to read. This means avoiding lots of pictures and flashy text. Ensure that your email can be read on all popular browsers clearly.

Filed under Advertising by on .

January 29, 2012

3 Common Writing Mistakes to Avoid

Error-free content writing should be the aim of any good writer. Why is this so? Making even the simplest of errors can cause you to look dumb. Do you think people would like to read what you’ve written if you make irritating errors that can get on people’s nerves.

It doesn’t sound like fun but check your copy for errors is absolutely vital, and so here are 3 common mistakes that you should avoid:

content writting

#1: Apostrophe Usage

There are two instances when you use the apostrophe and that is in the case of contractions (don’t, can’t) as well as to indicate possession (Danny’s car). It is better to leave the apostrophe out especially when you’re in doubt instead of adding one where it doesn’t belong. That way you can always get away with a ‘typo’ instead of looking like you don’t know what you are doing.

#2: Parallelism

This concept comes into play when you are making a list. So the rule is to start each action item under every bullet point with the same part of speech. For example, if the part of speech that you’ve started the first bullet point is a verb such as ‘deliver’, ensure that every other bullet point starts with a verb as well.

#3: Me and I Usage

People often are confused between the usage of ‘Me’ and ‘I’ and this will result in using ‘I’ instead of ‘Me’ and vice-versa. How you can determine which of these two should be used is to remove the other ‘person’ from the sentence, and you’ll know which one you should use.

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