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February 2012 Archives

February 2, 2012

3 Tips to Generate Great Content When You’re out of Ideas

No matter how talented you are in the art of content writing, there comes a point when we all run out of ideas. It’s frustrating, to say the least but you can take heart in the fact that it happens to the best of us.

So here are a few tips that you can use in order to ensure that you can still generate great content even though you’re out of ideas:

#1: Source the Web for Content

One of the smartest things to do if you aren’t able to write anything is to make a list of blogs from your favorite sites, and post them on your blog explaining why you like these posts. You can be sure that the author of these blogs will appreciate them.

#2: Ask your audience for pointers

One of the most creative ways by which you can come up with ideas is to find out what you audience would like to read. Of course, asking them directly wouldn’t be a good idea but what could get you some ideas is by posing a question or a problem based on which you can generate new ideas.

#3: Find out what’s trending or invite guest posts

One of the simplest ways to find out what the hottest topics on Google Trends are and write about them. There is a never ending flow of ideas that can come from the topics that you will find. Alternatively, invite guest bloggers to post a couple of blogs until you come up with something.

Filed under SEO Elsewhere by on .

February 20, 2012

The Right SEO Agency will Increase Your Business

Having a web presence is almost an absolute necessity for any business. Having a web presence that your potential customers can find is the important part of that web presence. Having an seo agency work on your web content is the best way to make sure that your website will be found when someone searches for something you sell. You may have content that is so well written it should get a literary prize but unless people see it, who cares.

SEO is the acronym for search engine optimization. What this means is making sure that the things written for your website will be done in such a way to have your website listed on the first page or two of the results when someone searches for something you sell. As an example, pretend your business is pool cleaning. It does no good to have a website for the business if when someone types in pool cleaning on a search bar your company is on page 3,978 of the results.

An SEO company understands how the placement of the results are determined by the search engine. They write content so that your website will come up higher in the results so people may actually see it. The more people that see your site, the more business you will have.  Unless you have done a lot of research on the subject, figuring out how a search engine decides where to put you on the list is not something you will understand. If you really want to write your own content, at least have professionals go over it and touch it up some.

Filed under SEO Elsewhere by on .

February 21, 2012

How to Write Creatively for Boring B2B Topics

Creative content writing is easiest especially when the topics in question are about sports, entertainment, technology or even fashion. How about toilet seats? Garbage cans?

Yes, writing (and selling) these topics can seem extremely difficult and really boring. More often than not, it’s downright boring but the truth is that you can turn things around by changing your approach a bit.

Here are three tips by which you can still continue to write creatively especially when you have boring B2B topics:

#1: Problem-Solving approach

Almost every product or service fills a need or solves a problem. One of best ways by which you can stay relevant and create interesting content is focus on the problems and solutions that your potential customers might need.

Writing about your product all the time will skew your views on what is important and what isn’t. What this approach will do is make you a resource that customers will come to – paving the way for more business.

#2: Stay Relevant

Again, staying focused on your product or service results in not remaining relevant to the changing times. You have to know how to connect what your business offers to what the world cares about at the moment. This will take some creativity to make these connections.

#3: Develop content as media would

One interesting way by which you can create content is by taking a media-like approach. Conducting interviews with government authorities, respected experts and even CEOs will interest potential customers, no matter how boring the business is. Not only will you have interested customers but you can pitch your business to the company itself indirectly with a thank you note.

Filed under Blogging by on .

February 29, 2012

What You Need to Know Before Starting a PPC Project

Internet advertising has been around for a while now with PPC being one of its most popular methods. Usually, a website owner has to host advertisements for the purpose of directing traffic to a particular website or blog. The payment is mostly based on the number of clicks that happen over a period of time.

Yet not all PPC projects are successful, and so here are few questions that you can ask yourself before you start work on one of these projects with a client:

#1: Are there any decision makers for the client? If yes, then who is it?

#2: What is the budget allocated for this project?

#3: What are the fees and terms agreed upon?

#4: What does this client consider to be a “conversion”? Where does your responsibility end when it comes to a “conversion” and generating leads?

#5: What are the goals and the timeline for this campaign?

#6: What is the reporting and communication procedure with the client?

#7: Does the client have a designer who will be able to design the advertisements? Does he or she wish to approve of the ad text and keywords that are used? Will they allow you to be the recognized expert of the campaign?

#8: Who are your client’s competitors? What information does their products or services give you about your client’s product?

#9: Has the client specified what should be or not done with this PPC project?

#10: How will the client handle the situation during the initiation period when you aren’t able to meet their goals?

Filed under Marketing by on .