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March 2012 Archives

March 10, 2012

Top 3 Mistakes to Avoid in Web Design

One of the simplest rules in web design is the fact that a website has been designed for its users. While there are several designing errors that have been committed for a long time now, the ones that deter users from having a pleasant experience when they visit a website is the worst of the lot.

So here are a few errors that are considered to be web design no-no’s and that should be avoided at all costs:

#1: The Lack of Simple Search

Search engines these days accommodate for the usual typos, hyphens, plurals and so on and so forth in trying to get at what the user is looking for. There shouldn’t be any reason why searching for information at a particular site has to be difficult. Ensure that a simple ‘Search’ box is available at your site.

#2: The Use of PDF Files

One of the most irritating instances when one browses is when they come across a PDF file as it completed breaks their flow. Most of the time, PDF documents on the web will display as tiny fonts and the functionality of smooth scrolling is compromised. So, avoid PDF files and stick to web pages.

#3: Too Much Text

When a user opens a web page and finds a large block of text, the task of reading become arduous, painful and boring, to say the least. Remember that you are writing for the web and not for print so using methods such as sub-headers, bulleted lists, short paragraphs and a simple writing style is the best way to go.

Filed under Webmaster by on .

March 12, 2012

4 Tips to Optimize your Social Media Content

Gone are the days when SEO and social media did not mix. If you take one look at Google and Bing these days, you’ll also know social media content are also a part of the search results that are thrown up these days.

This makes it important for social media experts to pay closer attention to SEO especially if they want to direct traffic to their pages over the internet. For this you’ll have to think like an SEO experts as well.

So here are steps by which you can optimize your social media content:

#1: Keyword Research

Use the Google Adwords Keyword Tool in order to look for keywords that your customers might be looking for. When you use this tool, look for the number of searches as well as the competition which ranges from medium, difficult and use them in your social media content.

#2: Use Social Segments for Tracking

Make sure you set up tracking for social segments in Google Analytics so that you know what’s happening in terms of numbers.

#3: URL Shorteners make a difference

Using a URL shortener will provide additional traffic to your site along with the usual amounts of traffic as well. Just make sure that you use a service that also makes a provision to be able to track the traffic that comes in to your site.

#4: Make sure your content can be linked to easily

Building direct links to your site is important. One of the ways by which you can increase traffic is by adding buttons such as StumleUpon, Facebook and Twitter. A simple way to handle this is by making the link to your page available so that people can share wherever they would like.

Filed under Search Engine Marketing by on .

March 18, 2012

3 Tips to Keep Content Flowing for your Email Newsletter

Almost everyone who engages in email advertising in the form of a regular B2B newsletter knows that it is difficult to maintain a steady flow of interesting content to keep your readers interested. It goes without saying that this factor alone will also increase the number of subscriptions amongst a whole lot of benefits that will work to your favor.

So, here are 3 tips that will help keep the content flowing for your email newsletter:

#1: Analyze your stats carefully

As soon as you send out a newsletter, you can obtain software that will tell you how many people opened the email or clicked on a link. By this you will know what kind of topics interest your readers and what don’t.

Another way to find out what content your readers like is to check website stats. The more popular some of your website is in terms of readership, the better you understand as to what kind of content that your readers like.

#2:  Reduce Length & Frequency, if necessary

Publishing for the sake of it is probably the worst approach to take when you have your own newsletter. If you are struggling with creating engaging content, then it is time for you to consider the reduction of length and frequency of your newsletter that will give enough time to do so.

#3: Stay in touch with sales reps and customer service agents

Both sales reps and customer service agents are constantly in touch with customers, and usually are aware of what they are in interested in or need. Talking to them will give you a good idea as to what content will be popular amongst your customers.

Filed under Social Media by on .

March 20, 2012

Benefits of Landing Page Design

Why is landing page design so important to your internet marketing campaign? Let’s say you your rankings are high in the search engine results page and you might even have a good amount of traffic. That’s very good news. However, you might not be experiencing any conversions. Users might be leading your site as fast as they got there. How is this possible? The key to hooking online browsers and transforming them into conversions is by landing page design and optimization. Without landing page optimization, you will not reap the following benefits:

Reaching your target audience with proper keywords: Whether a prospect visits your site through a search engine or a PPC campaign, they are coming to you page because of a specific keyword. The proper landing page design features specific keywords with content that is tailored to your target audience. This also means you can create several landing pages for different keywords and various sources of traffic. This approach helps to gain new customers as well as increase the percentage of conversions.

Flexible design and content: While your home page has to stay constant with content and brand ideology, a landing page has the flexibility to adapt to your research. Site owners can easily modify landing pages according to feedback from people visiting their page. For example, if the page experiences a decrease in conversion rates, you can change the content and design accordingly.

Testing the effects of a promotion campaign: Landing page design and optimization process includes testing the landing pages. This approach will reveal which campaigns generate the most traffic. You can also help identify which campaigns deserve more money and which ones need to be stopped.

The best way to reap the most benefits from a landing page design is to enlist the services of an experienced internet marketing firm. Submit Express offers landing page design and optimization services, including effective testing strategies.

Filed under Advertising by on .

March 29, 2012

3 SEO Content Writing Tips

Improving your search engine ranking is probably a common objective for anyone who publishes content over the web. So, in order to do this, you will have to understand and apply the elements of SEO that go into your content reaching a wide audience.

So, here are 3 SEO content writing tips:

#1: Quality Content Matters

While SEO is indeed important what you must focus on when it comes to preparing content is that it should relevant, interesting and should be free of plagiarism. Only if your content can meet these standards will you be able to use the full potential of the internet, and reach a wide base of customers. As always, cop-and-paste work is almost surely damaging to your search engine ranking – so avoid it like the plague!

#2: Article Length & Keyword Density

Web copy and directory submissions allow articles to be anywhere from 300 to 1000 words in length. Blogs and social media posts can be shorter. As for the keyword length, it’s a good idea not to cram keywords into a post but to keep it to one keyword per 50 to 100 words. For this, the best thing to remember is that you should spread your keywords evenly throughout the post.

#3: Add Meta-descriptions

Meta-descriptions are a 150-word description that introduces your article in the search engine rankings, and is another way by which you can optimize your article or post. Remember to add your keywords into the meta description but also avoid keyword stuffing here as well.

Filed under SEO Elsewhere by on .