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November 2013 Archives

November 15, 2013

Top 2 Websites To Improve Your Online Reputation!

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Today, consumers are cleverer than ever. While businesses used to manage their reputation with the help of advertising, they’re now discovering that word-of-mouth advertising is on the upsurge thanks to virtual tools such as social media and native review websites. The following article will take a close look at the best used practices of social media and describe how they could aid any business to recover its reputation.

Twitter

Twitter is an effective tool which allows businesses to manage the conversation as it relates to them. When a business creates a fresh post, or a tweet, its followers see it instantly, just like a press release. One disadvantage to such instantaneousness is that if a business makes a tweet which it regrets, for example a violent tweet or one which imprecisely defines a product or its cost, the damage will already be done. At such point, the lone option should be damage control, which normally will not be sufficient to keep a company’s reputation undamaged. For such reasons, numerous companies favor not to risk creating a reputation-damaging blunder and instead prefer to outsource.

Facebook

Facebook is another useful tool for establishments as it allows a business to link with its greatest loyal consumers, who select to like their respective pages. Businesses could use their Facebook page in order to post videos or pictures of fresh products, and even share info about how the enterprise supports the public. However, companies must check their page frequently. If a possible customer asks any question on the business’s page and doesn’t receive a speedy response, research have revealed that they’ll start losing interest in dealing with such company. Furthermore, former consumers could use a business’s page to post criticisms or info which damages the establishment’s brand. A business should constantly monitor its profile in order to ensure that its reputation doesn’t take a smash. As most companies lack enough time, familiarity or resources with social sites in order to monitor their profile, they regularly outsource such task to a well-established online reputation management company.

Additionally, there are much more social media choices available for businesses in particular industries. Nevertheless, a weakly managed social media account is likely to do more damage than good, just like undesirable content which spreads on social websites in order to damage the establishment’s reputation. In order to keep from ruining its status on various social media websites, a business must hire a well-established online reputation management organization.

Filed under Reputation Management by on .

November 16, 2013

3 Trends of a Successful Content Marketer

So, what makes a content marketer successful?

It’s a question that can be answered in a number of ways, from situation to situation. However, there are certain trends that most more-than-successful content marketers practice, and so here are 3 of them:

#1: Place someone in charge of marketing content

It’s a known fact that 73 percent of B2B companies have someone in charge of their content marketing strategy. Out of this, almost 86% of the most effective content marketers have had someone responsible for marketing content.

In fact, experts believe that the reason why content marketing fails is because there isn’t a person who owns the responsibility of ensuring that your content marketing goals are not met. It usually does not have anything to do with not having any interesting content as an organization in the first place.

#2: Have a Clear Content Strategy

It’s a given that most effective content marketers have a clear content strategy. What this should tell you is that you cannot be successful unless you have a clear content marketing strategy. For this, you have to write down your goals (in other words, document them!) and make sure that every person involved with content marketing understands the documentation.

#3: Use a number of Tactics

It’s a known fact that the most effective marketers use at least 15 tactics while the effective ones only use 10. Since it is all about maintaining interest and engagement, creating content that really works towards this goal is important.

And in order to do this successfully, you have to use a number of tactics – probably cost-effective ones at first, and then others within the constraints of your budget.

Filed under Marketing by on .