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January 2014 Archives

January 13, 2014

Measuring success in SEO in 2014

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Google has definitely made it much harder to rank naturally via SEO. Not only their algorithms have become much better at detecting unnatural links and SEO tactics, but also the layout of their search results have changed so that there are more components resulting in natural results to go lower. For example, if you type general business category and a city name, you would most likely see a mix of 7 results from Google Local. You may also see other components such as shopping feeds and news that further push down the natural results.

The success for an SEO campaign should not be measured by having #1’s but should be measured on overall visibility and traffic to the website. SEO should be done not only for the website, but also for your social media sites and youtube videos.  The more content you can get in the search engines the better your results will be. Sometimes youtube videos or social media content may rank highly for your keywords, which may result in traffic to your site.

The goal should be to get traffic to your site anyway you can via any channel, not just SEO. Google is not looking at social activity as a factor, so not only social activity may result in traffic by itself, but also it may result in better natural rankings.

If you are a local business, you have to also optimize your Google Local profile and get as many reviews as possible. Local SEO has its own techniques, so make sure to higher someone that knows how to do this or do further research if you are going to do it yourself.

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January 16, 2014

4 Social Media Predictions for 2014

2013 was no stranger to changes. Not only was visual marketing a big part of the change that took place in social media but also monetization.

Now we are in 2014, and there are another sweeping set of changes that are bound to occur.

Here are 3 social media predictions for 2014:

#1: Pay to play

Facebook has recently changed its News Feed strategy in order to switch from organic reach to paid search. Google+, in turn, has introduced ads while Twitter is now a public company that will have to find a way to drive revenues. So, it’s clear that a number of companies will feel the pressure to pay in order to get more visibility for their content.

#2: Strategic Refocus caused by Facebook

With the way Facebook has changed the algorithm to suit paid search, small businesses as well as not-for-profit will have to incorporate other ways so as to market their content. This include opening a blog, using email marketing while creating content that is useful.

#3: Developing A/B Testing Tools by Social Networks

The launch of A/B testing tools for social networks which will be not only for big brands but also small ones will ensure the distribution of quality content across these social networks. for the ones that do manage to successfully manage these tools, an increase in a number of statistics such as impressions, website visits and engagement will leads to more conversions and sales.

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