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November 16, 2014

3 Psychology Tips to Improve Engagement on Twitter

One of the best ways to discover new followers on Twitter is by applying psychology principles.

When you use these principles in your Twitter feed, you could make your profile an interesting one, and which would help you to get a few more followers as a result.

That said, here are 3 psychology tips that can improve your engagement with Twitter followers:

#1: Keep It Simple

It’s important to keep your message short and simple. With Twitter, you don’t have that choice. This is for the simple reason that each Tweet allows you to have only 140 characters.

#2: The Bandwagon Effect

Since humans are social beings, there’s a clear need to belong and identify with a particular group. Even if this was evident with our ancestors, things haven’t changed all that much. For people these days, there are clearly groups they like and aspire to belong to as well as dislike belonging to as well. For this, link your products and services to the groups that people would like to belong to as a result.

#3: Image Psychology

Marketing studies have revealed that an image of a person when used with an ad or web-page have the highest conversion or click-through rate. It’s a good idea to apply this to your Twitter strategy as well. You can begin with a nice headshot on your Twitter profile. For that matter, add a profile picture of the CEO or founder of the company. The simple reason for this is because people are more likely to remember faces as opposed to names.

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