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March 2015 Archives

March 6, 2015

Email Marketing in a Mobile World

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Written by eTargetMedia.

 

The number of people who use their smartphones (or even their wearable technology in the coming months) as their primary means of checking email will continue to grow over the course of 2015 and beyond.

As an online marketer, this means that it’s more important than ever for you to create emails that grab people’s attention immediately. This starts with a great subject line and goes from there. Because mobile readers might have less screen space than people on a laptop or desktop, there’s a greater chance that part of the subject line will be cut off. Understand this when you are marketing to mobile users and front-load your subject line with an eye-catching phrase or statement.

Marketing to mobile users also means that you need to understand their path for completing a sale. In the majority of cases, people still feel more comfortable making a large purchase from their home computer rather than using their mobile device. In these instances, you’ll want to create an email that encourages them to open it up later when they are at home. But for certain things such as apps, people are more likely to be comfortable with purchasing directly from their mobile device.

Digital marketing companies such as eTargetMedia recommend that you create a layout that is light and free of clutter, with large buttons that are easy to read and click on even with the limited screen space of a mobile device.

eTargetMedia helps companies of all types create impactful digital marketing campaigns. They specialize in targeted campaigns with measurable results.

Filed under Advertising, Marketing by on .

March 18, 2015

4 Ways to Make Your Content Share-Friendly

When website visitors share your content, this can lead to more views and this, in turn, can lead to engagement too.

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And which is why you should think about making sharing your blog posts all that more easier, if necessary.

That said, here are 4 ways by which you can do this easily:

#1: Make Image Sharing Easier

You can encourage your visitors to share images, that are usually the most popular type of content shared. One way to do is by using SumoMe that allows one to put social sharing icons on themselves. One can see the options available by hovering over the image.

#2: Add Meta Data

Add metadata to your blog and which will make sharing your content easier as these meta details will ensure that your post is shared in the best possible way. If you’re not sure how to do this, use this tool called Know.em that will check if the pages on your site is optimized for social media or not.

#3: Share your content via Twitter

ClickToTweet is a simple apps that allows your readers to share your content on Twitter. All you have to do is sign in, authorize the app and create a tweet with the article link. Now add the ClickToTweet link to the post. Also, others who like your post can share it with their network with a pre-populated tweet.

#4: Write compelling titles

The number of shares you get depends greatly on the type of titles your write. For this, there are a few tools that can help you do so such as Emotional Headline Analyzer, BuzzSumo and Social Warfare Analyzer. Also, when your content is shared, the first thing that other readers will notice is the title, so ensure it is compelling enough.

Filed under Content Writing by on .