webmaster seo
Webmaster & SEO Blog, Tips & Latest News

July 2015 Archives

July 31, 2015

3 Methods to Pick an Appropriate Color Scheme in Web Design

Color psychology is used a lot in several aspects of design. Whether it is the brand logos, website design or even colors that are used on everyday items, color has the ability to convey a message to its users.

Yet it’s unlikely that web designer pick only one color. Hence, considering the overall color scheme and the individual colors and how well they work together is necessary. Apart from this, think about how these colors will affect the user and also how the secondary color combines with the primary color.

This involves picking the appropriate color scheme. Here are three methods to do so:

1: Triadic

This is probably the most balanced and basic method to pick a color scheme. Color vibrancy and complementation is used here. For this, use the 12-step color wheel, pick any three colors that are located at 120 degrees from each other. Each of these colors can be picked for content, background and navigation.

 wmseo2: Compound

This method is a bit difficult and requires a lot of experimentation. Yet if you get it right, it can be very effective. In particular, this method uses two complementary colors apart from two contrasting ones. In all, you will have to play with four colors in all.

3: Analogous

This method focuses on complementary colors and how they are used. Yet one should be careful as to which scheme to pick because it will convey a distinct message to the user. You have to be careful as these colors are usually exaggerated and it can get too much for the user in question. This is because it highlights the vibrancy of the color scheme selected.

Filed under Web Design by on .