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September 2016 Archives

September 10, 2016

Prepare for 2017 with these Trends

2017California search engine optimization strategies businesses can employ to catch the attention of click-happy searchers involve more than just selecting the right keywords and phrases. It’s just as important to be mindful of the latest SEO trends.

Social Media Content is King

Search engines will continue to place added weight on content posted to social platforms. Facebook has already embraced this trend with Instant Articles, which allows for faster access to relevant content.

Video Rules

California SEO should definitely include video since it’s what more than 60 percent of Google searchers look for already when browsing. Content with video also means a higher click-through rate — a boost of 40 percent, according to some estimates.

Local Matters

More than half of all mobile searches are conducted with the hopes of finding something local. Embrace this trend with geo-specific info in your content and make sure your business info is consistent and accurate in directories.

Mobile-Friendly Isn’t an Option

SEO efforts aren’t going to be effective if your site isn’t designed for the growing number of mobile searchers out there. Four out of five consumers already use smartphones to shop.

Long-Tail Keywords for Voice Searches

Don’t forget to account for voice-activated searches in your SEO strategy. Long-tail keywords are more effective for this purpose since people tend to use more than just one ore two words when speaking a search request.

While an effective CA SEO strategy should include some of the trends mentioned here, it’s also a highly personalized process that’s based on your specific short-term and long-term goals and factors such as your dependence on online revenue.


Sticky Web Media is a California SEO firm specializing in Web design and search marketing. Learn how to get your website to rank better at Sticky Web Media.

Filed under Internet, Marketing, Search Engine Marketing, SEO by on .

September 23, 2016

Reasons why your e-commerce SEO is failing

wmseoOne of the sad realities of selling products online is that in order to succeed at e-commerce, you need to be good at or have good SEO. According to PracticalCommerce, approximately 80% of e-commerce stores fail. There are varied reasons for this, from poor marketing to poor image quality but one of the standout reasons is a lack of traffic. This is where a lack of SEO comes in. Here are a few of the SEO related reasons that your e-commerce store is lacking traffic:

Architecture

There is a general rule that every page on your store should be within three clicks of the homepage. In fact, the fewer the better. Some stores place product pages too deep within the structure to get any link value or clicks.

URL

Another issue is URL structure. Long and nonsensical URL’s should be avoided. They should be readable and not too long. An example of a bad URL would be http://www.site.com/en-gb/productid/a/144534 while a good page URL would look like http://www.site.com/phones/galaxys7. The same goes for category pages which should look like http://www.site.com/phones.

Duplicate Content

This is one of the easiest SEO concepts to understand but is something nobody seems to take seriously. Most e-commerce stores have plenty of duplicate pages. A prime example would be getting to the same product page with more than one link. These should be checked and cleaned up as soon as possible.

 

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