Google is stepping up the push into personalized search results. A new change

announced today should cause many more people to take up the service. In
turn, the growth of personalized search should have a dramatic impact on search
marketers as the days of "same results, all around" eventually come to an end.
For searchers, the change means needing to be more careful about when you
sign-up to use a Google service, if
you’re concerned about having your search history recorded. More about both
issues, in the story below.

Starting today, anyone who signs-up for any Google service using a
Google Account (such as Gmail,
AdSense, Google Analytics among others) will automatically be enrolled into
three additional Google products:

• Search History
• 
  Personalized Search
• 
  Personalized Homepage

You can override the decision to have Search History enabled, but honestly,
you’ll need sharp eyes. I completely missed that this was added as a default
choice to the new
account sign-up page.
In fact, I missed it twice, as I tested the system by making two different
accounts.

Click to continue reading…