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March 12, 2008

Got Duplicate Content? Don’t Let It Dilute Your SEO Efforts

Brand Aid - A Column From Search Engine Land “Water, water everywhere nor any drop to drink,” laments a sailor adrift in Samuel Taylor Coleridge’s The Rime of the Ancient Mariner. The poor guy needs water to say alive—and he’s surrounded by it— yet if he drinks it, the salt content will kill him.

As a search marketer, perhaps you can relate.

Much like our sailor friend, you’re surrounded by what you need—namely, content—which, of course, is great for your search presence. Yet too much of the same content can be… well, hazardous.

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