<p>The effects were subtle. The average person searching on Google probably didn't notice.
For most, the results of last Friday's rollout of the long-tested, debated and awaited <a href="http://searchengineland.com/070202-224617.php">personalized search results</a>
for the masses was an entirely unremarkable event.</p>
<p>For the <a href="http://searchengineland.com/guides/sem_industry.php">search marketing industry</a>, it was cataclysmic.
In short, it's a game changer. Those who adapt quickly or are already ahead of the curve will thrive in the new environment. Those too slow or in denial will perish.</p>
<p>"One page fits all" is now a thing of the past.
Personalized search is now the default and none too easy to escape from either
through opt-out. This means that every search result you click, every link you bookmark, every
RSS feed you subscribe to using Google services can be used to improve your personal search results.</p>
<p>For most, this should be very welcome, as it promises a far better search experience that will adapt to your interests and evolve over time. For
search marketers, it means new skills and techniques are needed to achieve search visibility.
The following three survival tips come with two caveats: </p>
<p><a href="http://searchengineland.com/070208-134406.php">Click to continue reading...</a></p>
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The effects were subtle. The average person searching on Google probably didn’t notice.
For most, the results of last Friday’s rollout of the long-tested, debated and awaited personalized search results
for the masses was an entirely unremarkable event.
In short, it’s a game changer. Those who adapt quickly or are already ahead of the curve will thrive in the new environment. Those too slow or in denial will perish.
“One page fits all” is now a thing of the past.
Personalized search is now the default and none too easy to escape from either
through opt-out. This means that every search result you click, every link you bookmark, every
RSS feed you subscribe to using Google services can be used to improve your personal search results.
For most, this should be very welcome, as it promises a far better search experience that will adapt to your interests and evolve over time. For
search marketers, it means new skills and techniques are needed to achieve search visibility.
The following three survival tips come with two caveats:
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