3 Trends of a Successful Content Marketer

So, what makes a content marketer successful?

It’s a question that can be answered in a number of ways, from situation to situation. However, there are certain trends that most more-than-successful content marketers practice, and so here are 3 of them:

#1: Place someone in charge of marketing content

It’s a known fact that 73 percent of B2B companies have someone in charge of their content marketing strategy. Out of this, almost 86% of the most effective content marketers have had someone responsible for marketing content.

In fact, experts believe that the reason why content marketing fails is because there isn’t a person who owns the responsibility of ensuring that your content marketing goals are not met. It usually does not have anything to do with not having any interesting content as an organization in the first place.

#2: Have a Clear Content Strategy

It’s a given that most effective content marketers have a clear content strategy. What this should tell you is that you cannot be successful unless you have a clear content marketing strategy. For this, you have to write down your goals (in other words, document them!) and make sure that every person involved with content marketing understands the documentation.

#3: Use a number of Tactics

It’s a known fact that the most effective marketers use at least 15 tactics while the effective ones only use 10. Since it is all about maintaining interest and engagement, creating content that really works towards this goal is important.

And in order to do this successfully, you have to use a number of tactics – probably cost-effective ones at first, and then others within the constraints of your budget.