In a recent Twitter report, it was found that 35 percent of users use this social media service to find discounts and company promotions they can benefit from.
What this points to is a business opportunity for small businesses who cannot afford a full-scale paid promotional campaign.
This is where Twitter comes in and where these small businesses can market themselves at literally no cost.
So, here are 3 ways by which you can promote your business for free on Twitter:
#1: A “Twixclusive” Offer
This is an offer that is exclusive only on Twitter and which will make your followers feel special. There are three ways you can use this to promote your business. One, limited-time discounts and special offers as well as videos and photos that gives them an inside-look of your business. Q&A sessions are also another way by which you can create interest in what you have to offer.
#2: Try a “Flock to unlock” Campaign
This campaign provides businesses with a way to encourage customers to perform a certain action so as to reveal a special deal. One example would be to request potential customers to visit your site and provide feedback. This will help you determine which color or style that they like best. Inform your customers of the action that they must take to unlock the deal. When you have reached your target (say, a certain number of retweets), then you can reveal the deal to your customers.
#3: Promote Cultural, Sporting and Industry or Seasonal Events
A smart way by which you can generate interest about your business is by promoting sporting, industry, cultural or seasonal events. For example, you can start conversations on Twitter by talking about industry trade show events or even seasonal events such as Mother’s day, graduation or even Thanksgiving too. Sporting events like the Oscars, the Superbowl or even the World Series can be used as well as local or state events where you live.
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