Even though a number of people are expressing displeasure with Facebook Ads, one can still bring more profitability to their business using this social media tool.
Just a few adjustments should help you with this too. That said, here are 3 ways by which you can use Facebook to increase leads:
#1: Avoid hard selling
When you scroll down the News Feed, you will find that among all the posts, an ad sticks out like a sore thumb. Most Facebook users are more likely to click a subtle ad that offers a link to a useful article as opposed to the landing page of your site
One way to create your ads is by adding friendly and humorous posts with a clear call-to-action at the bottom of the post.
#2: Use clear CTAs
One of the best ways by which you can grow your email list is by displaying an interesting header that offers value, a colorful image and a strong call-to-action that is clear to carry out. In a number of cases, one way to create a clear call to action is to ask them to sign up for your newsletter. One this that you must keep in mind is that subscribers aren’t enthusiastic about giving away their email address so it is a good idea to give them discounts, giveaways or even access to important information for them to succeed.
#3: Design your cover photo carefully
According to eye tracking, a study which analyzes what people look for most on a web page, it has been found that the top 1/3rd of the page is viewed by most if not all people. Not surprisingly, this finding also applies to Facebook pages too.
In other words, you have to design your cover page in such a way that it finds leads which could include a logo as well as a picture of what they’re offering.