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Google Launches Disavow Links Tool

Google has released a new webmaster tool that allows users to disavow links to their links. The tool is designed for users who have received a message from Google about a manual spam action based on unnatural links pointing to their sites. According to the tech giant, messages are sent to webmasters when Google identifies paid links, link exchanges, or other link schemes that go against its quality guidelines.

“By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future,” wrote Jonathan Simon, Webmaster Trends Analyst at Google, in a post on Google’s Webmaster Central Blog.

He added, “You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.”

You can access the tool by visiting this page: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2648487.

Bing launched a similar tool in July.