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Live Product Search: More Images, More Relevant

<DIV> <P style="LINE-HEIGHT: normal"><FONT face="Verdana, Geneva, Arial, Sans-serif"><FONT size=2><SPAN><FONT color=#000000>The team just released changes to Live Product Search that boost customer-perceived relevance by increasing the number of query results with images.  The table below summarizes the improvement.  </FONT></SPAN></FONT></FONT> <P style="LINE-HEIGHT: normal"><FONT face="Verdana, Geneva, Arial, Sans-serif"><FONT size=2><SPAN><FONT color=#000000>Why aren’t there 100% images in the top results?  The reason is largely because many sites, including very reputable merchants like Amazon.com, BestBuy.com, and AceHardwareSuperStore.com, block image crawling bots or seriously throttle them.  We will have to work with these sites to address these issues, but the latest improvements in the number of Product Search top results with images are already quite significant.</FONT></SPAN> </FONT></FONT> <P style="LINE-HEIGHT: normal"><SPAN><FONT size=3><FONT color=#000000><FONT face=Calibri></FONT></FONT></FONT></SPAN> <TABLE class="" style="BORDER-COLLAPSE: collapse" cellSpacing=0 cellPadding=0 border=1> <TBODY> <TR bgColor=black> <TD class="" vAlign=top> <P style="LINE-HEIGHT: normal"><SPAN><FONT size=3><FONT color=#000000><FONT face=Calibri></FONT></FONT></FONT></SPAN></P> <TD class="" vAlign=top> <P style="LINE-HEIGHT: normal"><FONT size=3><FONT face=Calibri><B><SPAN style="COLOR: white">Before</SPAN></B><SPAN></SPAN></FONT></FONT> </P> <TD class="" vAlign=top> <P style="LINE-HEIGHT: normal"><FONT size=3><FONT face=Calibri><B><SPAN style="COLOR: white">After</SPAN></B><SPAN></SPAN></FONT></FONT> </P> <TD class="" vAlign=top> <P style="LINE-HEIGHT: normal"><FONT size=3><FONT face=Calibri><B><SPAN style="COLOR: white">Improvement</SPAN></B><SPAN></SPAN></FONT></FONT> </P> <TR> <TD class="" vAlign=top> <P style="LINE-HEIGHT: normal"><SPAN><FONT size=3><FONT color=#000000><FONT face=Calibri>Percent of Top Results with Images</FONT></FONT></FONT></SPAN> </P> <TD class="" vAlign=top> <P style="LINE-HEIGHT: normal"><SPAN><FONT size=3><FONT color=#000000><FONT face=Calibri>79.2%</FONT></FONT></FONT></SPAN> </P> <TD class="" vAlign=top> <P style="LINE-HEIGHT: normal"><SPAN><FONT size=3><FONT color=#000000><FONT face=Calibri>88.6%</FONT></FONT></FONT></SPAN> </P> <TD class="" vAlign=top> <P style="LINE-HEIGHT: normal"><FONT size=3><FONT face=Calibri><B><SPAN style="COLOR: #00b050">+9.4%</SPAN></B><SPAN></SPAN></FONT></FONT></P></TD></TR></TBODY></TABLE><SPAN><FONT size=3><FONT color=#000000><FONT face=Calibri></FONT></FONT></FONT></SPAN> <P style="LINE-HEIGHT: normal"><FONT face="Verdana, Geneva, Arial, Sans-serif"><FONT size=2><SPAN><FONT color=#000000>Below you will find a before and after comparison for "zune player."  Note that not all results are as relevant- and image-packed as highlighted in "After" but this is a good example of our improvement.</FONT></SPAN>   </FONT></FONT> <P style="LINE-HEIGHT: normal"><STRONG><SPAN><FONT size=3><FONT color=#000000><FONT face=Calibri>Before</FONT></FONT></FONT></SPAN> </STRONG> <P style="LINE-HEIGHT: normal"><SPAN><FONT face=Calibri color=#000000 size=3> </FONT></SPAN> <IMG src="http://tkfiles.storage.msn.com/x1pIjpkUX-8gH8cw0I6eN4zK8edBfIpjetUUvaNQeyaZ2PP0foCJ7avPEzk9WaM5UTlGS1lGe-PEpMjUL4jstr5WAmPOfuAkPSFzQC8tSayxKyKY8bJVJJmpA" mce_src="http://tkfiles.storage.msn.com/x1pIjpkUX-8gH8cw0I6eN4zK8edBfIpjetUUvaNQeyaZ2PP0foCJ7avPEzk9WaM5UTlGS1lGe-PEpMjUL4jstr5WAmPOfuAkPSFzQC8tSayxKyKY8bJVJJmpA"> <P style="LINE-HEIGHT: normal"><STRONG><SPAN><FONT size=3><FONT color=#000000><FONT face=Calibri>After</FONT></FONT></FONT></SPAN> </STRONG> <P style="LINE-HEIGHT: normal"><SPAN><FONT face=Calibri color=#000000 size=3> </FONT></SPAN> <IMG src="http://tkfiles.storage.msn.com/x1pIjpkUX-8gH8cw0I6eN4zK7_FnHkECElpcd7uFqpQJbHJ-mU8cClTBvbPYqi9pEDUv1haxSNCRh0UkHHe89WJOfirWCDKrRG4mtJrD16PfN32A3F4rEL5gA" mce_src="http://tkfiles.storage.msn.com/x1pIjpkUX-8gH8cw0I6eN4zK7_FnHkECElpcd7uFqpQJbHJ-mU8cClTBvbPYqi9pEDUv1haxSNCRh0UkHHe89WJOfirWCDKrRG4mtJrD16PfN32A3F4rEL5gA"> <P style="LINE-HEIGHT: normal"><FONT face="Verdana, Geneva, Arial, Sans-serif" color=#000000 size=2>Find out more on the Live Product Search team </FONT><A href="http://productsearch.spaces.live.com/blog/cns!D789A2CD819EF461!197.entry" target=_blank mce_href="http://productsearch.spaces.live.com/blog/cns!D789A2CD819EF461!197.entry"><U><FONT face="Verdana, Geneva, Arial, Sans-serif" color=#800080 size=2>blog post</FONT></U></A><FONT face="Verdana, Geneva, Arial, Sans-serif"><FONT size=2><FONT color=#000000>!</FONT> </FONT></FONT> <P style="LINE-HEIGHT: normal"><FONT face=Calibri color=#000000 size=3> </FONT> -- <I><SPAN style="COLOR: black"><FONT face=Calibri size=3>Ling Bao, Live Search</FONT></SPAN></I> </P></DIV><img src="http://blogs.msdn.com/aggbug.aspx?PostID=2262072" width="1" height="1">


The team just released changes to Live Product Search that boost customer-perceived relevance by increasing the number of query results with images.  The table below summarizes the improvement. 

Why aren’t there 100% images in the top results?  The reason is largely because many sites, including very reputable merchants like Amazon.com, BestBuy.com, and AceHardwareSuperStore.com, block image crawling bots or seriously throttle them.  We will have to work with these sites to address these issues, but the latest improvements in the number of Product Search top results with images are already quite significant.









Before



After



Improvement



Percent of Top Results with Images



79.2%



88.6%



+9.4%


Below you will find a before and after comparison for “zune player.”  Note that not all results are as relevant- and image-packed as highlighted in “After” but this is a good example of our improvement.  

Before

 

After

 

Find out more on the Live Product Search team blog post!

 Ling Bao, Live Search