Spice up your 404 page

Bloggers spend too much time customizing and trying to increase their CTR (click though rate) and make all their pages except for the good old 404 error page. It is essential that you spend time customizing your 404 page with helpful info, not just an Adsense unit. Some things you might want to put on your 404 page are, Recent posts, most helpful posts, link the homepage and a friendly sentence. Or you can be silly like me and have your 404 page a cat that will punch you if you don’t get the url right on the next attempt.

To customize your 404 page > login you wp-admin > click on presentation > theme editor > 404 template