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September 22, 2012

3 Ways to Increase Engagement on Facebook

So, why do some pages enjoy a lot of success when it comes to engagement while others splutter along despite having great content too?

Of course, it should be noted that making Facebook work for your business is a matter of trial and error which requires patience and spending time to see what does and doesn’t work.

While that might take a lot of your time that you do not have, here are 3 tried and tested tips that will increase engagement on Facebook:

#1: Post Very Shareable Content

The term used for this type of content is Facebook Candy, and which can go viral if produced in a quirky manner. Ideally speaking, you want your fans to want to share this content with their friends as well. Not only does this get people excited about your brand but you end getting a higher EdgeRank score – even if it is other people’s content too.

#2: Offer Creative Incentives Regularly

One of the most common ways by which you can keep your fans engaged is by lauching fun promotions on a regular basis. Some of these include offers, contests, games, codes and vouchers and better still, giveaways as well.

#3: Build a Supportive Community

Building a tight-knit community involves creating a support network where fans, visitors and the page owner interact with each other – avoiding the pitfall where the page become a one-way broadcast channel.

Referring to people by their first names while being warm and friendly certainly doesn’t hurt your cause but most of all, even allowing fans to share their content might work for some businesses if not all.

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