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SEO Elsewhere

SEO tips, tricks, news and more form other blogs and websites

July 31, 2012

Are You Working With an SEO Agency?

Search engine optimization has been a big deal for some time. Though certain individuals may look back and think, Why it seems like just yesterday that I discovered Google Search and Google Earth, the truth of the matter is that Google and its ilk have been around for a good while. Google was founded in 1998 by Larry Page and Sergey Brin. Yahoo was founded four years before that, in 1994, by Jerry Yang and David Filo. And who could completely forget Altavista? In tandem with the expansion in might of search engines, SEO companies have also grown.

How could they not when representation on search engines, and on the Web in general, is more vital than ever? E-commerce has reared its head in just about every business imaginable. If rambling taco trucks can take orders via a Twitter account, surely it has cut into almost every corner of the business experience. This brings up the question: have you already found, and consulted, with the SEO agency that can really promote your online presence?

There isn’t much time to waste because your competitors are more likely than not already up to speed on the realities of online and offline business, as well as how the two intersect. Get started on the right direction by visiting www.topseos.com.

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March 29, 2012

3 SEO Content Writing Tips

Improving your search engine ranking is probably a common objective for anyone who publishes content over the web. So, in order to do this, you will have to understand and apply the elements of SEO that go into your content reaching a wide audience.

So, here are 3 SEO content writing tips:

#1: Quality Content Matters

While SEO is indeed important what you must focus on when it comes to preparing content is that it should relevant, interesting and should be free of plagiarism. Only if your content can meet these standards will you be able to use the full potential of the internet, and reach a wide base of customers. As always, cop-and-paste work is almost surely damaging to your search engine ranking – so avoid it like the plague!

#2: Article Length & Keyword Density

Web copy and directory submissions allow articles to be anywhere from 300 to 1000 words in length. Blogs and social media posts can be shorter. As for the keyword length, it’s a good idea not to cram keywords into a post but to keep it to one keyword per 50 to 100 words. For this, the best thing to remember is that you should spread your keywords evenly throughout the post.

#3: Add Meta-descriptions

Meta-descriptions are a 150-word description that introduces your article in the search engine rankings, and is another way by which you can optimize your article or post. Remember to add your keywords into the meta description but also avoid keyword stuffing here as well.

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February 20, 2012

The Right SEO Agency will Increase Your Business

Having a web presence is almost an absolute necessity for any business. Having a web presence that your potential customers can find is the important part of that web presence. Having an seo agency work on your web content is the best way to make sure that your website will be found when someone searches for something you sell. You may have content that is so well written it should get a literary prize but unless people see it, who cares.

SEO is the acronym for search engine optimization. What this means is making sure that the things written for your website will be done in such a way to have your website listed on the first page or two of the results when someone searches for something you sell. As an example, pretend your business is pool cleaning. It does no good to have a website for the business if when someone types in pool cleaning on a search bar your company is on page 3,978 of the results.

An SEO company understands how the placement of the results are determined by the search engine. They write content so that your website will come up higher in the results so people may actually see it. The more people that see your site, the more business you will have.  Unless you have done a lot of research on the subject, figuring out how a search engine decides where to put you on the list is not something you will understand. If you really want to write your own content, at least have professionals go over it and touch it up some.

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February 2, 2012

3 Tips to Generate Great Content When You’re out of Ideas

No matter how talented you are in the art of content writing, there comes a point when we all run out of ideas. It’s frustrating, to say the least but you can take heart in the fact that it happens to the best of us.

So here are a few tips that you can use in order to ensure that you can still generate great content even though you’re out of ideas:

#1: Source the Web for Content

One of the smartest things to do if you aren’t able to write anything is to make a list of blogs from your favorite sites, and post them on your blog explaining why you like these posts. You can be sure that the author of these blogs will appreciate them.

#2: Ask your audience for pointers

One of the most creative ways by which you can come up with ideas is to find out what you audience would like to read. Of course, asking them directly wouldn’t be a good idea but what could get you some ideas is by posing a question or a problem based on which you can generate new ideas.

#3: Find out what’s trending or invite guest posts

One of the simplest ways to find out what the hottest topics on Google Trends are and write about them. There is a never ending flow of ideas that can come from the topics that you will find. Alternatively, invite guest bloggers to post a couple of blogs until you come up with something.

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December 17, 2011

4 Social Media Tools for Entrepreneurs

The use of social media can make a difference whether you want to take your company to the next stage of marketing or are just getting started. Involving this powerful medium in customer communications, brand and product promotions and business development is probably the smartest thing to do.

In order to get started, here are 4 social media tools that entrepreneurs must have:

#1: Google Apps for Domains

To put it simply, with this tool, you won’t see networking and office equipment costs balloon almost immediately. Where the option was to use Microsoft Outlook and Office Suite for basic operations such as email, calendars and word processing or spreadsheet software, now this tool can offer you’re the same at no cost if you use the Standard edition or $ 50 per user per year if you opt for the Premium version.

#2: LinkedIn

This tool is probably one of the most important for networking in finding potential clients as well as hiring candidates for a position that you might have vacant. Most hiring managers use this tool to find suitable candidates over Facebook and Twitter.

#3: Basecamp

This tool is one of the best project management applications available to entrepreneurs where you stay on top of your clients, customers and partners as well. To-do list, milestones, file sharing, time tracking and so on and so forth are a part of this cost-effective online tool.

#4: Facebook

If you are a startup company, there is probably no site like Facebook on which you should make your presence felt. With an obvious advantage of being the largest social network, raising visibility for your brands, building relationships and being able to target the right audience comes easily with this tool.

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September 15, 2011

How to Find the Right SEO Agency

Now that you have a website, you will need to develop an effective internet marketing campaign in order to get people to your site — after all, even the best-designed and most visually-attractive website is useless if it does not incorporate the proper techniques of search engine optimization (SEO). Without a customized SEO campaign implementation, your website will be unseen to search engines as well as web surfers. This means your site won’t have traffic. And we all know that no traffic means zero sales.

While you have the choice to learn internet marketing and SEO, you may not have the time or energy to manage your campaign on your own. So how do you find the right SEO agency to do the job for you? These days, many website owners turn to independent research companies to help evaluate and compare the best internet marketing agencies and tools on the market. When searching for SEO companies, for example, an independent research agency can provide you with an easy-to-read list of facts about the company, such as how long it has been in business, how many active clients it has, and what is its client retention rate. An independent agency can also provide information about services and pricing.

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November 27, 2010

Optimizing for higher ranking

Building a web site is all about nurture. A web site owner has to devote infinite resources to ensure that traffic is driven to the site and that it is regularly updated with fresh content. The only problem is just any form of content is not enough. It has to be optimized to make it easier for search engines such as Google to find and give ranking to it. As such, there are basic search engine optimization guidelines to follow to improve a web site’s presence on the Internet and to get higher search engine ranking as the days pass.

The bread and butter of any search engine optimization campaign are to ensure the abundance of links. The web site should be linked to other external sites and vice versa. That is where skills in link building factor in. The site owner has to make sure that he or she uses white hat optimization techniques. The counter of that is black hat optimization. Falling under this category is link farming on forums, spamming and content duplication. There are many other techniques which would be considered black hat. The general rule is to simply avoid them.

White hat optimization techniques include posting relevant and significant content that people would normally look for and find useful. Then comes the necessity to write content that is search engine friendly—that is, keywords have to be present and must be spread through each article well. The more recent, well optimized and linked the articles are the better ranking they would get from search engines.

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