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April 25, 2012

5 PPC Mistakes That You Must Avoid

If there’s anything that is important to a business, it is the ability to draw in new customers. If you’re using the internet to do this, whether you run a brick-mortar or internet business, using the internet advertising model known as Pay-Per-Click (PPC), is usually the best way to go.

If done right, this can turn out to be very profitable for companies. However, there are several mistakes can be made that can make it so much harder, and result in anything but a pot of gold.

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So here are 5 PPC Mistakes that you must avoid:

#1: The Lack of Geographical Targeting

Regardless of whether you are a multi-national company or a small business, it’s a good idea to keep in mind that by using geographical targeting or simpler terms, targeting certain areas where your business is most likely to succeed, you will then enjoy maximum ROI.

#2: Failing to Recognize (and Use) the Keyword Match Types

There are three Match types and they are: Exact, Phrase and Broad Match. For example, if you are using the ‘baseball hats’, then an exact match will trigger ads when the exact phrase, ‘baseball hats’ is used. A phrase match triggers ads that have the exact phrase as well as any other words matching it. Finally, broad match would also throw up results that loosely match the aforementioned keyword. Each of these types offers a lot of opportunity that PPC newbies might not get right away.

#3: Going only with Google Adwords

While Google Adwords is the preferred choice, running a PPC campaign with MSN also has benefits in the form of cheaper cost-per-conversions as well as CPCs.

Filed under Advertising by on .

March 20, 2012

Benefits of Landing Page Design

Why is landing page design so important to your internet marketing campaign? Let’s say you your rankings are high in the search engine results page and you might even have a good amount of traffic. That’s very good news. However, you might not be experiencing any conversions. Users might be leading your site as fast as they got there. How is this possible? The key to hooking online browsers and transforming them into conversions is by landing page design and optimization. Without landing page optimization, you will not reap the following benefits:

Reaching your target audience with proper keywords: Whether a prospect visits your site through a search engine or a PPC campaign, they are coming to you page because of a specific keyword. The proper landing page design features specific keywords with content that is tailored to your target audience. This also means you can create several landing pages for different keywords and various sources of traffic. This approach helps to gain new customers as well as increase the percentage of conversions.

Flexible design and content: While your home page has to stay constant with content and brand ideology, a landing page has the flexibility to adapt to your research. Site owners can easily modify landing pages according to feedback from people visiting their page. For example, if the page experiences a decrease in conversion rates, you can change the content and design accordingly.

Testing the effects of a promotion campaign: Landing page design and optimization process includes testing the landing pages. This approach will reveal which campaigns generate the most traffic. You can also help identify which campaigns deserve more money and which ones need to be stopped.

The best way to reap the most benefits from a landing page design is to enlist the services of an experienced internet marketing firm. Submit Express offers landing page design and optimization services, including effective testing strategies.

Filed under Advertising by on .

February 20, 2012

The Right SEO Agency will Increase Your Business

Having a web presence is almost an absolute necessity for any business. Having a web presence that your potential customers can find is the important part of that web presence. Having an seo agency work on your web content is the best way to make sure that your website will be found when someone searches for something you sell. You may have content that is so well written it should get a literary prize but unless people see it, who cares.

SEO is the acronym for search engine optimization. What this means is making sure that the things written for your website will be done in such a way to have your website listed on the first page or two of the results when someone searches for something you sell. As an example, pretend your business is pool cleaning. It does no good to have a website for the business if when someone types in pool cleaning on a search bar your company is on page 3,978 of the results.

An SEO company understands how the placement of the results are determined by the search engine. They write content so that your website will come up higher in the results so people may actually see it. The more people that see your site, the more business you will have.  Unless you have done a lot of research on the subject, figuring out how a search engine decides where to put you on the list is not something you will understand. If you really want to write your own content, at least have professionals go over it and touch it up some.

Filed under SEO Elsewhere by on .