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September 10, 2016

Prepare for 2017 with these Trends

2017California search engine optimization strategies businesses can employ to catch the attention of click-happy searchers involve more than just selecting the right keywords and phrases. It’s just as important to be mindful of the latest SEO trends.

Social Media Content is King

Search engines will continue to place added weight on content posted to social platforms. Facebook has already embraced this trend with Instant Articles, which allows for faster access to relevant content.

Video Rules

California SEO should definitely include video since it’s what more than 60 percent of Google searchers look for already when browsing. Content with video also means a higher click-through rate — a boost of 40 percent, according to some estimates.

Local Matters

More than half of all mobile searches are conducted with the hopes of finding something local. Embrace this trend with geo-specific info in your content and make sure your business info is consistent and accurate in directories.

Mobile-Friendly Isn’t an Option

SEO efforts aren’t going to be effective if your site isn’t designed for the growing number of mobile searchers out there. Four out of five consumers already use smartphones to shop.

Long-Tail Keywords for Voice Searches

Don’t forget to account for voice-activated searches in your SEO strategy. Long-tail keywords are more effective for this purpose since people tend to use more than just one ore two words when speaking a search request.

While an effective CA SEO strategy should include some of the trends mentioned here, it’s also a highly personalized process that’s based on your specific short-term and long-term goals and factors such as your dependence on online revenue.


Sticky Web Media is a California SEO firm specializing in Web design and search marketing. Learn how to get your website to rank better at Sticky Web Media.

Filed under Internet, Marketing, Search Engine Marketing, SEO by on .

September 16, 2013

3 Social Media Tools Used by Marketing Professionals

Without question, social media tools can be used to get the most out of your marketing efforts.

If you want to know which ones will work for you, you could look at the tools that the pros and social media thought leaders are using.

So, with that said, here are 3 social media tools that are used by marketing professionals:

#1: Tagboard

Tagboard helps you to monitor keywords across multiple social media channels such as Twitter, Facebook, Instagram, Vine and Google+. This is done by monitoring specific hashtags from all these sites and is useful for those who need to generate leads or content around a specific topic but most importantly for those who constantly monitor their own brand.

#2: Swayy

Swayy is an interesting social media tool for the reason that it drops all sorts of content, in the form of articles, into a dashboard that you can click on and read. However, the best part about Swayy its ability to share: just click the “Share” button at the bottom of the article and a number of your social media accounts open up instantly. In other words, you share content across a number of platforms multiple times.

#3: Mention

Conceived in order to replace Google Alerts, Mention does one thing very well: you can capture several more mentions than just about any other tool in the market today. Not only do you have a clean and simple user interface but you can customize settings to a large extent to suit specific requirements.

Filed under Search Engine Marketing by on .

July 16, 2013

3 Ways to Improve Your Google+ Engagement

Google+ is just as powerful as Facebook when it comes to communities that encourage engagement. In fact, it is an excellent investment of your time if you wish to advertise your business.

 

If you know this already and have a Google+ page, there’s always room for improvement when it comes to engaging prospective customers.

 

So, here are 3 ways by which your can improve your Google+ engagement:

 

#1: Make Sure Your Page is Findable

One of the best ways to ensure that your Google+ page is easily findable is to add a Google+ badge to your website. This include both your personal and business Google+ accounts too. All the visitors to your website have to do is click on the badge to access your Google+ page.

 

#2: Compelling Content is the Way to Go

Resource and visual content as well as hashtags are ways by which one can create compelling content that will get a lot of comments and will be shared a lot too. Highly visual content like infographics, text with images and videos are popular while resource content written in a how-to style works just as well. As for hashtags, not only do they work on Google+ but they can be used to find related content as well as other conversations and trending topics.

 

#3: Remember that the Conversation Begins With You

It doesn’t stop with sharing or making posts.  Instead, the focus should be on keeping the conversation alive. In fact, it’s also important to engage with your community by commenting or asking questions on other people’s posts.

 

Speaking of asking questions, it’s a good idea to end your posts with a question. Also, don’t fail to answer comments or questions, and ask more questions if you must so as to continue the conversation.

Filed under Search Engine Marketing by on .

May 17, 2013

3 Ways to Increase Engagement on Your LinkedIn Company Page

In a recent study, it was ascertained that 50% of present company followers are more likely to purchase a product or service from a business on LinkedIn.

This should give you an indication as to how important it is to increase engagement on your LinkedIn company page, if only to increase profitability.

So, here are 3 ways by which you can increase engagement on your LinkedIn company page:

#1: Post Status Updates Regularly
Posting status updates regularly, especially in the morning, not only tend to enjoy more visibility but improves engagement with potential customers. Not everyone logs into LinkedIn in the morning, right?

Better still, use a tool such as HootSuite so as to schedule posts for days when you aren’t at the office such as the holidays or the weekend.

#2: Add pictures, links, files, questions and contest in Status Updates
Not only can you add status updates in the form of text but also pictures, links, files, questions and contests as well. Infact, images are an excellent way to make your message stand out in the “stream”. Another feature that you can use to your advantage is LinkedIn’s Targeting so as to create specific status updates for specific audiences.

#3: Use LinkedIn Recommendation Ads
These recommendation ads are designed to promote your products and services to a specific audience. Not only does this make your products or services more engageable with customers but they can recommend this product or service to their friends and family as well. This means more traffic and definitely more recommendations if your product or service is really good.

Filed under Search Engine Marketing by on .

February 17, 2013

3 Ways to Discover (and Share) Good Content

Some businesses find it difficult to continuously create fresh (and quality) content to share with their followers and friends whether it is LinkedIn, Facebook or even Twitter.

Of course, it goes without without saying that keeping your followers engaged, by sharing great content, is a good way to stay in touch.

So, here are 3 ways to discover interesting content that you don’t have to create yourself:

#1: News Sites

Probably one of the best places where you can find great content is popular news sites such as The Wall Street Journal, USA Today, Huffington Post and so on and so forth. If you peruse through the different categories, you can easily find industry news or content that might be related to your niche.

#2: News Aggregators

These sites usually do a good job of putting together news based on an industry or niche and is a place where you can easily find a whole lot of related content without having to do too much research. Some examples of sites that offer this service include SmartBrief, InBound, AllTop, Popurls and Stuff to Tweet.

#3: Popular Facebook Pages

Another way by which you can find great content is to like and share popular posts made by Facebook pages. If you log in to Facebook regularly, sharing their content, which you can find in the News Feed is probably the easiest thing to do. It’s also just as easy to create an Interest List of pages that you might fancy and view the content that they post from time to time.

#4: Popular and Trending Posts

Both LinkedIn and Twitter have sections that are dedicated to informing their users about what’s trending on the social media site presently. While these might not be directly related to Facebook, you can still share these popular posts, which make for more than decent content, on your Facebook page if you want to.

Filed under Search Engine Marketing by on .

August 29, 2012

Online Reputation Management and SEO Companies, Together at Last

Need to attract more visitors to your site — after a negative review about your products or services? We’ve all experienced the sting of a negative review, and unfortunately it hurts more than our feelings. Negative reviews on sites such as Yelp and Citysearch can be detrimental to the health of any business and must be carefully handled to avoid more damage. How about fighting back with some healthy dose of online reputation management? Oh yeah, that’s an integral part of internet marketing these days, mastered by some of the top SEO companies in the industry.

Up until recently, the role of reputation management was played by top PR firms. But when it comes to online reputation management, SEO companies are undertaking this sensitive responsibility and doing a good job at it, too. What makes them authorities on the subject? Dealing with search engine content is their forte, and it takes knowing the specific algorithms and dances of the search engines to either push down negative information on the web or own industry keywords – the two main tactics of online reputation management.

A negative review happens to the best of us, but coming up with a proactive way to deal with it will put you ahead of the game. Find an SEO agency (you can search for one at www.topseofirms.com) that offers online reputation management and watch them do wonders for your brand and reputation. As with any SEO practice, patience is required, which means you might have to invest in a long-term commitment, but all the hard work will be followed by a rise of positive content in search results, and more importantly (walla!) more traffic to your site.

Filed under Search Engine Marketing by on .

June 28, 2012

Penguin Update: An Interview with Pierre Zarokian of Submit Express

Pierre Zarokian is the CEO of Submit Express, a search engine marketing company. I have met him several times in industry trade shows and they also sponsor our blog. His company serves over 200 SEO clients, so I thought it would be a good idea to get his input on the Penguin update. Below is an interview I did with him about this subject.

Many people have already heard about the latest Google update Penguin. I wanted to see what you have learned so far about it.
Google actually had 2 updates. One was on April 17th, called Panda 3.5 and the other was on April 24th called the Penguin update.
The Panda update is more of a content related update, targeting sites with duplicate content and targeting spammers who scrape content. The first one was over a year ago and Google has had several updates to it since then.
The Penguin update was actually announced by Google about a month prior to its launch and they labeled it as an over optimization update. From the looks of it, it appears to be looking at many factors such as low quality links.

What specifically do you think is the Penguin update targeting?
It is too early to tell. I have been analyzing a few of our clients that were effected and also reading online blogs and forums about it. No one has a concrete answer and obviously Google does not disclose exactly what they did.
From what I can see, I think that this algo is looking at the overall back links and if it finds the majority of your back links are low quality or spam looking you might be effected.
I say this because we had some clients at the low end that had only directory type and link exchange type back links which were effected and then we had some clients at the high end who also practiced link buying, who were affected.
However, it seems that there are many sites that have these kinds of low quality links that are not affected. So Google must be looking at your overall percentage of low quality links as a factor. If you have many natural looking links in the mix and a few low quality links, then you are probably not affected.
Another thing they may be looking at is the link anchor text and if the specific keyword in the link anchor text is being used to many times vs. other keywords on your website or your company name.

What have you seen in specific to your clients that you think might be a factor in Penguin?
We had about 6 clients that were affected so far out of over 200 that we serve. This is not that bad for us given the scale of this update. I am glad that the SEO techniques that we use have not been considered spam.
One of our clients had too many doorway pages with city/state pages that got affected. These were done prior to them signing with us. We think these doorway pages may have affected his ranking. They never wanted to remove them before, because they were bringing a lot of traffic to them, until now. We have not recommended to them to place NOINDEX tags on them.
Another client was selling links on his own website on the footer. We think this may have caused his site to be affected.
A different client had some duplicate content issues from his affiliates who copied his content.
The rest of the clients had a variety of different type of back links, which need to be analyzed so we can figure out if the backlinks are the problem or not.
As I said it is still too early to tell the exact causes.

What specific factors do you think Google is looking at to find low quality links?
– Too many exact match keyword links in anchor texts
– Any footer links
– Any links from unrelated sites
– Any sponsored links that have the words “sponsored” or “advertisers” or something similar posted before it. Note that if this is stated in an image, Google will not be able to detect it.
– Any consecutive sponsored links, with no text descriptions in between the different links
– Site wide links
– Links coming from same IP’s or similar C class IP’s
– The ratio of what appear to be low quality links vs. what appear to be natural links. I.e. if you have more low quality links than natural links, then you may be in trouble

What do you suggest people that have been affected do?
If people are doing their own SEO, then they probably have an idea of what links are low quality, so they can proceed with removing a few at a time and wait a few days to see if rankings come back.
They should also review their keyword links in anchor texts and see if they have too many links for any specific keyword. Normally a company name or the domain should have the most links pointing back to their site, so if there are keywords that are pointing back more than the company name, this needs to be changed. I would recommend not to use any keyword more than 10 to 20% of your overall keyword links.
If the site effected has hired an SEO firm to do this, they should make sure to ask for a detailed link report to see what exactly the SEO firm has done. There are many SEO companies that keep their clients in the dark and never send link reports. You need to make sure the companies you are hiring discloses what they do and that they do not engage in tactics that Google may not like.

If anyone would like to contact you, how would they get in touch with you?
They can visit our site at http://www.submitexpress.com/ (which is our search marketing site) or http://www.iclimber.com/ (which is our social marketing site). They can contact me at my Linkedin profile www.linkedin.com/in/submitexpress

Filed under Google, Search Engine Marketing by on .