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April 25, 2012

5 PPC Mistakes That You Must Avoid

If there’s anything that is important to a business, it is the ability to draw in new customers. If you’re using the internet to do this, whether you run a brick-mortar or internet business, using the internet advertising model known as Pay-Per-Click (PPC), is usually the best way to go.

If done right, this can turn out to be very profitable for companies. However, there are several mistakes can be made that can make it so much harder, and result in anything but a pot of gold.


So here are 5 PPC Mistakes that you must avoid:

#1: The Lack of Geographical Targeting

Regardless of whether you are a multi-national company or a small business, it’s a good idea to keep in mind that by using geographical targeting or simpler terms, targeting certain areas where your business is most likely to succeed, you will then enjoy maximum ROI.

#2: Failing to Recognize (and Use) the Keyword Match Types

There are three Match types and they are: Exact, Phrase and Broad Match. For example, if you are using the ‘baseball hats’, then an exact match will trigger ads when the exact phrase, ‘baseball hats’ is used. A phrase match triggers ads that have the exact phrase as well as any other words matching it. Finally, broad match would also throw up results that loosely match the aforementioned keyword. Each of these types offers a lot of opportunity that PPC newbies might not get right away.

#3: Going only with Google Adwords

While Google Adwords is the preferred choice, running a PPC campaign with MSN also has benefits in the form of cheaper cost-per-conversions as well as CPCs.

Filed under Advertising by on .

February 29, 2012

What You Need to Know Before Starting a PPC Project

Internet advertising has been around for a while now with PPC being one of its most popular methods. Usually, a website owner has to host advertisements for the purpose of directing traffic to a particular website or blog. The payment is mostly based on the number of clicks that happen over a period of time.

Yet not all PPC projects are successful, and so here are few questions that you can ask yourself before you start work on one of these projects with a client:

#1: Are there any decision makers for the client? If yes, then who is it?

#2: What is the budget allocated for this project?

#3: What are the fees and terms agreed upon?

#4: What does this client consider to be a “conversion”? Where does your responsibility end when it comes to a “conversion” and generating leads?

#5: What are the goals and the timeline for this campaign?

#6: What is the reporting and communication procedure with the client?

#7: Does the client have a designer who will be able to design the advertisements? Does he or she wish to approve of the ad text and keywords that are used? Will they allow you to be the recognized expert of the campaign?

#8: Who are your client’s competitors? What information does their products or services give you about your client’s product?

#9: Has the client specified what should be or not done with this PPC project?

#10: How will the client handle the situation during the initiation period when you aren’t able to meet their goals?

Filed under Marketing by on .

July 30, 2011

Tips For Cost-Effective PPC Advertising

Pay-per-click advertising (PPC) is one of the most popular ways by which you can target customers for your products or services, and for this, all one has to do is sign a contract with any of the search engines for a particular keywords.

If people search for this particular keyword, you can sure that your website link will be the first to appear in the Sponsored advertisements. While this will cost your company, there are ways by which you can ensure that you ad pops up before your competitors and you are able to convert them into customers in the process.

So here are a few tips for cost-effective PPC advertising:

#1: Knowing your Niche

Knowing which market you belong to is the first step that you must take if you want your PPC campaign to work. For this, you must first list keywords that belong to your particular product or service. If you need assistance to make a comprehensive list, use the internet to help you find keywords that belong to your niche while also finding out how many other campaigns are being run by your competitors for the same keyword as well.

#2: Picking Low competition keywords

To say the least, PPC is not necessarily cheap is to make an understatement as the more people who click on the ads will result in you paying the search engine a certain amount per click. So it is recommended that you find variations around your main keyword that costs lesser (but are also searched for) so that you don’t end up with a bill that is way out of your budget.

#3: Write compelling ads

If you want to attract customers to your product, you have to remember that by using the PPC method, you will only get about 125 characters to sell your product or service. So you have to write an ad that is compelling enough for your target audience to read and link up with.

Filed under Advertising by on .