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SEO

April 30, 2018

An easy advanced SEO strategy for improving your inbound marketing

As skills go SEO is easy to get started in but very difficult to master. The basics can be mastered in a few hours to a few days depending on how far you are willing to go. This will involve on page optimization, quality content, link building and social media management. These are all critical to a basic SEO strategy and will hold most sites in good stead.

Experience SEO practitioners on the hand will want to take it a little further. This is where some advanced SEO tactics come in. The good news is that there are plenty of those and here we will focus on probably the easiest and most bang for buck tactic: Site Speed.

This is probably the easiest to implement out of all the advanced techniques. The first thing to do is to set up a caching plugin for your CMS. Every popular CMS has one and is very easy to setup. You can also take it a step further and use a CDN to host your content worldwide but that can be costly and sometimes unnecessary. There are also free alternatives like Cloudflare. Compress and minify as much as possible, the smaller the files, the less the compression and caching will matter. Optimize the images as much as possible before uploading.

None of this will do you much good if your hosting provider is running slow servers or has poor internet connectivity. Compare good hosts and decide on what the best performance that is affordable.

As with any campaign, a little bit of tweaking goes a long way.

 

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March 29, 2018

Tips for choosing domain names

Creative abstract global internet communication PC technology and web telecommunication business computer concept: macro view of group of color cubes with domain names on laptop or notebook keyboard with selective focus effect

The domain name and URL you choose for your web site will play a big role. The domain is often the name that visitors associate with a site and has a bearing on search engine optimization. Although a billion or so domain names are registered, there are still a lot of choices. You can even choose from 1000+ top level domains. Even with this much choice, you should be careful when choosing a domain name. Here are some tips to follow:

.COM

Any serious business should try and get the .com domain for their business. Users still trust the .com domain more than other top level domain. In some cases, users are not even aware that other top level domains exist. When the .com is not available, pick one where there is a chance that you could bid or buy it in the future.

Keywords

Try and incorporate keywords into the domain/business name. While this is only possible when you start a new business, there are situations where companies create a new product to use a different domain. Using this technique, you can have one name and domain for your company, and get the best domain name for your product.

Trends

Avoid current trends for domain names. One example of a trend is the WEB2.0 phase, where everyone was looking for domains without the last vowel. Those domains are no longer in demand and most of the sites registered during that period no longer exist. Pick a domain name that suits your site and your brand.

 

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February 15, 2018

International SEO 101

If your organization needs to operate across the world, chances are you will need to expand your SEO efforts to target other countries. There is a lot of complication when it comes to international SEO and several methods. Here are a look at a few approaches your organization can consider when targeting more than one country:

Single TLD

Your approach to international SEO will vary by industry and in some cases you will not need to do anything other than a standard SEO approach. Often, organizations that focus on a niche can get away with a single top-level-domain and one set of content to cover domestic and international SEO at once.

Subfolders

When you have country specific offices or content, you can also look at creating subfolders for various countries. The English site that targets the United States (or your largest market) can remain the root directory. Other countries will have subfolders with their two letter country codes. For example: domain.com/de (for Germany), domain.com/uk (for the United Kingdom)

Country domains

Another option is to use a country specific domain for each country you want to target. However, the problem is that unlike the subfolder method above, your country domains will not get automatic authority from your main domain. You will need to build authority and get backlinks for each of your country domains.

Before you look at international SEO, explore all the options and find which approach is the best for your organization’s vertical.

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November 11, 2017

Why you should still get no-follow links

Every webmaster dreads seeing the “rel=nofollow” tag when they get a link. They believe there is no value from the link. Also, they tend to ignore websites and publications that have the policy to use no-follow for all external links. However, there is evidence that no-follow links provide benefits regarding SEO and traffic.

Brand

Rather than ignore sites which provide no-follow links outright, look for those that will provide exposure for the brand in the right market. All you need is one no-follow link from a top-tier publisher to see the difference. For example. A link from Buzzfeed can increase your organic traffic, referral traffic, social shares, and even sales. It can be hard to get links from sites like Buzzfeed, but every niche has top-tier publishers looking for content and stories.

Outreach

Also, sites that have no-follow links are more open to working with sites on articles because they know its not for link-building. You can make sites with no-follow link policies a part of your outreach efforts. People look down on spam and link-building so much that they openly welcome anyone that wants to work together without the benefit of that link equity.

Follow

There is another reason that you should look for no-follow links, and that is Google. The official statement from Google on no-follow links is “In general, we don’t follow them.”. The statement implies that in some cases, which they do not explicitly state anywhere, that they do follow and provide link equity from external links.

 

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April 8, 2017

Google: it is unlikely mobile-first index will launch by the end of the year

phone in hands with business tags

Article written by : Internet Marketing Showtime

In November 2016 Google launched their first experiment with a mobile-first index. While there was no announcement, comments from Googler’s on the mobile-first index team indicated that they expect the launch to be towards the tail end of 2017. However, that does seem unlikely to happen now. At the Next10x conference, Garry Illyes from Google said: “that’s unlikely to happen, at least fully.”

The mobile-first index is the same Google index optimized entirely for mobile devices. With this index, Google will only index content for mobile devices and rank them accordingly. This way, a search on a mobile device is likely to be more context relevant. This index is supposedly going to use mobile metrics more heavily. Mobile design, responsiveness, page load speeds and navigation will all play a part. Sites that do not have a mobile site will see their desktop site ranked the same as before. However, there is a chance that sites with mobile content will rank higher.

This change had a lot of companies, webmasters and optimizers worried. Fortunately, with this delay, anyone who has not setup a mobile version of the website or has a re-design in the works has more time to complete the implementation.

With the majority of search traffic coming from mobile devices, a change in the index that so heavily favors mobile content could mean big changes to rankings.

Filed under digital marketing, SEO by on .

November 23, 2016

Running web apps on Microsoft Azure

wmseo NovThe most common use of the cloud is for running websites and applications. When it comes to Azure, this can be done with a virtual machine or as a web app. The virtual machine route will require administration and maintenance of the server. This is fine for a single server application, but this will become tedious at scale. This is where the web apps come in.

Web apps on Azure are a managed environment that does not provide access to the admin interfaces of the platform it is running on. Once a web app is up and running, it can be given more or less in terms of computing resources. Alternatively, to counter growth, additional instances can be started and stopped when required. Web Apps supports .NET, PHP, Node.js, Java and Python along with SQL Database and MySQL.

For applications that will need to support lots of users and automatically scale instances up and down, there is Azure Cloud Services. This is designed for scalable, reliable and low-admin applications and is perfect for Saas (Software as a Service) providers. Unlike web apps, these are VM’s which you can access but unlike the standard VM, the patching, updating, and restarts are handled by Azure.

It is clear which roles will be required for which type of application. However, for websites, unless there is a certainty, start with a web app and then proceed to migrate to cloud services should be requirement exist. Any server based role will likely need a virtual machine.

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September 23, 2016

Reasons why your e-commerce SEO is failing

wmseoOne of the sad realities of selling products online is that in order to succeed at e-commerce, you need to be good at or have good SEO. According to PracticalCommerce, approximately 80% of e-commerce stores fail. There are varied reasons for this, from poor marketing to poor image quality but one of the standout reasons is a lack of traffic. This is where a lack of SEO comes in. Here are a few of the SEO related reasons that your e-commerce store is lacking traffic:

Architecture

There is a general rule that every page on your store should be within three clicks of the homepage. In fact, the fewer the better. Some stores place product pages too deep within the structure to get any link value or clicks.

URL

Another issue is URL structure. Long and nonsensical URL’s should be avoided. They should be readable and not too long. An example of a bad URL would be http://www.site.com/en-gb/productid/a/144534 while a good page URL would look like http://www.site.com/phones/galaxys7. The same goes for category pages which should look like http://www.site.com/phones.

Duplicate Content

This is one of the easiest SEO concepts to understand but is something nobody seems to take seriously. Most e-commerce stores have plenty of duplicate pages. A prime example would be getting to the same product page with more than one link. These should be checked and cleaned up as soon as possible.

 

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