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July 26, 2018

PPC trends to watch in 2018

There were some big changes and trends in PPC during 2017. However, looking forward, we see the potential for the following trends to take centerstage in 2018:

The Google-Amazon rivalry

The multi-front way between Amazon and Google will intensify in 2018. Amazon is building an advertising portfolio so it can challenge both Facebook and Google with programmatic ads in the display and video markets this year. Amazon already competes with Google product search and will eventually pull ahead thanks to the increasing number of searches on the retail giant’s website. Google, on the other hand, has several products in the works that aim to hit Amazon at different segments.

Visual and voice search

Voice search will take a leap in 2018 with proper full sentences in both questions and responses. Google has the upper hand with the technology buy Amazon still has a larger presence in the household. Amazon has a sizeable lead in the home smart speaker market, both regarding units sold, and third-party support for Alexa.

The dark horse will be visual search, with products like Google Lens and Pinterest Lens potentially driving sales for both companies. Amazon and Apple don’t have a competing product yet, which puts Google especially, potentially several years ahead of its rivals.

AI

The way we work will change with the increasing use of artificial intelligence and machine learning. More and more tasks in paid search will use automation driven by machine learning. The shift toward intelligent automation will make paid search managers lives easier, opening up more time to focus on other efforts.

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February 18, 2015

3 Social Media Habits That Can Make a Difference to Your Marketing

Are you looking to improve social media productivity and energize your marketing in the process?

For this, your daily activities can distinguish your from your peers – your habits, that is.

Conversationprism

That said, here are 3 social media habits that can make a difference to your marketing:

#1: Focus on a Purpose Beyond Profit

Thinking more about giving back can really touch the hearts of your audience. This, in and of itself, can help start a business, with one example being Tom’s Shoes. For this, create a calendar that incorporates a culture of giving back and this could be time in your community. Finally, decide how social media can help you spread the word about your ‘giving’ campaign.

#2: Determine What Your Customers Crave

Knowing what your customers crave for is extremely important to stay ahead in business. For this, you have to be forward-thinking and one idea that can help you to meet this objective is to understand neuromarketing better. The market research reveals what products customers are more likely to choose and why. A number of businesses have used this study to their advantage even if it is hardly considered a new field in the marketing world.

#3: Connect & Collaborate

Top marketers are always learning and connecting with leaders in their field, until they establish themselves in the same industry. At all times, work towards finding out what matters to your market while continuing to share your expertise, ideas and experience with people in the same field. You can use tools such Sprout Social, Followerwonk or even Traackr to connect with people who share the same purpose with you and are leaders in your industry.

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December 11, 2014

3 Principles of Brain Science to Use in Social Media Ads

If you’re concerned in getting more attention with social media, then it’s a good idea to create them using principles of brain science.

This is for the simple reason that these principles shed light on what the brain pays attention and what keeps that attention.

So, here are 3 principles of brain science that you can apply to your social media ads:

#1: Integrate mystery with uncertainty

Our brains love a good mystery and which is why this principle should be taken seriously since your it won’t lose focus if it can’t understand something. In terms of your social media ads, you can create a mystery and to solve which, you will be compelled to click the ad. Another way to get attention is the creation of anticipation. Some successful car companies use this in their marketing ads and which is something that you can try to use as well.

#2: Use Motion in the form of GIFs or Video

It’s vital that you use GIFs for your most important social media ads as they will draw attention like no other type. Google+, Tumblr and Twitter allows for these types of pictures to be added. As for Facebook, you can add autoplay videos or even simple images that display motion.

#3: Share picture with Neutral faces

Our brains are attracted to faces and especially ones with a neutral facial expression. What this means is an expression that conveys a sense of ambiguity and which leaves the reader guessing what the model is trying to feeling or thinking. That said, it’s important to not make it too ambiguous but keep it interesting enough to capture (and keep!) the attention of a six year old.

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August 16, 2014

3 Ways to Add Personality into Social Media Marketing

Infusing a bit of personality is very important if you want people to see the real you in your social media marketing efforts.

Of course, it’s not easy to be professional while also being you but you can be both in regard to online marketing.

#1: Compelling visual content

Social media marketing is all about creating compelling visual content. What it does is give you an opportunity to show off who you really are. Just make sure that every image you create aligns with your online personality.

In other words, if you are a carefree person, don’t post images that have you in a tie and suit. Sending mixed message can confuse people about who you are.

#2: Talk about personal experiences

One way to do this is by a newsletter where you can share your personal experiences with people who trust you enough so as to give you their email addresses. But that’s not all – you can share these stories but also connect them to your product or service. In the end, people who receive this letter will look at you more as a human being rather than a salesman or saleswoman.

#3: Be consistent with content

If you maintain both a blog as well as social media, then it’s a good idea to remain consistent with what you post. In other words, ensure that your tone remains the same with different kinds of social media platforms. Of course, it’s definitely important to figure out what kind of tactics you will use for each platform if necessary.

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July 16, 2014

3 Ways You Can Generate Leads Using Facebook

Even though a number of people are expressing displeasure with Facebook Ads, one can still bring more profitability to their business using this social media tool.

Just a few adjustments should help you with this too. That said, here are 3 ways by which you can use Facebook to increase leads:

#1: Avoid hard selling

When you scroll down the News Feed, you will find that among all the posts, an ad sticks out like a sore thumb. Most Facebook users are more likely to click a subtle ad that offers a link to a useful article as opposed to the landing page of your site

One way to create your ads is by adding friendly and humorous posts with a clear call-to-action at the bottom of the post.

#2: Use clear CTAs

One of the best ways by which you can grow your email list is by displaying an interesting header that offers value, a colorful image and a strong call-to-action that is clear to carry out. In a number of cases, one way to create a clear call to action is to ask them to sign up for your newsletter. One this that you must keep in mind is that subscribers aren’t enthusiastic about giving away their email address so it is a good idea to give them discounts, giveaways or even access to important information for them to succeed.

#3: Design your cover photo carefully

According to eye tracking, a study which analyzes what people look for most on a web page, it has been found that the top 1/3rd of the page is viewed by most if not all people. Not surprisingly, this finding also applies to Facebook pages too.

In other words, you have to design your cover page in such a way that it finds leads which could include a logo as well as a picture of what they’re offering.

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June 16, 2014

3 Social Media Trends For 2014

It’s probably a good idea if you’re curious about the social media trends for 2014.

Keeping this in mind, the 2014 Social Media Marketing Industry Report which interviewed about 2800 marketers and more reveals some of the latests trends in the process.

#1: The Written Word is Still the Most Important

While there might be a number of changes, social media marketers have said that original written content remains most important. This is followed by visual content and even original videos too.

One indication of this is the recent move by LinkedIn to open their publishing platform for people to prove themselves as thought leaders. It’s clear that this social media network recognizes the power of the written word.

#2: Biggest Challenge is Determining Social Media Tactics

A number of social marketers (almost 91%) as the question as to which social tactics work best. While that might be a valid question, the real question is how we can be interesting enough so that people are talking about us.

In other words, if you’re boring, why would people be interested in engaging with your brand.

Think about that before you proceed…

#3: Understanding Social ROI remains a challenge

Measuring social ROI continues to be an area where only 37% of marketers can measure their social activities while another 35% aren’t sure but 28% cannot come up with any measurements at all.

However, this doesn’t mean that using this marketing channel is not a good idea but requires one to set things up in a such a way that the data can be defined, at your disposal and clearly measurable.

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May 16, 2014

3 Browser Extensions to Improve your Social Media Marketing

There are a number of ways by which community managers can ensure more productivity with the social media options that they have.

One such option includes browser extensions, and which for all practical purposes, will turn your browser into social media machine that is, as mentioned earlier, as productive as possible.

That said, here are 3 social media browser extensions that can improve your social media marketing:

#1: Use Instagram directly from your browser

It’s annoying to use both web-based version as well as the Instagram app since you have to not only constantly sign in but navigate with a lot of difficulty. For this reason, it is a good idea to install the third-party extension for Chrome. You can easily avoid the prior two options mentioned.

#2: Schedule Content for publishing

One of the best tools to use for publishing is Buffer where you can set pre-determined times for the same. All you have to do is sign up for a Buffer account, add the content you want to share in your Buffer queue and then pick when you want to publish it. As for picking the networks, click the Buffer logo after you’ve installed it, and then select the apps and networks to post it to.

#3: Analyze Twitter profiles

If you want to know more about Twitter account as well as its performance, Riffle is probably one of the most effective tools to use and which turns your browser into a Twitter Analytics platform. A number of stats can be obtained when using this tool such as real-time engagement, activity stats, top URLs, mentions, interests as well as hashtags shared as well. In fact, Riffle has about 15 integrations in all – dedicated to the Twitter platform.

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