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February 14, 2017

The two most important technical skills for digital marketers

HTML and CSS code developing screenshot. Abstract web site source listing on black background with colored syntax

Article written by : SEO Dictionary

What exactly is a technical skill? Is SEO a technical skill? Not really. Personal Finance and Job site, The Balance defines a technical skill as Technical skills are abilities and knowledge needed to perform specific tasks. They are practical and often relate to mechanical, IT, mathematical, or scientific tasks. Some examples include knowledge of programming languages, mechanical equipment, or tools.”

The demand for technical skills in marketers is growing. A survey by Mondo found that nearly all of those surveyed think the role of the marketer will continue to move away from the traditional model. Going even further, they predict that by the end of 2017, more than half of digital marketers hired will have technical backgrounds.

Here are two of the most technical skills marketers will need going forward:

Front end:

Working knowledge HTML, CSS and Javascript is a must. Also, knowledge of how other web related technologies and development platforms will be useful. For example, marketers should learn to basics of JSON, Java, SQL, etc. The more technical knowledge, the better, even if it does not involve hands-on experience.

Visuals:

The gold standard of graphic design software is Adobe Photoshop which is part of Adobe’s Creative Cloud. Knowing how to use this software has two benefits: Firstly, you will understand what is possible and what limitations exist. Secondly, you can use it to design wireframes and rough designs for the designers to use as a basis for the design.

There are more technical skills that marketers will find useful. However, these are the main two that will benefit a marketer in almost any industry.

Filed under Internet, Marketing by on .

January 3, 2017

Three signs you need a content marketing strategy

Article written by : Social Media Power

content marketing strategyThere is a lot of potential in content marketing. It is one of the best methods of marketing to come out of the internet age. However, done poorly or half-heartedly, it can result in a lot of frustration. Here are three signs that your content marketing strategy is in need of a rework.

Traffic issues

It is one thing to have the best content in the world; it is quite another getting people to find it. The first step is to follow basic SEO. The second is to gain an understanding of what channels work for promotion in that industry. Think like an end-user looking for this content, and then promote it on those channels.

User interface

A website that shows the exact same material and page layout to every visitor will not inspire brand loyalty. A survey found that sites that personalize web content saw an increase in conversion as high as 19%. Sites need to personalize content and recommendations to the individual user. Personalization can take many forms, but most often the changes are based on location, the device, time of day and previous visits.

Subscriber numbers dropping

One common mistake made by marketers is self-promotion. The content should be mostly educational and of practical use to the visitor. It should only be slightly promotional. It should address their concerns and provide solutions related to your products and services.

Filed under Content Writing, Marketing by on .

September 10, 2016

Prepare for 2017 with these Trends

2017California search engine optimization strategies businesses can employ to catch the attention of click-happy searchers involve more than just selecting the right keywords and phrases. It’s just as important to be mindful of the latest SEO trends.

Social Media Content is King

Search engines will continue to place added weight on content posted to social platforms. Facebook has already embraced this trend with Instant Articles, which allows for faster access to relevant content.

Video Rules

California SEO should definitely include video since it’s what more than 60 percent of Google searchers look for already when browsing. Content with video also means a higher click-through rate — a boost of 40 percent, according to some estimates.

Local Matters

More than half of all mobile searches are conducted with the hopes of finding something local. Embrace this trend with geo-specific info in your content and make sure your business info is consistent and accurate in directories.

Mobile-Friendly Isn’t an Option

SEO efforts aren’t going to be effective if your site isn’t designed for the growing number of mobile searchers out there. Four out of five consumers already use smartphones to shop.

Long-Tail Keywords for Voice Searches

Don’t forget to account for voice-activated searches in your SEO strategy. Long-tail keywords are more effective for this purpose since people tend to use more than just one ore two words when speaking a search request.

While an effective CA SEO strategy should include some of the trends mentioned here, it’s also a highly personalized process that’s based on your specific short-term and long-term goals and factors such as your dependence on online revenue.


Sticky Web Media is a California SEO firm specializing in Web design and search marketing. Learn how to get your website to rank better at Sticky Web Media.

Filed under Internet, Marketing, Search Engine Marketing, SEO by on .

June 30, 2016

How Mobile Affects SEO

smartphone-seoIf you run an online business, then you might be wondering how to implement an effective search engine optimization strategy so that you can get more targeted visitors to your website. But search engines are always changing their algorithms, and you must keep up with the latest trends if you want to rank well. A good search engine optimisation agency will tell you how the popularity of mobile devices impacts your SEO efforts.

Mobile Friendly

The goal of any search engine is to provide users with the best possible experience. Because more people are now surfing the web from their mobile devices than ever before, search engines favor websites that are mobile friendly. So, any search engine optimization agency will tell you to ensure you have a mobile version of your website when you want to rank on the first page of any search engine.

Efficiency

Many mobile devices have limits placed on how much bandwidth they can use in a given month. Websites that have a lot of graphics and videos can quickly cause mobile devices to reach their data limit. So, if you want the mobile version of your website to rank well, then you must take steps to ensure it does not consume too much bandwidth.

Final Thoughts

No matter how tempting, you must never overlook the importance of optimizing your website for mobile devices if you want your SEO efforts to pay off. A search engine optimization firm will help you stay informed about the latest mobile trends so that you can get the best possible results.


Sticky Web Media offers content marketing solutions. The Search engine optimization agency, based out of Los Angeles, is one of Inc. 500’s fastest growing companies.

Filed under Marketing, SEO by on .

May 8, 2015

3 Ways to Promote Your Business At No Cost on Twitter

In a recent Twitter report, it was found that 35 percent of users use this social media service to find discounts and company promotions they can benefit from.

What this points to is a business opportunity for small businesses who cannot afford a full-scale paid promotional campaign.

This is where Twitter comes in and where these small businesses can market themselves at literally no cost.

So, here are 3 ways by which you can promote your business for free on Twitter:

#1: A “Twixclusive” Offer

This is an offer that is exclusive only on Twitter and which will make your followers feel special. There are three ways you can use this to promote your business. One, limited-time discounts and special offers as well as videos and photos that gives them an inside-look of your business. Q&A sessions are also another way by which you can create interest in what you have to offer.

wmseo

#2: Try a “Flock to unlock” Campaign

This campaign provides businesses with a way to encourage customers to perform a certain action so as to reveal a special deal. One example would be to request potential customers to visit your site and provide feedback. This will help you determine which color or style that they like best. Inform your customers of the action that they must take to unlock the deal. When you have reached your target (say, a certain number of retweets), then you can reveal the deal to your customers.

#3: Promote Cultural, Sporting and Industry or Seasonal Events

A smart way by which you can generate interest about your business is by promoting sporting, industry, cultural or seasonal events. For example, you can start conversations on Twitter by talking about industry trade show events or even seasonal events such as Mother’s day, graduation or even Thanksgiving too. Sporting events like the Oscars, the Superbowl or even the World Series can be used as well as local or state events where you live.

Filed under Internet, Marketing by on .

March 6, 2015

Email Marketing in a Mobile World

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Written by eTargetMedia.

 

The number of people who use their smartphones (or even their wearable technology in the coming months) as their primary means of checking email will continue to grow over the course of 2015 and beyond.

As an online marketer, this means that it’s more important than ever for you to create emails that grab people’s attention immediately. This starts with a great subject line and goes from there. Because mobile readers might have less screen space than people on a laptop or desktop, there’s a greater chance that part of the subject line will be cut off. Understand this when you are marketing to mobile users and front-load your subject line with an eye-catching phrase or statement.

Marketing to mobile users also means that you need to understand their path for completing a sale. In the majority of cases, people still feel more comfortable making a large purchase from their home computer rather than using their mobile device. In these instances, you’ll want to create an email that encourages them to open it up later when they are at home. But for certain things such as apps, people are more likely to be comfortable with purchasing directly from their mobile device.

Digital marketing companies such as eTargetMedia recommend that you create a layout that is light and free of clutter, with large buttons that are easy to read and click on even with the limited screen space of a mobile device.

eTargetMedia helps companies of all types create impactful digital marketing campaigns. They specialize in targeted campaigns with measurable results.

Filed under Advertising, Marketing by on .

May 16, 2014

3 Browser Extensions to Improve your Social Media Marketing

There are a number of ways by which community managers can ensure more productivity with the social media options that they have.

One such option includes browser extensions, and which for all practical purposes, will turn your browser into social media machine that is, as mentioned earlier, as productive as possible.

That said, here are 3 social media browser extensions that can improve your social media marketing:

#1: Use Instagram directly from your browser

It’s annoying to use both web-based version as well as the Instagram app since you have to not only constantly sign in but navigate with a lot of difficulty. For this reason, it is a good idea to install the third-party extension for Chrome. You can easily avoid the prior two options mentioned.

#2: Schedule Content for publishing

One of the best tools to use for publishing is Buffer where you can set pre-determined times for the same. All you have to do is sign up for a Buffer account, add the content you want to share in your Buffer queue and then pick when you want to publish it. As for picking the networks, click the Buffer logo after you’ve installed it, and then select the apps and networks to post it to.

#3: Analyze Twitter profiles

If you want to know more about Twitter account as well as its performance, Riffle is probably one of the most effective tools to use and which turns your browser into a Twitter Analytics platform. A number of stats can be obtained when using this tool such as real-time engagement, activity stats, top URLs, mentions, interests as well as hashtags shared as well. In fact, Riffle has about 15 integrations in all – dedicated to the Twitter platform.

Filed under Marketing, Social Media by on .