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Reputation Management

July 5, 2017

Reputation management: Bulletproof your business

It is almost certain that at some point or the other, every business will face some form of reputation crisis online. It is worse when you do not expect the attack. Your business is smoothly running along, and then suddenly sales fall off a cliff. Further investigation shows that there is a negative review that is ranking above your sales page and spreading on social media. It really could happen to you.

Every company believes that they are immune to such reputation issues. Unfortunately, they do not realize the damage an attack can cause until it is too late. The good news is that with proactive reputation management, you can protect your company against any future reputation issue.

Here is a checklist for proactive reputation management

Website – The first and most important item on the list is to have a website. Without a website that is the official home of your brand, negative items will rank freely. Optimize the site and content for search engines and get as many links from businesses that can convey a sense of authority.

Business presence – Establish a presence on all social media platforms. It helps to register early and prevent any other party from taking the official name. Cross promote the content on your website on the social media platforms and engage with customers as much as possible. The list of social media properties includes LinkedIn.

Setting up the above recommendations isn’t a guarantee that you will not fall prey to negative content online. However, it does give you the tools and authority to combat attacks on your reputation online.

 

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June 13, 2015

4 Writing Resources To Set You Apart From Your Competitors

Content is king. Good writing is priceless. There are resources that can help you with this. The results: generate inbound traffic to your site. Most of all, help your business stand apart from the competition.

That said, here are 4 writing resources that can help you do just that:

wmseo1: TagCrowd

This tool helps you visualize word frequency. If you want to know what kind of content would please your audience, this tool can help you. For this, take a relevant appealing article link and add it into the web page URL Field. This will throw up topics which you can create content from. That said, words used more often appear larger than others.

2: Wordle

Not different from TagCrowd, Wordle also creates word clouds. When you enter a search term, it looks for keywords that you can use. Apart from that, it also searches for specific locations too. Also, you can experiment with layout and colouring. Once you get it just right, you can use it in a social media post or in a blog. This tool is completely free of cost.

3: Draft

At a fee of $39.99 for 12 months, a writer created this tool for other writers. Without a doubt, it will take your writing to the next level given the features it has on offer. Some of these include version control, copy-editing and comments. Transcription tools, cloud sync and comparing old work is also offered. Other advanced features include Github style Markdown, to-dos and Analytics. Best part: all you need is a browser.

4: Hubspot’s Blog Traffic Generator

This tool will not cost you anything. All you have to do is add three words or phrases. After this, the blog traffic generator will throw up a list of blog post titles.

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November 15, 2013

Top 2 Websites To Improve Your Online Reputation!

brandyourweb
Today, consumers are cleverer than ever. While businesses used to manage their reputation with the help of advertising, they’re now discovering that word-of-mouth advertising is on the upsurge thanks to virtual tools such as social media and native review websites. The following article will take a close look at the best used practices of social media and describe how they could aid any business to recover its reputation.

Twitter

Twitter is an effective tool which allows businesses to manage the conversation as it relates to them. When a business creates a fresh post, or a tweet, its followers see it instantly, just like a press release. One disadvantage to such instantaneousness is that if a business makes a tweet which it regrets, for example a violent tweet or one which imprecisely defines a product or its cost, the damage will already be done. At such point, the lone option should be damage control, which normally will not be sufficient to keep a company’s reputation undamaged. For such reasons, numerous companies favor not to risk creating a reputation-damaging blunder and instead prefer to outsource.

Facebook

Facebook is another useful tool for establishments as it allows a business to link with its greatest loyal consumers, who select to like their respective pages. Businesses could use their Facebook page in order to post videos or pictures of fresh products, and even share info about how the enterprise supports the public. However, companies must check their page frequently. If a possible customer asks any question on the business’s page and doesn’t receive a speedy response, research have revealed that they’ll start losing interest in dealing with such company. Furthermore, former consumers could use a business’s page to post criticisms or info which damages the establishment’s brand. A business should constantly monitor its profile in order to ensure that its reputation doesn’t take a smash. As most companies lack enough time, familiarity or resources with social sites in order to monitor their profile, they regularly outsource such task to a well-established online reputation management company.

Additionally, there are much more social media choices available for businesses in particular industries. Nevertheless, a weakly managed social media account is likely to do more damage than good, just like undesirable content which spreads on social websites in order to damage the establishment’s reputation. In order to keep from ruining its status on various social media websites, a business must hire a well-established online reputation management organization.

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