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social media marketing

April 9, 2012

Social Media Marketing Strategies You Can’t Go Without

Social media marketing is the practice of promoting your company, its products, and its services to an online community, preferably your target audience. However, creating social media profiles on sites such as Facebook, Twitter, and YouTube, provides more than promotion. The main reason why companies rely on social media marketing is because it helps them engage with their target audience. Through social media, a company can gain trust and a loyal following.

Social media campaigns can also help companies build and preserve their brand name. Through the development of profiles on popular social networking sites, companies can create branded places on the web, making it difficult for other companies and cybersquatters to steal their brand name.

Another reason why companies use social media is to increase visibility of their site and gain traffic. Creating company profiles and links on social networking sites can also help to boost link building and search engine ranking efforts. Finally, if you want your business to rank well in Google Local/Maps, social media strategies are a must. Google and other search engines look for company address mentions on the web as a “trust factor” and ranks sites higher the more they are mentioned.

Your internet marketing campaign is not complete without the right social media marketing strategies. However, before you can even begin to benefit from the wonders of social media marketing, you will need to create profiles on popular social media sites, such as Twitter, Facebook, YouTube, and LinkedIn. (There are hundreds!) iClimber offers social media profile creation and marketing services customizable to the needs of your business.

Filed under Social Media by on .

March 12, 2012

4 Tips to Optimize your Social Media Content

Gone are the days when SEO and social media did not mix. If you take one look at Google and Bing these days, you’ll also know social media content are also a part of the search results that are thrown up these days.

This makes it important for social media experts to pay closer attention to SEO especially if they want to direct traffic to their pages over the internet. For this you’ll have to think like an SEO experts as well.

So here are steps by which you can optimize your social media content:

#1: Keyword Research

Use the Google Adwords Keyword Tool in order to look for keywords that your customers might be looking for. When you use this tool, look for the number of searches as well as the competition which ranges from medium, difficult and use them in your social media content.

#2: Use Social Segments for Tracking

Make sure you set up tracking for social segments in Google Analytics so that you know what’s happening in terms of numbers.

#3: URL Shorteners make a difference

Using a URL shortener will provide additional traffic to your site along with the usual amounts of traffic as well. Just make sure that you use a service that also makes a provision to be able to track the traffic that comes in to your site.

#4: Make sure your content can be linked to easily

Building direct links to your site is important. One of the ways by which you can increase traffic is by adding buttons such as StumleUpon, Facebook and Twitter. A simple way to handle this is by making the link to your page available so that people can share wherever they would like.

Filed under Search Engine Marketing by on .

November 15, 2011

5 Social Media Marketing No no’s

The number one rule in social media is for businesses to mind their manners. Yes, that’s right! It’s not about pushing their products or services using this medium right away.

No, there’s no getting rich quick using social media but instead it is a tool that you use to interact with customers to build relationships and offer them your products or services in the near future – politely.

As most experienced companies would know – it doesn’t happen immediately. Taking a hurried approach will only ensure that the organization gets ‘negative publicity’, whether a large or small business.

 So here are some social media no no’s that business should be careful to avoid:

#1: Interact and get to know others

It’s not just about your products or services. More importantly, social media should be used to get to know others through interaction. Not just a medium which you use to push your product or services. This won’t work – not now, not ever.

#2: No Spamming. Period

Just because we have to get through spam in our email inboxes that doesn’t mean that it is permissible especially with social media. Don’t even try it using social media or else you’ll be out of the game in no time.

#3: Inconsistency won’t get you anywhere

You have to be a regular participant when using social media. Logging in once a week or month just won’t do. That is why it is important to hire a consultant or dedicate resources for this.

#4: Avoid being a know-it-all

Having the willingness to learn from others can be a big plus. Snobbery won’t work in this medium – not for one bit, especially when feedback comes from your customers.

#5: Following no one

If you want to be followed, you’ll have to do the same. There’s no other way, and not doing so, defeats the purpose.

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October 20, 2011

Tips to Become a Better Social Media Marketer

Being an effective social media marketer is difficult because no matter how awesome your strategies are, the results are in the numbers i.e. increasing the amount of traffic to your blog and website. So here are a few simple tips that will help you become a better social media marketer:

#1: Use the right social media sites

While there are several social media sites that are available, not all of them will suit the purpose for which you are using social media networking for. Depending on what the situation is, you might either try large sites like Digg or StumbleUpon or niche-related social media sites.

#2: Use these sites constantly

One thing with social media is that you have to use it constantly to know what works and how to get the most out of the site where the focus should be on getting to know other consistent users and using the best practices that they offer as well.

#3: Create content that is of ‘value’ to your readers

It’s important to understand that in using social media, you have to create content that is considered to be of value to your audience – the regular social media users. Topics that include news, lists, photos, controversy and valuable information should be a top priority for both your subscribers and social media users as well.

What you must remember that without networking, it will be impossible for you to get your content across to as many people as possible. So, this aspect of using social media is just as important.

Filed under Advertising, Marketing by on .

October 10, 2011

What You Need to Know About Social Media Optimization

It’s not enough to just choose the right social media network for your quality content. You’ll have to submit it as well. But is that where it all ends?

This is hardly so, because the next stage is often the one which determines the success of your social media campaign.

So here are a few things that you need to do right after you’ve made your submission:

#1: Ensure that you participate in the conversation

Comments either to support or debate a particular point of your submission are where it all begins. Don’t forget to participate in the conversation because adding your point of view as the author always counts for a lot. Being able to rate comments will also result in how your post is perceived, so this is something that you have to look for.

#2: Ask people in your network for help

It isn’t such a bad thing to ask your friends for help especially if you need to get your ratings up. All you have to be careful is not to annoy them to raise your ratings time and time again. You must understand that there is a fine line of asking for help and abusing this right over and over again.

#3: Use the networking features of the community

Using the networking features of the community is the next thing that you should do since it will not only present your post to your friends but also to other users of the community. This will not only spread the word but help you find support for what you intend to convey.

Filed under Search Engine Marketing by on .

October 2, 2011

3 Common Limitations of Social Media

Bloggers normally place a lot of emphasis on generating traffic from social media. In most cases, this focus helps you to generate impressive stats in terms of volume and creates exposure for your blog there are certain limitations with sourcing traffic from social media.

So here are three common limitations that you must be aware of especially if you are looking to build traffic by using the power of social media alone:

#1:  Social media traffic is not the best way to make sales

If you are selling a product, statistics have shown that the only a tiny percentage of visitors will buy a product or service that is being offered. However, you can and should use social media to get their attention.

What this does is not only increase the traffic to your blog but it improves your search engine rankings! So it’s an indirect way of helping you getting sales but no more than that.

#2: Not a source for long-term or repeat traffic

The truth is that if you wish to generate traffic using the medium of social media, you might be very disappointed as the traffic is only generated for a few days after which you will have to publish new content to generate more traffic. Social media is not necessarily a medium for long-term or repeat traffic.

#3: Great content is a must

No matter whether you have a strong network of friends who will vote your submissions repeatedly; great content is imperative, as the former approach of getting them to do a favor for you won’t last very long. And most bloggers are aware that it’s only once in a while that they are able to produce ‘great content’.

Filed under Search Engine Marketing by on .

August 5, 2011

Three Social Media Marketing Predictions for 2011

If there’s anything that’s true about social media marketing, it is the amount of money that is being spent on it. Yet the return on investment in social media marketing is so poorly understood. Social media marketing is still inits infancy and we will see big changes to the landscape in the years to come.

Here are a few predictions that will impact social media marketing in a big way this year:

#1: Youtube will beat Yahoo as the second largest search engine in the world
More and more people are interested in watching video instead of doing text searches. Youtube will quickly become the second most used search engine.

#2: Email will make a comeback
One of the biggest reasons why email addresses (as opposed to social media) are such an excellent investment is because people who use them rarely change them. Social media has become so saturated that messages are often lost.

#3: Large companies will spend money on ‘vanity’ metrics
Most experts believe that there is very big difference between vanity and actionable metrics, and one of my predictions for this year will be that large companies will waste a lot of money on vanity metrics that will do them no good. Therefore, it’s important for companies using social media to understand which metrics count in terms of their company’s performance and which don’t.

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