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December 3, 2016

Rich animation usage in web design

Article written by : The Great American Small Business Challenge

wmseo DecAnother user interface paradigm that has grown thanks to smartphones and faster connections are rich animations. It makes the experience more interactive and entertaining while providing functional feedback to the user. The animations need to be placed carefully so that it enhances rather than takes away from the user experience. Animation on websites can be classified in two ways:

Large animation

Unlike small-scale animation described below, these are used for interaction purposes. A basic example would be a hidden menu which appears with a large page shift animation. Another would be where content changes when the mouse cursor hovers over a selection. While not exactly an animation, even the usage of slideshows and galleries to show multiple sets of photographs falls into the large animation category. The most striking example is the background animation. PayPal uses this to good effect.

Small scale animation

These are small animations in size and are used to convey an action of some sort. An example would the loading animation. Depending on how it is used, this can be a progress bar, a spinner. Another example would be motion animation where a product or service is shown in motion on the website. Look carefully the next time you browse and you will a lot of examples of small-scale animation usage.

Most other animation techniques actually use a combination of the two to both lead up to and enhance the larger animation.

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March 10, 2012

Top 3 Mistakes to Avoid in Web Design

One of the simplest rules in web design is the fact that a website has been designed for its users. While there are several designing errors that have been committed for a long time now, the ones that deter users from having a pleasant experience when they visit a website is the worst of the lot.

So here are a few errors that are considered to be web design no-no’s and that should be avoided at all costs:

#1: The Lack of Simple Search

Search engines these days accommodate for the usual typos, hyphens, plurals and so on and so forth in trying to get at what the user is looking for. There shouldn’t be any reason why searching for information at a particular site has to be difficult. Ensure that a simple ‘Search’ box is available at your site.

#2: The Use of PDF Files

One of the most irritating instances when one browses is when they come across a PDF file as it completed breaks their flow. Most of the time, PDF documents on the web will display as tiny fonts and the functionality of smooth scrolling is compromised. So, avoid PDF files and stick to web pages.

#3: Too Much Text

When a user opens a web page and finds a large block of text, the task of reading become arduous, painful and boring, to say the least. Remember that you are writing for the web and not for print so using methods such as sub-headers, bulleted lists, short paragraphs and a simple writing style is the best way to go.

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July 20, 2011

Web Design: A Brief Look

Web design is an art. Like all art forms, it requires practice, skill and patience to perfect. Individuals who design websites know little tricks to create the perfect webpage for clients. But what if youve never designed a web page before. How would you design and market the information found on the site? Before you run off and design your own website, you may want to understand a few things in order to create a great, “Search-Engine Friendly” website.

What is a Search-Engine Friendly Website?

When you hear the phrase, “Search-Engine Friendly”, it refers to a search engines ability to easily locate a website using certain keywords and phrases found within the text. If a website does not use noticeable keywords in the text, a search engine will have a difficult time locating the site.

If you are experienced with HTML, you should have no problem understanding the requirements for creating a “Search-Engine Friendly” website. Those less fortunate may need to hire a company that provides SEO services to help optimize your code to build a search-engine friendly website.

What to Look For

1. Once your website is complete, you want to check your HTML code for any errors that may appear. Remember, search engines use keywords found on your web pages to locate it, if the HTML code contains inaccuracies, the search engine will think the keyword is part of the HTML code and not of the text. This can result in the omission of part of your webpage from the search engine indexes.

2. Check your title tags to ensure you are using relevant keywords. Search engines use title tags to determine what the webpage is about. If the tag states only your websites name on each individual web page, the search engine will have difficultly understanding what the page is regarding, offering low placement on its search results. Instead, you want each individual web page to include a relevant tag describing the information found on that page. For instance, a web page regarding iPod specifications, may want to include a title “iPod Weight and Height Specifications”.

3. Remove any hidden text and eliminate and duplicate content. Duplicate content causes the information to become diluted when other websites link to your page. If the information becomes diluted, the search engine places the duplicate content low on its search results. With hidden text, webmasters tend to place keywords hidden from a visitors view by changing the color of the keyword to blend in with the background. This black hat trick negatively influences the search engines results and can get your webpage ban from a search engines indexes.

How to Market Your Website

Often the hardest part of managing a website is making the website marketable to a search engine. SEM (Search Engine Marketing) companies specialize in helping create marketing ads for your website that utilize pay-per-click ads to boost traffic to your site. In order to create a marketable site, you want to ensure your webpage is using relevant keywords to describe your products, using correct meta-tags and proper keywords on pay-per-click ads. The keywords found on a search engines ads link to a landing page of your choice. The landing page design is important in providing scores for your ads that search engines give out. If you are creating ads with keywords not found on your landing page, the search engine will produce a lower score and offer lower ad placement for your webpage.

Remember, designing and marketing your website takes practice, skill and dedication. Do not expect to gain all the necessary knowledge over night. You may find yourself needing direction and help from an SME, SEO or a professional web designer to help you create the website of your dreams.

Find out more about Search Engine Marketing.

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