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March 16, 2014

3 Steps to Generate Leads on Reddit

It isn’t easy for brands to navigate Reddit as they do Pinterest, Facebook or even Twitter. If there’s one thing you cannot do, it is add content blindly on the site and not expect to be banned.

For this to work, one must understand Subreddits, which are niche communities that people are passionate about.

That said, here are 3 steps to generate leads on Reddit:

#1: Find Pertinent Subreddits to join

The first thing that you will have to do is to open a pertinent Reddit account where it will be important to use your brand name as your username too. Now look for Subreddits which pertain to your brand, product or even service.

Click on each Subreddit to understand which one will suit your product’s content best. Once you find a Subreddit, sort its posts by Top and All Time so you can read through its most active posts.

#2: Create a Multireddit

Now there will be a number of Sebreddits that you might have to monitor and for this, make sure you create a multireddit. A multireddit is a custom list of subreddits or subjects that you want access to. For this, click on the sidebar and hit ‘click’. After this, enter a name for your multireddit and hit the ‘Create’ button again. Set the privacy level of your multireddit and add the subreddits in question.

#3: Identify engagement opportunities

Now all you have to do is use your multireddit to join a number of conversation and that pertain to a particular keyword that can be used to carry out a search. If you do this for even 5-10 minutes everyday, you’ll find a number of opportunities for marketing and discussion. However, make sure you use Reddit as a Redditer and not as marketers.

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