The number one rule in social media is for businesses to mind their manners. Yes, that’s right! It’s not about pushing their products or services using this medium right away.
No, there’s no getting rich quick using social media but instead it is a tool that you use to interact with customers to build relationships and offer them your products or services in the near future – politely.
As most experienced companies would know – it doesn’t happen immediately. Taking a hurried approach will only ensure that the organization gets ‘negative publicity’, whether a large or small business.
So here are some social media no no’s that business should be careful to avoid:
#1: Interact and get to know others
It’s not just about your products or services. More importantly, social media should be used to get to know others through interaction. Not just a medium which you use to push your product or services. This won’t work – not now, not ever.
#2: No Spamming. Period
Just because we have to get through spam in our email inboxes that doesn’t mean that it is permissible especially with social media. Don’t even try it using social media or else you’ll be out of the game in no time.
#3: Inconsistency won’t get you anywhere
You have to be a regular participant when using social media. Logging in once a week or month just won’t do. That is why it is important to hire a consultant or dedicate resources for this.
#4: Avoid being a know-it-all
Having the willingness to learn from others can be a big plus. Snobbery won’t work in this medium – not for one bit, especially when feedback comes from your customers.
#5: Following no one
If you want to be followed, you’ll have to do the same. There’s no other way, and not doing so, defeats the purpose.