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February 14, 2017

The two most important technical skills for digital marketers

HTML and CSS code developing screenshot. Abstract web site source listing on black background with colored syntax

Article written by : SEO Dictionary

What exactly is a technical skill? Is SEO a technical skill? Not really. Personal Finance and Job site, The Balance defines a technical skill as Technical skills are abilities and knowledge needed to perform specific tasks. They are practical and often relate to mechanical, IT, mathematical, or scientific tasks. Some examples include knowledge of programming languages, mechanical equipment, or tools.”

The demand for technical skills in marketers is growing. A survey by Mondo found that nearly all of those surveyed think the role of the marketer will continue to move away from the traditional model. Going even further, they predict that by the end of 2017, more than half of digital marketers hired will have technical backgrounds.

Here are two of the most technical skills marketers will need going forward:

Front end:

Working knowledge HTML, CSS and Javascript is a must. Also, knowledge of how other web related technologies and development platforms will be useful. For example, marketers should learn to basics of JSON, Java, SQL, etc. The more technical knowledge, the better, even if it does not involve hands-on experience.

Visuals:

The gold standard of graphic design software is Adobe Photoshop which is part of Adobe’s Creative Cloud. Knowing how to use this software has two benefits: Firstly, you will understand what is possible and what limitations exist. Secondly, you can use it to design wireframes and rough designs for the designers to use as a basis for the design.

There are more technical skills that marketers will find useful. However, these are the main two that will benefit a marketer in almost any industry.

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