It’s common knowledge that there are several social media sites that a business can use to generate traffic. However, not every site will direct traffic that will fall into the customer segment that your business is targeting.

Pinterest is probably the latest social media site that new users are flocking to in large numbers, and so here are 3 ways to know whether Pinterest is right for your business:

#1: Check the Referrals section in Google Analytics

Once you’ve set up your account on Pinterest, one of the best ways to know whether it’s worth your time is to check the referrals section in Google Analytics. If you find that Pinterest is driving traffic your way already, then it’s an excellent indicator that you use Pinterest to build a network of potential customers.

#2: Put your best content within the reach of Pinterest users

It’s important for anyone who wants to promote his business on Pinterest to have high-quality pictures or videos at his or her disposal. If your answer to this question is a “Yes”, then it’s time for you to put within the reach of Pinterest users with the objective of starting a pinning frenzy.

Another important thing to consider is whether or not you can continue to produce high-quality content on a regular basis.

#3: Do you have the time and energy to produce high-quality content?

With Facebook and Twitter being labor-intensive, putting in some more time and energy for Pinterest can cause one to have doubts about whether it’s worth the time or not. The truth is that Pinterest is much like Youtube, where the content uploaded remains useful for a long time. You’ll also receive a steady stream of traffic for your efforts too – but the truth is that someone has to do the ‘legwork’. So think about whether you have the bandwidth or resources to do so before adding Pinterest to the list of social media websites.