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November 17, 2011

Ripoffreport.com Could Ruin Your Business

Ripoffreport.com is not just any consumer complaint website; it ranks high in major search engine results for any given brand or company mentioned on the site. In other words, if your business is listed on Ripoffreport.com, everyone can see. More importantly, if your business is listed on Ripoffreport.com, it can shatter your success and how consumers view your company.

Reputation management is nothing new; business owners have had to deal with this aspect of running a business long before the internet was introduced. However, the web has a way of bombarding consumers with a wealth of information, including negative critiques, which is then replicated by algorithms and search engines, and spread as quickly as the Black Death plague. Consequently, it is nearly impossible for business owners to manage their online reputations without the help of professional online reputation management firms.

If you’ve researched online reputation management, you know that it is impossible to remove a negative review on Ripoffreport.com and other similar sites. But hope exists for businesses listed on Ripoffreport.com; there are several ways to bury the negative content to the second or third page of search engine results, and potentially repair your online reputation in the process.

One way to combat negative online reviews, for example, is to create a lot of social media profiles and be active on them. Often times Facebook, Twitter, Linkedin and other social media profiles will rank highly for a given brand or comapny name. There are hundreds of smaller social media sites that can help as well, such as Hi5, Flickr, Digg, Stumbleupon and more. Creating profiles on these sites maunually could be a daunting task, which could take hours, if not days. Fortunatly, there is a service out there that you can use, if you do not want to do this yourself. iClimber’s Social Profile Creation service would create up to 300 social media profiles for you.

While it will remove Ripoff Report listing per se, an optimized social media profile can improve your online reputation by ranking higher than the negative feedback on sites like Ripoffreport.com.

Ripoffreport.com can be disastrous for your business. While you may not have the power to avoid negative reviews online, you can take the steps to protect your online reputation by bringing in professional help.

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