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August 12, 2011

Four Steps to Effective Social Media Marketing

Social media marketing has become all the rage, thanks to the possibility that your campaign can go ‘viral’. Yet there are so many people who consider themselves stalwarts in the social media marketing industry who often forget the basics .

What does it take to be effective in social media marketing?

Here are a few steps that will help you stay on track if you want to know how to use social media fruitfully:

#1: Using the right platform

As there are several social media sites out there, it makes no sense to use all of them but only those that will serve your company best. It’s in your best interests to either use general or niche-oriented social media sites.

#2: Using social media consistently

In using social media consistently, you’ll discover what doesn’t work and what does, and in doing so, you should be able to ensure that your social media initiative is successful.

#3: Appealing content for your audience

So who is important when it comes to social media? It’s your audience, of course. Ensuring that you not only have interesting and informative blogs written but also keeping them updated with the latest news is in your best interests if you want to make the most of social media. Of course, the content should be created keeping the end objective of the social media project in mind.

#4: Network, network and network

While great content is important, it’s just as important to have an awesome social network which can not only help you in ‘going viral’ but also helping you when the going gets tough. Being able to count on several friends to help you will be a good idea.

 

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