Everyone loves to watch videos. With smartphones everywhere, Cisco estimates that in the next three years, video will account 80% of all internet traffic. YouTube will get the bulk of that traffic, especially from those who are not interested in watching TV shows and movies on the move. Video marketing is now an absolute necessity for anyone looking to sell a product or server. Here is why:
According to a survey:
Half of the respondent say they made a purchase after watching a branded video and a third day that video made them consider the purchase.
A staggering 81% of people say they interact with brands on social media, and about half do so through the branded video.
A third of all respondents rated video as their top choice for looking up branded content.
Now that we have underscored the opportunities and importance of video, here is how to get your video better optimized for YouTube’s sophisticated search algorithm:
Getting your videos ranked higher requires a constant stream of new content. It is the best way to go up the rankings and get more subscribers.
Watch is very important and is one of the biggest signals that YouTube uses to measure user engagement.
Do some research on what your competition is doing before you create your video and make sure that your metadata is better. Make sure to do all this before you upload your video as the first 24 hours after you upload is crucial to getting a better rank.