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December 2007 Archives

December 4, 2007

Gmail <3 AIM

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Charity Search Engines

ChristmasChristmas is a time for giving, and not just to friends and family. The spirit of Christmas inspires us to give a little extra, especially to those who need it most.

This is a spirit, of course, that is not limited to the Christian celebration. Let us just say that for us living in the Northern hemisphere the dark and cold of mid-winter is a useful reminder of the need for compassion.

One option is to use a charity search engines. There are plenty of search engines around that use your searches to raise money from advertisers which they donate to charity.

On EveryClick you can do a regular web search or search for charities, fundraisers, images, news or shopping. You can choose which charity you would like to support from over 170,000 UK charities (and you don’t need to be a UK resident).

ClickNow is another UK based search engine and a partner of Ask. Search the entire web, UK web pages or do an image search. You can choose which charity to support from a list of over 200.

MagicTaxi gives 50% of its advertising revenue to charity. Each day they feature a different charity on the homepage. If you prefer you can support just one charity of your choice. You can search Yahoo, Kelkoo or Wikipedia and there’s even a tab for travel search.

GoodSearch is powered by Yahoo and lets you do image search, video search and shopping search as well as regular web search. 50% of all ad revenue generated from the site is donated to the charity of your choice. There’s also a shopping page where you can shop for Christmas gifts. The retailer will donate a a percentage of your sale through an affiliate agreement.

The appropriately named search engine Let Them Know It’s Christmas searches Google and the Google Ads revenue goes to the Christian relief organization World Vision. There is also an option to share slide shows throughFlickr, which also generates ad revenue.

So make a charity search engine your home page this Advent or add a couple to your search bar!

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December 5, 2007

5 Free Search Engine Optimization Tools Available Online

With a variety of options for measuring the success of your search engine optimization, and what tools are available to you, we’ve put together a list of our top five sites that provide free online resources to help you track the performance your website.

    1. Google Analytics is a popular tool for website owners. It is easy to install and provides basic reliable trending information on visitor traffic. The program works well if measuring total visitor traffic, behavior patterns, geographic clustering, where visitors come from (external links), where they’re going on your site and how long they stay. The service also provides technical data including the type of browser, connection speeds and language visitors to your site are using.

    In some cases, such as websites that rely heavily on buttons, or tracking multiple website URLs in different languages or through various microsites, a more sophisticated measurement package is probably required.

    If you have a single, content rich site and primarily want trending data then Google Analytics will most likely do the trick.

    2. The Market Leap website provides online tools and a “university” section to help with search engine marketing tactics. The site has three main tools: search engine saturation, keyword verification and link popularity.

    The link popularity tool allows users to view the popularity of a URL, which means the number of links to your website found by means of search engines, as well as compare it to three websites of their choice. Users can also select an industry to get a benchmark comparison. The results are broken down by website with Google, AOL and HotBot appearing in one column and Yahoo!, FAST and AltaVista appearing in the other. Data about MSN is not available because the search engine recently disabled the function. The site also added a trend/history report that gives a long term view of your website’s popularity instead of just a snapshot.


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December 8, 2007

Searcharazzi Saturday Spectacular: The Larry Page Wedding Details

Searcharazzi - A Column From Search Engine Land

Now that the “who attended which conference this week” gossip chatter is over, we have a bigger question: Who is attending Larry Page’s wedding today? As previously reported, Larry is getting married today and Searcharazzi is reporting to you live from an undisclosed location at the island location, if only in our minds.

In any case, Searcharazzi has spent the better half of the month gathering the details of Larry’s and Lucy Southworth’s pending nuptials, to be hosted by Richard Branson on Necker Island. A special thanks to Valleywag’s spies for keeping a virtual wedding planner with all the details: Here are some of the juicier bits:

Celeb guests, why John Battelle and Al Gore won’t attend, and the surprise best man after the jump…

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December 12, 2007

Google Toolbar: Take your tools with you

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December 13, 2007

The results are in

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Learning SEO The Hard Way & The Beauty Of Contrast

100% Organic - A Column From Search Engine Land
SEO strategy should be designed to provide optimal return within a given risk tolerance. If you can also plan for future changes while still having a good ROI in the current market then it makes sense to do so. But you can’t always predict how search will change. When the Google Florida update occurred there were about a half dozen theories on what happened in the marketplace—semantics, stemming, Hilltop, LocalRank, SEO filters, and Topic Sensitive PageRank to name a few. We are not 100% what happened after the fact, so predicting the future is hard.

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