The Nielsen Company recently completed a survey asking consumers their opinions on advertising, including offline and online. When asked “To What Extent Do You Trust the Following Forms of Advertising?†paid search ads were ranked near the bottom compared to other forms of advertising. This should not come to a surprise to any paid search marketer, but it’s also not bad news either. Paid search marketing, when done correctly, fills consumer needs.
And if your ads aren't attracting clicks and conversions, you're simply not recognizing or filling those needs. Here are a few things to consider if your paid search campaign isn't delivering the kinds of results you'd like.
The Nielsen Company recently completed a survey asking consumers their opinions on advertising, including offline and online. When asked “To What Extent Do You Trust the Following Forms of Advertising?†paid search ads were ranked near the bottom compared to other forms of advertising. This should not come to a surprise to any paid search marketer, but it’s also not bad news either. Paid search marketing, when done correctly, fills consumer needs.
And if your ads aren’t attracting clicks and conversions, you’re simply not recognizing or filling those needs. Here are a few things to consider if your paid search campaign isn’t delivering the kinds of results you’d like.
More Stories
3 Ways to Maintain Your Company’s Online Reputation
Three Ways to Maintain a Steady Flow of Content Ideas
Search Engine News from this week