It’s probably a good idea if you’re curious about the social media trends for 2014.
Keeping this in mind, the 2014 Social Media Marketing Industry Report which interviewed about 2800 marketers and more reveals some of the latests trends in the process.
#1: The Written Word is Still the Most Important
While there might be a number of changes, social media marketers have said that original written content remains most important. This is followed by visual content and even original videos too.
One indication of this is the recent move by LinkedIn to open their publishing platform for people to prove themselves as thought leaders. It’s clear that this social media network recognizes the power of the written word.
#2: Biggest Challenge is Determining Social Media Tactics
A number of social marketers (almost 91%) as the question as to which social tactics work best. While that might be a valid question, the real question is how we can be interesting enough so that people are talking about us.
In other words, if you’re boring, why would people be interested in engaging with your brand.
Think about that before you proceed…
#3: Understanding Social ROI remains a challenge
Measuring social ROI continues to be an area where only 37% of marketers can measure their social activities while another 35% aren’t sure but 28% cannot come up with any measurements at all.
However, this doesn’t mean that using this marketing channel is not a good idea but requires one to set things up in a such a way that the data can be defined, at your disposal and clearly measurable.