There are several sites that tend to do too much. This makes it difficult for customers to get what they visited the website for in the first place.
Sticking to the basics of web design is necessary for more reasons than not. Here are 3 tips to help businesses improve a company website:
1: Put the user’s need first
The layout of your website should be placed in such a way that users are able to locate information they want to see with minimal fuss. It can be frustrating if visitors can only find information about the owner and company instead of what they actually want. For this, use an ‘About Us’ link to place all company and owner information in one place. This will leave information as to what the company offers or provides the user for them to see first.
Given that animations, ads and videos require Flash, it can be very tempting to use it. Yet there are a number of compatibility issues with smartphones that will reduce the number of people visiting the site. In other cases, computer users will not have the Flash program installed and they will not be able to visit the site either. In other words, use it only when absolutely necessary.
3: Add social media links
Add social media links to your company page on the website. This is an excellent way to provide users with additional information so that they can learn more about you as well as keep in touch for updates, sales and deals too.