One of the best ways for a business to get additional links and exposure to to host a local event. You can do this when you host a workshop, training event or even participate in one hosted by another organization. Not only will this give you immediate offline exposure, you will also have the possibility of some hard links. Here are few:
The easiest way to get links is to get listed on the many event listing sites online. As long as you have legitimate organization that is hosting an interesting event, you will definitely get listed. Many of the event sites require a simple form consisting of an event title, description, when and where the event takes place, and of course, a URL for more information.
There are some domains that are very difficult to get listed on for some businesses. These are usually major newspapers, tv and radio stations. Hosting an event and telling them about it and inviting them is a way to get those links and coverage from their events sections.
The hardest links to get are local relevant links. There is nothing better to help local search rankings than getting listed in a local newspaper. A local event appearing in a local newspaper is a nice way of getting those links.
Not only are links important, but more important are the number of linking root domains. This metric can go a long way to increasing the authority of your website. Hosting an event means you can get a lot of links from otherwise difficult to get sites. In some cases hosting an event is the only way to get listed.