Writing good advertising emails is not necessarily common knowledge. It is for this reason that a lot of mail is now considered spam as it does not interest the reader in way whatsoever. So, according to experts, successful email advertising means writing the best copy possible.
So, here are 3 tips that you can pick up that can help you creating good advertising emails:
#1: The Subject Line matters
The first that any recipient will read is the subject line, and depending on which, they’ll either open it and read or just send it to trash. One of the biggest mistakes in email advertising is not to include a subject line. More so, make the subject line interesting enough for the recipient to want to read.
#2: Address each recipient individually
If you refer the recipient by his name, the email he or she receives won’t feel like spam. On the other hand, a generic greeting common to all recipients won’t impress, and will more likely than not, end up being trashed as well.
#3: Convey your message clearly and by using as less jargon as possible
Jargon is probably one of the biggest put-offs and especially shouldn’t find a place in email advertising at all. However, if you do need to use jargon then it will be advisable to minimize it as much as possible. Also, ensure that you stay on point if you want to convey a message to each of your customers. Rambling on and on will cause them to close the email before reading it completely.