Infusing a bit of personality is very important if you want people to see the real you in your social media marketing efforts.
Of course, it’s not easy to be professional while also being you but you can be both in regard to online marketing.
#1: Compelling visual content
Social media marketing is all about creating compelling visual content. What it does is give you an opportunity to show off who you really are. Just make sure that every image you create aligns with your online personality.
In other words, if you are a carefree person, don’t post images that have you in a tie and suit. Sending mixed message can confuse people about who you are.
#2: Talk about personal experiences
One way to do this is by a newsletter where you can share your personal experiences with people who trust you enough so as to give you their email addresses. But that’s not all – you can share these stories but also connect them to your product or service. In the end, people who receive this letter will look at you more as a human being rather than a salesman or saleswoman.
#3: Be consistent with content
If you maintain both a blog as well as social media, then it’s a good idea to remain consistent with what you post. In other words, ensure that your tone remains the same with different kinds of social media platforms. Of course, it’s definitely important to figure out what kind of tactics you will use for each platform if necessary.