In a recent study, it was ascertained that 50% of present company followers are more likely to purchase a product or service from a business on LinkedIn.
This should give you an indication as to how important it is to increase engagement on your LinkedIn company page, if only to increase profitability.
So, here are 3 ways by which you can increase engagement on your LinkedIn company page:
#1: Post Status Updates Regularly
Posting status updates regularly, especially in the morning, not only tend to enjoy more visibility but improves engagement with potential customers. Not everyone logs into LinkedIn in the morning, right?
Better still, use a tool such as HootSuite so as to schedule posts for days when you aren’t at the office such as the holidays or the weekend.
#2: Add pictures, links, files, questions and contest in Status Updates
Not only can you add status updates in the form of text but also pictures, links, files, questions and contests as well. Infact, images are an excellent way to make your message stand out in the “stream”. Another feature that you can use to your advantage is LinkedIn’s Targeting so as to create specific status updates for specific audiences.
#3: Use LinkedIn Recommendation Ads
These recommendation ads are designed to promote your products and services to a specific audience. Not only does this make your products or services more engageable with customers but they can recommend this product or service to their friends and family as well. This means more traffic and definitely more recommendations if your product or service is really good.